Master’s degree
Master’s in Brand Experience & Events (100% English)
As an international Brand Communications Manager, learn how to lead global event communications strategies to create unique and memorable experiences through this course, taught entirely in English.
1st year postgraduate, 3rd year undergraduate
Work-study
September
24 months
Paris
This course is accessible to people with disabilities.
100% English-taught Master’s degree
Reasons for taking this course
Are you brimming with engaging ideas, do you enjoy taking on challenges within multicultural teams, and do you want to design unique event experiences on an international scale? TheBrand Experience & Event programme – the English-language equivalent of our Event Management & Brand Experience specialisation – is perfect for you!
What are the aims of the course?
Become an expert managerin events andbrandexperience, capable of designing and leading large-scale event strategies that embody a brand’s identity and create memorable experiences for international audiences.
In an English-speaking learning environment, you will learn how to carry out a brand analysis and assess its market positioning across various markets. You will learn to develop a comprehensive event communication plan, from the creative concept through to the event design, including budgeting and cross-border implementation. You will also learn to coordinate international stakeholders (staff, service providers, partners) right through to delivery and performance evaluation.
You will lead complex event projects. You will master tools for measuring user experience and global CSR practices applied to event production, at the heart of a sector undergoing rapid digital and experiential transformation.
The aim is therefore twofold: to master cutting-edge event management and to adopt the communication practices of the world’s leading agencies. All lectures, case studies and project presentations are conducted in English to ensure complete confidence when dealing with international clients or service providers.
What key skills are developed during this training course?
- Carry out a brand assessment: evaluate the perceived image and the expectations of target audiences in order to design consistent brand experiences, whilst incorporating criteria relating to environmental and social responsibility
- Draw up the communications plan: develop an event communications strategy by defining the concept, the programme and the promotional campaign for the event
- Implement the communications strategy: coordinate teams and event suppliers, oversee production from start to finish, and ensure a consistent brand experience both on-site and/or online
- Measuring and optimising performance: collecting and analysing post-event data (satisfaction, media coverage, ROI) and incorporating feedback as part of a process of continuous improvement and eco-design
- Overseeing the advertising and media strategy: developing the event’s promotional plan, managing the visibility budgets
At which campuses can this course be taken?
the lessons
What courses are available in Brand Experience & Events?
This 100% English-taughtBrand Experience & Eventprogramme will enable you to explore the many facets of the international events sector through the following themes:
60 ECTS credits – 455 hours
- Event Project Management
- Marketing & Global Markets
- Event Strategy & AI Integration
- Visual Content Production
- Communication Ecosystem & Channels
- Trend Watching & Market Intelligence
- PR & e-PR (Public Relations)
- Editorial Strategy
- Event Production
- Place Marketing & Destination Branding
- Technical Requirements & Event Regulations
- Event Logistics & Stage Management
- Media & Audience Planning
- Consumer Insights & Research
- Digital Strategy & Web Marketing
- Communication Strategy
- Strategic Recommendations & Pitching
- Partnerships & Sponsorships
- Internal Communication
- CSR Fundamentals (Corporate Social Responsibility)
The Big Competition
Students are divided into multidisciplinary teams. They work on a client brief presented by a real brand to address a challenge relating to customer acquisition or retention.
The course content is provided by way of example and may vary in order to better meet market needs and certification requirements.
60 ECTS credits – 455 hours
- Account Management & Client Relations
- Scenography & Event Design
- Festival Production
- Advanced Event Strategy
- Satisfaction & Performance Analytics
- Brand Strategy & Activation
- Innovation Project
- Advanced Project Management
- Influence Strategy
- Events & New Technologies (AI)
- Cultural Events Landscape
- Masterclasses
- Corporate Communications
- Budgeting & Financial Planning
The ‘For Good’ professional project
Students are organised into multidisciplinary teams. They work on a client brief presented by a real brand to address a challenge relating to customer acquisition or retention.
The course content is provided by way of example and may vary in order to better meet market needs and certification requirements.
Teaching methods
- Lectures
- Seminars
- Case studies
- Conferences
- Competitions
- Teamwork
Resources
, digital library, learning hub (Boostcamp), careers hub (Match’Up), personal email, technical support (helpdesk)…
Various assessment methods are used for this specialisation:
- Written individual case study
- Written individual work-related scenario
- Group and individual work-related scenarios (oral and written)
- Group and individual written business case study
A period of work-based training is also required as part of the course.
Learning in the workplace
Professional experience
Enhance your employability and prepare for a fulfilling career whilst studying the Brand Experience & Event programme. The work-study scheme will enable you to acquire the essential skills you need to stand out and enter the job market with confidence.
How does the work-study scheme work at Master’s level?
On a Master’s programme, the work-study schedule is, on average over the two years, one week of classes followed by two weeks in a work placement.
What work-study contracts are available?
There are two types of contract: an apprenticeship contract or a professional training contract.
How long does the work-study contract last?
The duration of the contract must be the same as the duration of the training programme the apprentice is undertaking to obtain their qualification.
Does the school help me find a work-study placement?
Yes, our teams offer: CV coaching, access to a network of over 10,000 companies, job vacancies and job fairs.
View the 2026 work-study timetables by campus for the Brand Experience & Event programme:
Paris
Companies that recruit our students
What career opportunities are available after completing this course?
This course effectively prepares you for careers in event management agencies, communications agencies or with advertisers. However, your future will depend on what you make of it! You may also consider roles within a variety of organisations or cultural venues.
Careers
Event Project Manager
Live Marketing Strategist
Sponsorship & Partnership Manager
Set designer
Production Manager
Philanthropy Officer
International Events Manager
Brand Experience Manager
international
Is it possible to study abroad?
The Brand Experience & Event programme is one of the options available as part of the Abroad programmes offered by Sup de Pub. With Abroad, you have the opportunity to study abroad for 4 to 5 months at the start of your fourth year. You then begin your work-study placement in January upon your return to France, combining international exploration with professional experience within a single course!
Abroad: the perfect way to discover new horizons and explore new possibilities!
admissions process
How do I apply for this course?
A quick and easy online application process
Compiling your application and applying online
Review of applications and invitation to sit the entrance examinations
Exams and interview with the selection panel
Results received within 5 days of the exams
Completing the online registration
Have completed 180 ECTS credits (Level 6, Bachelor’s degree or equivalent)
In the field of communications, marketing or advertising
Passing the Sup de Pub entrance exams
These entry requirements may be met by equivalent professional experience in communications, marketing or advertising roles (VAPP procedure).
Have completed 240 ECTS credits (Bac+4 or equivalent)
In the field of communications, marketing or advertising
Passing the Sup de Pub entrance exams
For students joining the one-year programme, work experience in the marketing or communications sector is a compulsory requirement for admission to the course.
These entry requirements may be met by equivalent professional experience in communications, marketing or advertising roles (VAPP procedure).
Certification
What qualification is awarded
by the Brand Experience & Event programme?
This programme leads to the Level 7 RNCP certification“Brand Communications Manager”, which is recognised by the State.
RNCP code 37775 | Qualification code 16×32037 | Registered on 19 July 2023 for a period of 3 years.
Awarded by Sup de Pub across all its campuses.
Skills modules for the qualification:
1 – Carry out an analysis of the brand and its communication
2 – Defining the brand and its communication strategy
3 – Implement the brand communication strategy
4 – Measure and optimise the performance of the brand communication strategy
5 – Manage the advertising and media strategy (specialisation module)
THIS CERTIFICATION CAN BE ACHIEVED BY ACCUMULATING SKILLS MODULES.
Fees and financial support
What are the terms of the funding?
Find out here about tuition fees by campus and by year of study, as well as the options and financial support available to help fund your studies.
| M1 (initial) | M2 (initial) | M1+2 (work-study programme) | M2 (work-study programme) | |
|---|---|---|---|---|
| Paris | €10,990 | €11,590 | €23,490 | €12,150 |
Possible funding options
- Student loan available through one of our partner banks
- Payment instalments
- Discount for siblings enrolled at any of the group’s schools
- 100% of tuition fees covered for work-study students
go one step further
events
Come and meet us at our Open Day and ask our staff or our students any questions you may have.
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