Where to study marketing?

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Studying marketing is not limited to a university education. Marketing learning is a lifelong process. This question is very topical, at a time when marketing and management degrees are increasingly in demand by companies. In fact, the demand is constantly increasing both in France and abroad. But which Master’s degree in marketing to choose? Where to study marketing?

where can you study marketing?

There are several places where you can study marketing. Many universities offer marketing courses, but some educational institutions also offer this type of training online. For example, you can validate your bachelor’s degree and continue your master’s degree in a specialized school.

In addition, business schools also offer marketing courses, and even specialized marketing programs, if you want to go further. There are also other schools, such as communication schools. Not only will you learn all the basics in the first year, but you will be able to choose a speciality after the second year.

Are there different types of training in marketing?

Yes, there are different training courses in marketing, which fall into two main categories.

The first category is academic training. These are the classic studies for which you can apply with a Bac +3 or more. These courses are often long and last between 3 and 6 years. However, there are short courses that last between 1 and 2 years.

The second category is professional training. The courses are offered by private schools and are aimed at professionals with a minimum of three years of higher education. These courses usually last between 1 and 2 years and allow you to develop your skills in order to acquire the necessary qualities to work in marketing.

what are the criteria for choosing a marketing course?

When choosing a marketing course, you should consider several criteria:

The first criterion to consider is the duration of the training. Depending on your level of education, you can choose between a short and long training. Longer training is more interesting because it allows you to develop your skills and improve your knowledge.

The second criterion to consider is the region where you want to do your training. Marketing courses are generally located in large cities, such as Paris, Lyon, Rennes and Bordeaux.

The third criterion is the location of the training. You should choose your school according to your career aspirations. You should also consider the credibility of the degree as well as the reputation of the school in question.

Finally, the last criterion to consider is the budget allocated to your training. You should know that marketing training is quite expensive. Marketing training rates vary depending on the level of education you already have, and the type of training you wish to take.

how to find your marketing training ?

To find a marketing training course, you can seek advice from an organization specialized in marketing training. This type of organization is present in many cities in France. You can also do a search on the internet to find out which schools offer marketing training. You can also ask for advice from those around you. You can also attend career fairs.

Competitive exams for business schools in marketing

In order to get into a business school that suits you, you can register for a competitive exam. Competitive exams for business schools are numerous, but not always accessible.

To register for the competitions, you must register online.

First, you can find out the dates of the competitive exams for business schools. Competitions are held during the academic year. You can therefore prepare yourself according to the date of the competition. To do this, you must study several disciplines that are on the curriculum of the competitions. You can go through the preparatory courses.

what are the contents of the marketing training courses?

Marketing training courses include different options. In all cases, you will need to take basic courses about marketing, such as those that deal with business issues. You can also look into courses that will help you become a better salesperson. You can choose to follow a course in operational marketing.

In general, marketing courses last 2 to 3 years. Depending on the course you are going to follow, you will be able to choose between a classical training or a “practical” training.

The classic training allows you to acquire marketing skills in all disciplines, while the “hands-on” training allows you to deal with more specialized topics in specific areas.

how to get into a business school to study marketing?

Do you want to go to a business schoolto study marketing? Here are the steps to follow. First, you need to choose a school that is right for you. If you’re already in school, you can try a pathway that will allow you to earn dual certification: your school’s degree and a specialized certification in marketing. To enter a business school, you will have to go through a rigorous selection process.

Most business schools only admit a small number of students, and admissions are very rigorous. To apply to a business school, you will need to complete a dossier with all the necessary information about your training. You will also have to pass an interview to prove your motivation and your desire to enter this training. You must then take a written and oral exam. Your integration is only successful after you have passed the competition.


Updated 11 March 2024