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To stand out from the competition, a company must have a strategy to enhance its brand. This is the responsibility of the brand manager. In this article, we explain the importance of its role and the good reasons to choose this career. Also find out about his missions and the salary he receives.
What is a Brand Manager?
The Brand Manager works on the brand strategy of a company or a specific product. He builds it and puts it in place. Its fields of intervention are the Internet, social networks and the media. Its main objective is to optimize the e-reputation of a brand by broadcasting it to the general public.
It establishes action plans in line with the strategy and objectives. It can choose to assert the brand’s place on social media. He is responsible for promotional actions in the company’s points of sale.
The Brand Manager knows his company in detail. It involves its history, its culture, its customers and its products. This is what allows it to undertake targeted and effective actions.
These elements help him identify the right distribution channels.
To do this job, you must master the creative tools and the entire graphic chain. You are required to be creative, curious and organized. Good writing and managerial skills will help you to carry out your missions successfully. You also need to have a good sense of synthesis and analysis.
What are the missions of the Brand Manager?
The missions of the Brand Manager vary according to the structure for which he works. However, in its generality, they include:
- analysis of brand needs and consumer behaviors;
- analysis and monitoring of the market that concerns his company;
- design and implementation of marketing strategies;
- identifying the best distribution channels for each objective;
- Alignment of the brand image with the products;
- Determination of branding solutions;
- Work on communication and promotional materials for the products;
- participation in product development.
Why become a Brand Manager?
The job of Brand Manager is interesting in many ways. It is a job that emphasizes relational skills. You are in contact with consumers and work most often in a team. Your varied assignments mean you don’t have to sit in front of your computer all the time. They also save you from monotony. As a result, you are more motivated on a daily basis.
You work in rapidly expanding sectors, particularly in communication and digital marketing. You are at the heart of innovations and trends. It’s easy to thrive in these conditions.
On the other hand, it is about a new profession with a bright future and for a long time to come. Requests are pouring in, as all companies need his intervention. The Brand Manager / Brand Manager guarantees their success.
Moreover, this job is well paid. It allows to live in good conditions. You have the opportunity to advance to higher positions after some time. For example, you can become the company’s sales or marketing manager.
The social media manager is also a possible career move. If you work for a specialized agency, you are free to apply for the position of agency manager.
How much does a Brand Manager earn?
The salary of the Brand Manager depends on his profile, including his education. Experience also counts. A beginner can expect to earn 2,500 euros gross per month. After a few years, you will earn between 35,000 and 40,000 euros gross per year.
A senior executive is paid between 45,000 and 60,000 euros per year. This goes up to 65 000 € gross per year depending on the size of the company you work for.
What studies are required to become a Brand Manager?
To become a Brand Manager, you must study communication and marketing. A minimum of a bachelor’s degree is required. However, the best profiles have a 5-year degree.
Our advertising school Sup de Pub is perfectly qualified to provide you with the appropriate teaching to tackle this career. We are specialized in the communication sector. Our most suitable programs are :
- SP3 Brand Strategy;
- brand strategy & strategic planning ;
- SP5 International Brand Strategy & Marketing;
- the Luxury Brand Communication & Marketing program.
To help you enter the world of work more easily, Sup de Pub offers the RNCP level 7 title. It is a state-recognized diploma, the equivalent of a 5-year degree. Our strength is that we adapt our pedagogy to the evolving market and the changing needs of companies. Our large school has several campuses to optimize accessibility. Sup de Pub is present in Paris, Lyon, Bordeaux, Rennes, London, New York and San Francisco.Updated 8 June 2023