Master of Science in Influential Marketing
Help brands raise their profile and set new trends in a fast-changing sector.
The sector in figures
The world of influential marketing
24 bn
in annual sales
75%
of marketers are influencers
54%
of companies plan to increase their spending
2 925
per month of average salary
A booming market
Today, influencer marketing is an essential acquisition channel used by the majority of companies. Driven by the power of content creators and the engagement of their communities, this sector is redefining the relationship between brands and their audiences.
towards professional excellence
Key skills in this specialisation
- Designing an influencer marketing strategy.
- Understanding the different levers of influence.
- Brand Building.
- Analyse and interpret metrics.
- Create or optimise a marketing campaign.
- Find partnerships and define their terms and conditions.
More info
The programs
Choose your training path now!
Master of Science in Corporate Communication and Public Relations
Master of Science in Communication for Cultural and Creative Industries
Master of Science in Content Strategy and Brand Culture
Objective employment
Our partner companies
Take advantage of our network of partner companies to quickly find an internship, work-study contract or even a permanent contract, and put your talents to work for inspiring brands.
Flashback
Discover the careers
of our former students
Let yourself be influenced
The creativity, expertise and passion of Sup de Pub students contribute to our collective success and make it easier for them to adapt to our organizations and needs. This offers them promising career prospects, employability and professional fulfillment.
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events
Attend our open days, information meetings and webinars! Find out about all our on-campus and distance learning events.
all you need to know
Influence Marketing: all our online resources
Discover all our articles and advice. We tell you everything you need to know about influencer marketing.
25/04/2025
Sup de Pub in the Finals of L’Oréal Brandstorm 2025
Sup de Pub offers its students a real gateway to the professional world. By reaching the final of the international L'Oréal Brandstorm 2025 competition, two teams impressed industry experts with their innovative ideas. A fine demonstration of talent, creativity and professionalism made in Sup de Pub.
10/04/2025
Sup de Pub wins several awards at the Grand Prix des Écoles de Communication!
At the Grand Prix INfluencia des Écoles des Métiers de la Communication, Sup de Pub was rewarded for the quality and innovation of its teaching programmes. The school, which is committed to excellence and adaptability to the new challenges facing the sector, stood out for a number of outstanding initiatives.
17/03/2025
Sup de Pub takes 2nd place in the ranking of communication schools!
Sup de Pub confirms its excellence in the 2025 ranking of the best communication schools in France!
23/01/2025
The Brand Immersion
Sup de Pub students at the heart of the event! A must-attend event for future communicators.
02/01/2025
“Home of Explorers”: Sup de Pub new tagline
Sup de Pub will soon be 40 years old. 40 years of history, creation, passion and innovation. 40 years of expertise and openness to the world. 40 years is both a renewal and a rebirth. It's also the moment to unveil a new milestone in the school's history with our new signature "Home of Explorers".
24/12/2024
The Pub Night
Every year since 2016, Sup de Pub Bordeaux has invited its students, alumni, speakers and their friends and family to take part in an advertising saga evening, to share a unique moment around a defined theme.
17/12/2024
What qualities are needed to work in communication?
In a world where the exchange of information is essential and omnipresent, the communications sector plays a central role.
11/11/2024
What employers have to say about recruiting students
We're delighted to be able to see from the feedback we've received from companies just how closely our offering can match the constantly changing and innovative demands of the market. And we'll always have to be on the move with these trends and developments, keeping a constant watch.
26/07/2024
GP Explorer: the 100% youtubers and streamers car race
It all officially began on 5 April 2021 when Squeezie (the leading French-language digital creator on YouTube with over 17.4 million subscribers) announced live on Twitch the creation of the "Grand Prix Explorer", the first motor racing competition to bring together content creators from YouTube, Twitch and Instagram.
Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.
