Innovative and Impactful Teaching Approaches

At the first edition of the Grand Prix des Écoles des Métiers de la Communication by INfluencia, Sup de Pub stood out for the quality and originality of its teaching programmes. The school thus confirms its position as a benchmark player in communications training, with concrete initiatives geared towards the international arena, digital innovation, social responsibility and professionalisation.

An international approach to teaching: Cross Border Brand Communication

The Cross Border Brand Communication project illustrates Sup de Pub’s international ambitions. Supported by the European Commission, this inter-institutional project – commonly known as “BIP” – takes the form of an educational competition bringing together students from six countries, this year focusing on UNESCO’s Green Citizens theme, which is the fight against climate change.

Students develop cross-border communication strategies and strengthen their understanding of international markets. A valuable immersion for those aiming for a global career in communications.

Experiential learning: the Fort Boyard of UX

In partnership with the Child Welfare (Aide Sociale à l’Enfance) in Seine-Saint-Denis, this UX Fort Boyard project immerses students in an educational adventure combining hackathons, immersive challengesand theory lessons.

The aim? To develop UX Design skills while responding to real societal issues. An innovative and engaging methodology that puts students at the heart of solving real-life problems.

Responsible communication: Civics and video games

This innovative programme examines the behaviour of online gamers and potential abuses in the gaming world. In collaboration with DILCRAH and DINUM, the students are designing educational tools and awareness campaigns to encourage a more respectful and inclusive gaming environment.

A powerful initiative that places digital responsibility at the heart of communications training.

Augmented creativity: Scentception

With the Scentception project, the students are exploring the creation of multi-sensory identities by exploiting the possibilities offered by generative AI. The work combines strategy, visual and olfactory design, in a realistic context inspired by the standards of the luxury market.

A unique experience to refine their approach to communication through emerging technologies.

Professionalisation and professional immersion: Audio Creative Awards

Organised since 2021, the Audio Creative Awards are the fruit of a strategic partnership with NRJ Global. The aim: to train students in the impact of sound in communication, through the study of brands’ sound footprints and the creation of immersive campaigns.
Projects are developed on the basis of real cases and presented to a panel of industry professionals. This is an opportunity to enhance students’ employability and prepare them for the demands of the marketplace.