Mastère Influential Marketing in Lyon

Lyon is a creative and connected city, ideal for specialising in influence. The Mastère offered by Sup de Pub combines strategic thinking with mastery of digital tools. Students learn how to activate the right levers on Instagram, TikTok, YouTube or LinkedIn depending on their targets and objectives. In a market where authenticity is king, Lyon offers a good balance between professionalism and proximity to companies in the sector.

Yes, it is offered from the first year. This format allows students to participate in the implementation of influence strategies within local companies, agencies or start-ups, while consolidating their expertise through courses at the school.

To join the course, you must :

– Hold a Bac+3
– Submit a portfolio or dossier highlighting your background and digital experience
– Pass an interview with the teaching team

This course will enable you to develop your knowledge and skills in the following areas:

– influencer relationship management
– brand storytelling
– managing multi-channel campaigns
– mastering performance KPIs (engagement, reach, ROI)
– monitoring and trends