Bachelor Webmarketing in Paris

Paris is the strategic heart of digital marketing in France. This is where major campaigns are decided and where the major players in e-commerce, the media and digital advertising are based. Studying webmarketing at Sup de Pub Paris means working in an ultra-connected environment, with direct access to trends, innovations and professionals in the sector.

Yes, sandwich courses are available from 3rd year. Thanks to the large number of companies specialising in digital, students can easily join agencies, start-ups or the marketing departments of major brands. This format enables them to acquire practical skills while building a solid professional network.

Admission is via a competitive examination organised by Sup de Pub, outside the Parcoursup system. It includes :
– An application file
– A motivation interview
– Sometimes a digital or creative culture test
The programme is aimed at students who are curious about the digital world and interested in digital strategies, e-commerce or social networks.

Students learn how to design and manage web campaigns, analyse digital performance (SEO, SEA, analytics) and master key digital marketing tools such as Meta Ads, Google Ads and WordPress.