Le Coq Sportif x Olympic Games competition
Case Study – Le Coq Sportif x Olympic Games competition

Training
Students in the MSc1 programmes took part in a week of intensive competition involving all the specialisations. This exercise allows them to put into practice their knowledge of strategy, advertising creation and project management, while encouraging interdisciplinary collaboration.
The project
During the competition, the students were divided into several groups (with at least one representative from each specialism) and asked to respond to a common brief: to design an innovative 360° campaign for Le Coq Sportif, the official outfitter of the Paris 2024 Olympic Games.
The aim was to surprise and captivate the public with an original communications strategy combining visuals, events, digital content and an advertising film.
Challenges met
This ambitious project presented the students with demanding challenges, preparing them for the realities of the professional world.
- Working as part of a team with varied profiles
- Responding to a customer brief by designing a complete 360° campaign
- Devising an innovative and captivating concept to stand out from the crowd
- Present a convincing recommendation to a professional jury
- Create a variety of content, including a TV film, online media and an impactful event
Rendering
The team that won over the jury came up with a campaign entitled “Le cœur sportif”, which reinvents the brand’s image by playing on emotions. Their concept, inspired by dating, invites viewers to “find the sport that’s right for them” through messages combining humour and romance. The project includes a 30-second TV film, creative visuals and a surprising global activation. This bold approach won over the jury with its freshness and originality.

Congratulations to Inès, Chloé, Clémence, Alizée, Romain, Clarisse, Anaïs, Nathan, Maxime, Emeline and Emma.
The role of the school
This type of project, orchestrated by Sup de Pub, provides an exceptional framework for training students in real-life projects. By confronting a variety of profiles with real-life issues, the school encourages the development of key skills such as creativity, teamwork and project management. These experiences are a real springboard for their future careers in communications.
In a nutshell
The MSc1 competition revealed the talent and ingenuity of the students, while reinforcing their ability to meet the expectations of a demanding client. The “Sporting Heart” campaign is a perfect illustration of the alliance between creativity and strategy, proving that future Sup de Pub professionals are ready to rise to any challenge.
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