You want to join a program
of Sup de Pub ?
You wish to have more information
on a program ?
Are you interested in the field of web writing and would like to make a career out of it? This article tells you everything you need to know about this booming business. Having a beautiful pen is not the only asset that a web writer must have to break into the field.
What is a Web Editor?
The web editor is a person whose job is to write digital content. These are varied and can be in the form of emails, social media posts, optimized content, or press releases. Note that the web writer can work for companies specialized in different fields such as marketing, advertising and finance among others.
What are the missions of the web editor?
If you want to become a web editor, you will be required to perform the following tasks:
- writing texts
The web editor creates texts that are then published on blogs or internal web pages. But he is also able to create texts for email marketing campaigns or newsletters. When writing texts, the writer researches and selects relevant information.
- proofreading of the text
To make sure that his text is free of errors, the web writer must proofread his text before publishing it on a website. It ensures that the sentences that make up its content are correct, both grammatically and syntactically. Thus, it can use certain tools to detect errors. It will also ensure that the information is relevant and consistent.
- video creation
The work of a web editor goes far beyond simply writing content. Indeed, it can create videos for a website or for social media platforms. This support can be used to complement the content. To create a video, the writer will use video editing software.
- content publishing
One of the tasks of a web writer is to publish digital content in a timely manner. Within this framework, he will be able to plan the publication of new blog posts as well as the posting on a website or on social media. If the writer works for a company that has a newsletter service, he or she will be responsible for writing it according to a specific schedule.
- content optimization
The web editor will also be responsible for optimizing the content for search engines. Indeed, this service is almost unavoidable, because it must appear on the first page of search engines to stand out from the competition. Thus, the writer integrates relevant keywords to increase the website traffic.
Why become a web editor?
If we ask web editors what motivated them to do this job, the following reasons are often mentioned:
- possibility to work at your own pace
Web writing is now one of the most flexible jobs in terms of hours. Indeed, this professional has the privilege to choose the working hours that suit him. Most web copywriters work as freelancers and this is the most popular option. Those who opt for freelance administration can also benefit from many advantages. On the other hand, it will be necessary to organize your work well in order to respect a pre-established delivery time.
- quite a few opportunities
The web writing industry includes many opportunities with huge potential for growth. In fact, there is a resurgence of websites, as there are more than 400,000 nowadays. These need to be fed with content and optimized so that they can continue to function and appear on search engines.
How much does a web editor earn?
As for the remuneration of a web editor, the median salary of a freelance is 2 959 € gross per month. So, a web writer can be paid around 30 659 € per year. This estimate led to the conclusion that the job of web editor is one of the most attractive among those in the digital industry, especially since web editors are increasingly in demand.
What are the educational requirements for becoming a web editor?
Like any profession, being a web editor requires a certain level of skill. These are acquired through various training courses. At the moment, there are no universities or institutions that specifically offer training in web writing. On the other hand, you can take a university course such as :
- a Bac+2 training
- a BTS in Journalism
- a BTS in Communication
You can of course continue these courses to obtain a bachelor’s or master’s degree. In this case, you have the possibility to write articles on a specific field according to your specialization.
Updated 8 June 2023