Why choose the MSc Digital Strategy and SOCIAL MEDIA ?
For over 15 years, the Internet has continuously given birth to new social platforms that renew, and sometimes disrupt, media usage — logically compelling brands to continuously adapt their online presence. It is within these challenges and mechanics of social media that this program enables entry. Content, influence, algorithms, social ads, etc.: students will acquire strategic, technical, and creative skills to enable advertisers to shine on social networks.
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what are the courses in MSC DIGITAL STRATEGY AND SOCIAL MEDIA?
mains courses
FIRST YEAR COURSES (msc1)
455H – 60 ECTS
- Digital strategy
- Inbound marketing
- Media strategy
- Social media strategy
- Web press relations and influence
- Current topics
- Competition
- Introduction to international relations
- Innovation project
- Data Visualization and Data Analysis Module
- Case study
- Social media project
- Work paper
- Digital project management
- Public speaking and the art of pitching
- School mentoring
- SEO/SEA
- UX/UI
- Basic programming
- Community management • Content creation for social media
- Webanalytics and datavisualization
- Internet regulation
- Budget
SECOND YEAR COURSES (msc2)
455H – 60 ECTS
- Societal transformations/brand strategies
- Digital strategy/growth hacking
- Influencer relations and online reputation
- Masterclasses
- Project and team management
- Data Visualization and Data Analysis Module
- Social ads strategy
- Google Ads ecosystem
- Facebook Ads enablers program
- Google Ads enablers program
- Data-driven customer relationships
- Performance measurement and analysis
- Social media project
YOU will learn to
Developing social media strategies
You will first learn to conduct active monitoring to identify new platforms, new features, and new trends. This fundamental work is essential for subsequently building digital strategies that give prominence to social networks and integrate them into advertisers’ broader communication.
Deploy social media campaigns
Acquisition, loyalty, reputation, etc. : whatever the objective, you will be introduced to the production and promotion of content for social networks. An opportunity to strengthen your creativity as well as your digital expertise by juggling with social media levers: content marketing, sponsorship, influence, etc.
Conducting “test and learn”
You will be sensitized to performance analysis. Traffic, conversion, engagement, etc.: you will learn to track your campaigns using key indicators to measure their success — an almost real-time view to acquire the necessary responsiveness and know how to optimize, from campaign to campaign, the digital strategy.
ASSESSMENT METHODS
The diploma is obtained through the acquisition of 120 ECTS credits through various individual or collective professional situations, written or oral.
Including the flagship end-of-year project: Creating a startup. Learners form mixed project groups from different specialties to successfully complete this major pedagogical exercise. The goal is to acquire the entrepreneurial knowledge necessary to create their own fictitious startup. Those who wish to do so will have the opportunity to join Omnes Education’s incubator to be supported in deploying their concept in reality.
Competitions: These are professional situations and highlights of the program. Students work on a real client brief presented by the agency and/or the brand to address an acquisition or retention issue. This cross-cutting recommendation is made collectively with a distribution of deliverables based on each student’s skills. A period of professionalization in a company is also required during the program.
yOUR WORK-STUDY PROGRAM AT SUP DE PUB
The NEMO platform to find an apprenticeship or a job
Sup de Pub facilitates the search process for its students. The platform gathers in a single database all internship, apprenticeship, and entry-level job offers from the 10,000 partner companies of the Omnes Group. Accessible upon registration, you can upload your CV or apply directly to a job posting !
Personalized follow-up in your professional journey
We accompany you at every step: job offers, CV and cover letter workshops, coaching sessions, interview simulations, company targeting. As a bonus, advice to refine and strengthen your «Personal Branding».
Regular events on our campuses
Frequent meetings with our partner companies during Job Dating and recruitment forums. It’s an opportunity for you to secure an internship or apprenticeship, as well as to expand your professional network !
Would you like to find out more about this program?
Sign up for an open day!
Our students and teachers will be on hand to answer all your questions..
Our added value
IMMERSIVE PEDAGOGY
Our students develop their knowledge and skills by working on real and concrete projects proposed by our partners throughout the year. This allows them to face current professional challenges.
quality speaker
Our professional speakers, all experienced and passionate, are regularly accompanied and trained in the latest pedagogical methods. They ensure that each course is a rewarding and relevant experience for our students..
access to an influential network
By joining Sup de Pub, you benefit from privileged access to an active network of 13,000 alumni, an influential professional community within numerous brands. This connection opens up multiple opportunities for partnerships and collaborations, thus strengthening your professional journey.
WHAT ARE THE MSC DIGITAL STRATEGY AND SOCIAL MEDIA admission prerequisites ?
Having completed a Bachelor’s degree (Bac+3, 180 ECTS) or, for parallel admission to the 5th year, a Master’s degree (Bac+4, 240 ECTS), a level 6 certification or equivalent, preferably in Digital, Communication, Marketing, or Web Marketing f ields, and meeting the selection criteria of the institution (or equivalent for foreign candidates). The Executive program has specific prerequisites with consideration given to professional experience.
What certification is offered in MSC DIGITAL STRATEGY AND SOCIAL MEDIA?
This program delivers the state-approved RNCP “Digital Strategy Manager” level 7 certification. RNCP CODE 37793 | DIPLOMA CODE 16X32014
Certification skills blocks
Block 1 – Defining the digital strategy of a brand
Block 2 – Organizing the operational implementation of the digital project
Block 3 – Deploying the brand’s digital project
Block 4 – Managing and piloting performance to achieve project realization
Block 5 – Managing social media strategy acquisition/optimization
THIS CERTIFICATION IS ACCESSIBLE THROUGH COMPETENCY BLOCK ACCUMULATION. See details of skills on the program sheet.
What are the tuition fees for the MSC Digital strategy and SOCIAL MEDIA?
Paris | |
Work-study (MSc1 + MSc2) | 22 500€ |
MSc1 in initial | 10 600€ |
MSc2 in work-study | 11 600€ |
MSc2 in initial | 11 100€ |
What are the start dates and rhythms for MSC DIGITAL STRATEGY AND SOCIAL MEDIA?
BACK TO SCHOOL IN SEPTEMBER
1 week of classes and 3 weeks at the company for 24 months starting in September.
Would you like to find out more about this program?
Sign up for an open day!
Our students and teachers will be on hand to answer all your questions.
Jobs and career prospects
- Digital Project Manager
- Digital Coordinator
- Digital Communications Officer
- Content Manager
- Community Manager
- Social Media Manager
- Digital Communications Manager
- Digital Strategy Consultant
Indicative starting salary: 28 – 34k€.