Bachelor
Bachelor Branding & Digital Marketing
RNCP 40893 – Marketing and Communication Project Manager.
Become an expert in communication strategies and digital marketing.
1st year undergraduate, 2nd year undergraduate, High School Diploma
Full-time, Work-study
September
12 months
Bordeaux, Lyon, Paris, Rennes, Toulouse
This course is accessible to people with disabilities.
RNCP qualification
Grand Prix INfluencia
communication schools 2025
1st post-bac school
Figaro Étudiant ranking of communication schools 2025
+20 000
Graduates since 1986
BACHELOR
Reasons to do this programme
What are the training objectives?
This programme offers a global vision of the brand and trains experts capable of designing and deploying
communication and digital marketing strategies. From defining positioning to SEO/SEA and social media campaigns, you will develop the strategic and operational skills needed to build high-impact, high-performance projects.
What key skills are being developed?
- High-impact strategy: Building a sustainable, high-performance marketing strategy based on an ethical analysis of the market.
- Innovating and mastering data: mastering data and innovative technologies to create advanced customer experiences
- Deploy campaigns: Manage high-impact multi-channel campaigns to maximise engagement and brand value.
- Coordinate and Perform: Steering projects and teams with agility to guarantee collective performance.
Which campuses offer this course?
Campuses in the heart of France’s major student cities, in iconic locations close to transport links.
What are the courses in the Bachelor’s degree in Branding & Digital Marketing?
60 ECTS credits – 678h
The 1ʳᵉ year of the Bachelor offers you the opportunity to explore all aspects of creation and communication, establishing a solid foundation for your progression and affirming your professional direction.
- The fundamentals of communication
- Monitoring and analysis
- Target behaviour
- Communication strategy
- Digital communication and social networks
- Visual production (DTP)
- Creative culture and graphic design
- Audiovisual production
- Semiology
- Project management
60 ECTS credits – 660h
The 2nd year of the Bachelor’s programme is the first stage in your specialisation.
Topics covered: consumer knowledge, communication strategy, digital communication, content design, media levers, social media, webmarketing, monitoring and trends, project management, performance measurement, ROI, general culture, CSR, media history, budget, English, professional posture, etc.
60 ECTS credits – 504h
The 3rd year of the Bachelor’s programme is your year of alternating specialisation. In addition to the themes specific to the options, you will cover cross-disciplinary themes such as: digital strategy, digital culture, branding, content creation, influence, media culture and performance measurement.
- Digital AI
- Digital culture
- Basics of SEO and Social ads
- Budgeting
- Team and project management
Teaching methods
Lectures, seminars, case studies, conferences, competitions, team work
Teaching Resources
Digital library, teaching area (Boostcamp), careers area (Matchup), personal messaging,
technical support (hepdesk)…
Obtaining professional certification for a candidate who has completed a training programme will require :
- Validation of all the skill blocks through the certification tests. The blocks of skills cannot be offset against each other, each block being validated by a mark or average of at least 10/20.
- 80 days in a company
- A maximum of 70 hours absence per year (justified)
Validation of the continuous assessments and deliverables is a prerequisite for a candidate to appear before the certification panel (JAT).
Internships & work experience
Immersion in the professional world
Two periods of work experience and a year of work-study to help you successfully enter the job market, with the support of our dedicated corporate relations department.
Internships at Sup de Pub
3 work placements over 3 years to develop your skills:
- 2 months in 1ʳᵉ year
- 2-4 months in 2ᵉ year
- 4-6 months in year 3ᵉ (if no sandwich course)
3ᵉ year work-study
Work-study is possible in 3ᵉ year at Sup de Pub. The rhythm will be one week at school and 2 weeks in the company from September to May then 100% in the company from June to August.
Will the school help me find a work-linked training scheme?
Yes, thanks to our corporate relations service: CV coaching, access to a network of over 10,000 companies, distribution of work-linked training offers and job dating.
Companies in the network that recruit our students:
What further studies are possible at Sup de Pub?
On completion of a Bachelor’s degree in Branding and Digital Marketing, Sup de Pub offers several Master’s degrees to give you more in-depth expertise.
What career opportunities are there after this course?
Once you have completed the Bachelor’s degree in Branding and Digital Marketing, you will be fully prepared to enter the job market.
Types of jobs available :
Communication officer
Assistant project manager
Marketing and communications coordinator
Marketing manager
Digital project manager
Marketing research manager
Community Manager
Advertising manager
international
Studyingabroad with Sup de Pub
+45 partner establishments worldwide!
Our students have the opportunity to spend the second semester of their third year abroad.
- Lisbon, Portugal
- Seoul, South Korea
- Rio de Janeiro, Brazil
- + lots of other destinations
admission process
How do I apply for this course?
A quick and easy online admissions process.
1
Preparing your application online
2
Invitation to the admission tests
3
Tests and interview with the jury
4
Results within 5 days
5
Finalising online registration
Proof of a valid BAC (level 4 or equivalent)
Demonstrate an interest in the field of communication and the media
Successful completion of the Sup de Pub entrance exams
1 oral test
Completion of 60 ECTS credits (BAC+1 or equivalent)
In the fields of communications, advertising or digital marketing
Successful completion of the Sup de Pub entrance exams
1 oral test
Completion of 120 ECTS credits (BAC+2 or equivalent or level 5 qualification)
In the fields of communications, advertising or digital marketing
Successful completion of the Sup de Pub entrance exams
1 written test and 1 oral test
Certification
What certification is awarded
by the Bachelor in Branding
& Digital Marketing?
This programme leads to state-recognised RNCP level 6 certification as a “Marketing and Communication Project Manager“. RNCP Code 40893 | Diploma Code 26×32101 | Registered on 25 June 2025 for a period of 3 years.
Delivered in partnership by Talis Compétences & Certifications under agreement with Sup de Pub.
Blocks of skills for certification:
1 – Drawing up a marketing and communication plan
2 – Deploying marketing and communication campaigns
3 – Managing data and innovation in marketing and communication
4 – Coordinating projects and teams
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALISING ON BLOCKS OF SKILLS.
Fees and grants
How can I finance my Bachelor Branding and Digital Marketing?
Find out here about tuition fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
| 1st year | 2nd year | 3rd year (full-time) | 3rd year (work-study) | |
|---|---|---|---|---|
| Bordeaux | 8 350 € | 8 590 € | 8 990 € | 9 790 € |
| Lyon | 8 350 € | 8 590 € | 8 990 € | 9 790 € |
| Paris | 8 550 € | 8 790 € | 8 990 € | 9 890 € |
| Rennes | – | – | 8 990 € | 9 790 € |
| Toulouse | 8 350 € | 8 590 € | 8 990 € | 9 790 € |
Possible financial assistance
- Student loan can be negotiated with one of our partner banks
- Staggered payments
- Discount for siblings enrolled in one of the group’s schools
- 100% of tuition fees paid for work-linked students
Visit us at
Our events
Meet us at our Open Days and ask our teams or our students any questions you may have.
They succeeded with Sup de pub
Discover the inspiring careers of our former students
The success of our graduates is living proof of the effectiveness of our teaching.
Axel began his professional life as a Communications Officer at Greenpeace. He is now Executive Vice-President of the DDB communications agency.
After Parc Asterix at the end of her studies, Clara is now Social Media Manager at Socialy. She manages social media and influencer projects.
I did my final year of studies at Sup de Pub in 2021, where I was lucky enough to make some great professional encounters.
After his studies, Dorian joined Mint Magazine as Brand Strategist Project Manager. He is now Lead Content Culture Consultant at Konbini.
Antoine began his professional life as a Creative Assistant at Hemisphere Droit. He is now Creative Director at La Chose, a creative and committed communications agency.
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Big ambitions beget big questions!
Our campus teams are ready to answer all your questions at a personal meeting.
