PGE
Masters in Marketing, Digital Innovation & Media Strategy
Sup de Pub x INSEEC Grande École: the best of both worlds, with the academic excellence of a Grande École combined with the creativity of a recognised communications school
3rd year undergraduate
Full-time, Work-study
September
Bordeaux, Lyon, Paris
Master’s degree
State-approved diploma
+ Sup de Pub certification
98,7%
Professional integration rate 6 months after IGE* graduation
TOP 2
Figaro Étudiant ranking of communication schools 2025
+10 000
companies that recruit our students
This course is accessible to people with disabilities.
Grande École programme
Reasons to CHOOSE this programme
The cross-disciplinary programme that opens all the doors: Sup de Pub and INSEEC Grande École are joining forces to launch a unique programme: Marketing, Digital Innovation & Media Strategy.
Accessible from the 2ᵉ year of the Grande École Programme (Master 1 level), this pathway offers exceptional double academic recognition: a degree accredited as Grade de Master (INSEEC Grande École) and a school certificate (Sup de Pub).
What are the training objectives?
This professionally-oriented course aims to train future communicators with strong strategic and operational skills and a creative and innovative approach, essential assets for success in the fields of digital transformation and communication.
INSEEC Grande École
INSEEC Grande École awards a Master’s degree, recognised in France and internationally. A member of the Conférence des Grandes Écoles and AMBA accredited (since 2016), it guarantees a high level of academic quality.
It is also a research centre (with more than 70 professors, 8 HDRs and 2 company chairs): a real meeting point between the worlds of teaching and organisations, developing projects in line with the expectations of companies.
What are the key skills developed during this training?
- Digital marketing strategy
- Data analysis
- Social media management
- Digital advertising and paid media
- Branding and brand management
- SEO / SEM (Search Engine Marketing)
- Digital project management
- e-Commerce and online sales
- Digital innovation and new technologies
- Content marketing and storytelling
On which campuses
this course?
Campuses in the heart of France’s major student cities, with a strong professional appeal, in emblematic locations close to transport links.
The courses
What courses are
in the programme?
Courses are taught in English on the Paris campus / in French on the Lyon and Bordeaux campuses.
Common core
- INSEEC Digital Innovation Challenge (IDIC)
- Political and Social Economics
- Contemporary Transitions
- Consumer Behavior & Applied Market Research
- Strategic Management
- Project and Operations Management
- Introduction to Management Control
- Corporate Finance
- English & TOEIC Training
- Excel (advanced level)
INSEEC Grande École
Pre-specialization:
- Digital Strategy (18h)
- Sustainable brand management (12h)
Sup de Pub
- 360° Communication Strategies
- Strategic Planning
For the full-time route:
- An academic semester at a partner university abroad is compulsory, and can be chosen from 158 destinations in 43 countries.
- 3-month internship
For the work-study route:
- International Week
- Public speaking to convince
- Professional project & personal branding
- IPP (INSEEC Projet Personnel)
Les cours sont en anglais sur les campus de Paris, Bordeaux et Lyon.
Common core
- Open Innovation Challenge
- Business & Corporate Strategy
- Reasearch Methodology
- Final Oral Exam Preparation
- Organisational Behaviour & Advanced Management
- Business Ethics & Corporate Social Responsibility
INSEEC Grande École
Marketing
- IA, Big Data & Marketing
- Relationship Marketing & CRM
- Retail & e-Retailing
Innovation
- Marketing Innovation
- New Tools of Business Development
- Sensory Marketing, Customer Experience & Neuro-marketing
- Green & Responsible Marketing
Sup de Pub
Communication, Media & Digital
- Communication & New Media
- Media Strategy
- Content Strategy & Social Media
+ 2 certifications to choose from:
– Hubspot (CRM)
– Google Analytics
– Google Adwords
– Meta
Learning on the job
Immersion in the professional world
No longer choose between academic excellence and professionalism
Are sandwich courses available?
Yes, you can take this course :
– a 2-year sandwich course
– as an initial course for the M1 year, followed by a one-year sandwich course at M2 level
How does work-linked training work?
The work-study schedule on the Grande École programme is two weeks on the job and one week at school.
Will the school help me find a work-linked training scheme?
Each student receives ongoing support, in constant liaison with the company, with a focus on building their skills portfolio.
Companies that recruit our students
What career
career opportunities after this course?
Sup de Pub and INSEEC Grande École benefit from a network of partner companies to help you enter the job market.
By choosing the combined programme, you gain access to careers in the marketing, communication and digital sectors.
Possible careers :
Brand Manager
Product Manager
Social Media Manager
SEO Strategist
CRM Manager
Product Manager
Event Project Manager
e-Trade Manager
Relationship Marketing Manager
Business Manager
Category Manager
admission process
How do I apply for this course?
A quick and easy online admissions process
You can apply for the Evolution 2 parallel admission exam after a BAC+3 and join INSEEC’s 2nd year Master Grande École(BAC+4) if you are :
Hold or are in the process of obtaining an L3 or M1 level degree attesting to at least three years of higher education
Holds or is in the process of obtaining a certified level 6 qualification
Preparing your application online
Eligibility results within 10 days
Examination of the application and invitation to the admission tests
Finalise registration and personalised coaching to find a work-study placement
Written tests (questionnaire, personal and professional project, English test) and oral tests (motivation interview and English interview)
Download the Evolution Competition Guide
For more information, the INSEEC Grande École teams are at your disposal.
Certification
What diploma is awarded
awarded by the Grande école programme?
This cross-curricular programme with INSEEC Grande École leads to a Master’s degree, the highest level of distinction awarded by the French Ministry of Higher Education, Research and Innovation.
It also leads to the award of a school certificate, highlighting the added value of Sup de Pub’s professionalism.
download the brochure
Find out all about
this programme in the brochure!
