PGE
Master’s in Marketing, Digital Innovation & Media Strategy
Sup de Pub and INSEEC Grande École: combining academic excellence of a business school with creative expertise in marketing and digital communication
3rd year undergraduate
Full-time, Work-study
September
Bordeaux, Lyon, Paris
Master’s degree
State-approved diploma
+ Sup de Pub certification
95%
Net employment rate 6 months after graduation*
TOP 2
Figaro Étudiant ranking of communication schools 2025
+10 000
companies that recruit our students
This course is accessible to people with disabilities.
Grande École programme
Reasons to do this programme
A cross-disciplinary Master’s programme designed to open every career door in marketing, media, and digital innovation. Sup de Pub and INSEEC Grande École are joining forces to launch a unique programme: Marketing, Digital Innovation & Media Strategy.
Accessible from the 2ᵉ year of the Grande École Programme (Master 1 level), this pathway offers exceptional double academic recognition: a degree accredited as Grade of Master (INSEEC Grande École) and a school certificate (Sup de Pub).
What are the training objectives?
This professionally-oriented course aims to train future communicators with strong strategic and operational skills and a creative and innovative approach, essential assets for success in the fields of digital transformation and communication.
INSEEC Grande École
INSEEC Grande École awards a Master’s degree, recognised in France and internationally. A member of the Conférence des Grandes Écoles and AMBA accredited (since 2016), it guarantees a high level of academic quality.
It is also a research centre (with more than 70 professors, 8 HDRs and 2 company chairs): a real meeting point between the worlds of teaching and organisations, developing projects in line with the expectations of companies.
What are the key skills developed during this training?
- Digital Marketing Strategy
- Data Analysis & Visualization
- SEO & SEM (Search Engine Optimization & Search Engine Marketing)
- Social Media & Content Management
- Digital Advertising / Paid Media (Google Ads, Meta, etc.)
- Brand Strategy & Identity
- Online Sales Optimization
- Project Management in Digital Contexts
- Innovation & Emerging Tech in Marketing
- Storytelling and Content Strategy
On which campuses
this course?
Campuses in the heart of France’s major student cities, with a strong professional appeal, in emblematic locations close to transport links.
the courses
What courses are
in the programme?
Courses are delivered in English on the Paris campus, and in French on the Lyon and Bordeaux campuses.
Common Core Courses
- INSEEC Digital Innovation Challenge (IDIC)
- Political and Social Economics
- Contemporary Global Transitions
- Consumer Behaviour & Applied Market Research
- Strategic Management
- Project and Operations Management
- Introduction to Management Control
- Corporate Finance
- English & TOEIC Preparation
- Advanced Excel Skills
INSEEC Grande École
Pré-spécialisation :
- Digital Strategy (18h)
- Sustainable Brand Management (12h)
Sup de Pub
- 360° Communication Strategies
- Strategic Planning
For the Initial Track (Full-Time Study)
- A compulsory academic semester abroad at one of our 158 partner universities in 43 countries
- A mandatory internship of at least 3 months to gain hands-on professional experience
For the Work-Study Track (Apprenticeship Programme)
- International Week
- Public Speaking & Persuasive Communication
- Professional Development & Personal Branding
- INSEEC Personal Project (IPP)
Courses are delivered in English on the Paris, Lyon and Bordeaux campuses.
Common Core Courses
- Open Innovation Challenge
- Business & Corporate Strategy
- Méthodologie de Recherche
- Final Oral Exam Preparation
- Organisational Behaviour & Advanced Management
- Business Ethics & Corporate Social Responsibility
INSEEC Grande École
Marketing
- IA, Big Data & Marketing
- Relationship Marketing & CRM
- Retail & e-Retailing
Innovation
- Marketing Innovation
- New Tools of Business Development
- Sensory Marketing, Customer Experience & Neuro-marketing
- Green & Responsible Marketing
Sup de Pub
Communication, Media & Digital
- Communication & New Media
- Media Strategy
- Content Strategy & Social Media
+ 2 certifications à passer au choix parmi :
– Hubspot (CRM)
– Google Analytics
– Google Adwords
– Meta
Learning on the job
Immersion in the professional world
No longer choose between academic excellence and professionalism
Is a work-study option available??
Yes, you can take this work-study program :
– a 2-year work-study
– as an initial course for the M1 year, followed by a one-year work-study course at M2 level
How does work-linked training work?
The work-study schedule on the Grande École programme is two weeks on the job and one week at school.
Will the school help me find a work-linked training scheme?
Each student receives ongoing support, in constant liaison with the company, with a focus on building their skills portfolio.
Companies that recruit our students
What are the career opportunities after completing this programme?
Sup de Pub and INSEEC Grande École benefit from a network of partner companies to help you enter the job market.
By choosing the combined programme, you gain access to careers in the marketing, communication and digital sectors.
Possible careers :
Brand Manager
Product Manager
Social Media Manager
SEO Strategist
CRM Manager
Product Manager
Event Project Manager
e-Trade Manager
Relationship Marketing Manager
Business Manager
Category Manager
admission process
How do I apply for this course?
A fast, streamlined online admissions process
You can apply for the Evolution 2 parallel admission exam after a BAC+3 and join INSEEC’s 2nd year Master Grande École(BAC+4) if you are :
Hold or are in the process of obtaining an L3 or M1 level degree attesting to at least three years of higher education
Holds or is in the process of obtaining a certified level 6 qualification
Preparing your application online
Eligibility results within 10 days
Examination of the application and invitation to the admission tests
Finalise registration and personalised coaching to find a work-study placement
Written tests (questionnaire, personal and professional project, English test) and oral tests (motivation interview and English interview)
Download the Evolution Competition Guide
For more information, the INSEEC Grande École teams are at your disposal.
Certification
What diploma is awarded
by the Grande école programme
Marketing, Digital Innovation and Media Strategy?
This cross-curricular programme with INSEEC Grande École leads to a Master’s degree, the highest level of distinction awarded by the French Ministry of Higher Education, Research and Innovation.
It also leads to the award of a school certificate, highlighting the added value of Sup de Pub’s professionalism.
go further
events
Meet us at our Open Days and ask our teams or our students any questions you may have.
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