Bachelor
Bachelor Graphic Design and Advertising
RNCP 40924 qualification – Visual Creation Designer.
Become an expert in creating strong visual identities and powerful advertising concepts.
1st year undergraduate, 2nd year undergraduate, High School Diploma
Full-time, Work-study
February, September
Bordeaux, Lyon, Marseille, Paris, Rennes
This course is accessible to people with disabilities.
RNCP qualification
Grand Prix INfluencia
communication schools 2025
1st post-bac school
Figaro Étudiant ranking of communication schools 2025
+20 000
Graduates since 1986
BACHELOR
The reasons to follow this programme
What are the training objectives?
Combine creativity and strategy to bring tomorrow’s campaigns to life. This Bachelor’s degree trains creative people to
visual identities, develop powerful advertising concepts and master publishing, typography, UI and art direction.
typography, UI and art direction. You’ll build a professional portfolio that showcases your world of work.
What key skills are being developed?
- Mastering creative intelligence and analysis: Analyse trends and constraints to transform a brief into a solid, inspiring creative project.
- Help coordinate projects: Contribute to the success of projects by coordinating teams, budgets and the quality of deliverables.
- Turning strategy into concept: Develop innovative, inclusive and sustainable visual concepts using AI.
- Graphic design: Create coherent, accessible and eco-responsible visual identities that are ready to deliver.
Which campuses offer this course?
Campuses in the heart of France’s major student cities, in iconic locations close to transport links.
What courses are offered
in the Graphic Design and Advertising bachelor’s degree?
60 ECTS credits – 678h
A first year designed as a laboratory for experimentation and learning, to help you better understand what you want and prepare for your future choices. Discover all the facets of design and communication to build a solid foundation, hone your skills and confirm your career direction.
- The fundamentals of communication
- Trend monitoring and analysis
- Target behaviour and segmentation
- Communication strategy
- Digital communication and social networks
- Visual production (DTP) and graphic design
- Creative culture and audiovisual production
- Message semiology and analysis
- Project management and professional posture
- Communication and creative law
60 ECTS credits – 660h
The 2ᵉ year of the Bachelor programme marks the start of your specialisation. This stage allows you to deepen your creative and technical skills while strengthening your understanding of the strategic issues in communications.
- Message semiology and analysis
- Creative writing and storytelling
- Graphic design and typography
- Audiovisual and storyboarding
- DTP and visual production
- Web and digital design
- Strategic intelligence and trend analysis
- Law and general culture
- CSR and media history
- Budget management and professional posture
60 ECTS credits – 504h
The 3ᵉ year of the Bachelor is dedicated to work-study specialisation, combining theory and practice. You will deepen your skills through themes specific to your option, while exploring cross-disciplinary subjects such as art direction, branding, visual design, and much more.
- Editing and layout
- Design of advertising campaigns
- Photography and artistic direction
- Typography and graphic design
- Introduction to UI (User Interface)
- Creating a professional portfolio
Teaching methods
Lectures, seminars, case studies, conferences, competitions, team work
Teaching Resources
Digital library, teaching area (Boostcamp), careers area (Matchup), personal messaging,
technical support (hepdesk)…
Obtaining professional certification for a candidate who has completed a training programme will require :
- Validation of all the skill blocks through the certification tests. The blocks of skills cannot be offset against each other, each block being validated by a mark or average of at least 10/20.
- 80 days in a company
- A maximum of 70 hours absence per year (justified)
Validation of the continuous assessments and deliverables is a prerequisite for a candidate to appear before the certification panel (JAT).
Internships & work experience
Immersion in the professional world
Two periods of work experience and a year of work-study to help you successfully enter the job market, with the support of our dedicated corporate relations department.
Internships at Sup de Pub
3 work placements over 3 years to develop your skills:
- 2 months in 1ʳᵉ year
- 2-4 months in 2ᵉ year
- 4-6 months in year 3ᵉ (if no sandwich course)
3ᵉ year work-study
Work-study is possible in 3ᵉ year at Sup de Pub. The rhythm will be one week at school and 2 weeks in the company from September to May then 100% in the company from June to August.
Will the school help me find a work-linked training scheme?
Yes, thanks to our corporate relations service: CV coaching, access to a network of over 10,000 companies, distribution of work-linked training offers and job dating.
Companies in the network that recruit our students:
What further studies are possible at Sup de Pub?
On completion of a Bachelor’s degree in Graphic Design and Advertising, Sup de Pub offers a number of Master’s degrees to give you more in-depth expertise.
What career opportunities are there after this course?
At the end of the Graphic Design and Advertising Bachelor’s degree, you’ll be ready to launch your professional career.
Types of jobs available :
Graphic designer
UI/UX Designer
Webdesigner
Multimedia creation designer
Multimedia Communications Officer
Junior Artistic Director
Illustrator
international
Studyingabroad with Sup de Pub
+45 partner establishments worldwide!
Our students have the opportunity to spend the second semester of their third year abroad.
- Lisbon, Portugal
- Seoul, South Korea
- Rio de Janeiro, Brazil
- + lots of other destinations
admission process
How do I apply for this course?
A quick and easy online admissions process.
Proof of a valid BAC (level 4 or equivalent)
Have a good general knowledge and a passion for graphic design or video. An interest in culture, art and communication.
Successful completion of the Sup de Pub entrance exams
1 oral test
Have completed 60 ECTS credits (BAC+1 or equivalent) in the field of communications or design
Have a creative curiosity and a solid grounding in the visual arts and art history. Master the basic principles of the Adobe suite to produce initial visual and communication materials. Present a portfolio.
Successful completion of the Sup de Pub entrance exams
1 oral test
Completion of 120 ECTS credits (BAC+2 or equivalent or level 5 qualification)
In marketing, communications, data management or project management.
Successful completion of the Sup de Pub entrance exams
1 written test and 1 oral test
Preparing your application and applying online
Examination of the application and invitation to the admission tests
Tests and interview with the jury
Results received within 5 days after the tests
Completion of online registration
Certification
What certification is required for the Graphic Design and Advertising Bachelor’s degree?
This programme leads to state-recognised RNCP level 6 certification as aVisual Creation Designer.
RNCP Code 40924 | Diploma Code 26X32207 | Registered on 25 June 2025 for a period of 3 years. Issued by Sup de Pub.
Certification skills blocks:
1 – Monitor and analyse demand for the visual design project
2 – Design the visual creation project
3 – Participate in the management and coordination of the visual design project
4 – Produce the final graphic design project (specialisation block)
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALISING ON BLOCKS OF SKILLS.
Fees and grants
How can I finance my Bachelor Graphic Design and Advertising?
Find out here about tuition fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
| B1 | B2 | B3 (initial) | B3 (alternating) | |
|---|---|---|---|---|
| Bordeaux | 8 350 € | 8 590 € | 8 990 € | 9 790 € |
| Lyon | 8 350 € | 8 590 € | 8 990 € | 9 790 € |
| Marseille | – | – | 8 990 € | 9 790 € |
| Paris | 8 550 € | 8 790 € | 8 990 € | 9 890 € |
| Rennes | – | – | 8 990 € | 9 790 € |
Possible financial assistance
- Student loan can be negotiated with one of our partner banks
- Staggered payments
- Discount for siblings enrolled in one of the group’s schools
- 100% of tuition fees paid for work-linked students
Visit us at
Our events
Meet us at our Open Days and ask our teams or our students any questions you may have.
They succeeded with Sup de pub
Discover the inspiring careers of our former students
The success of our graduates is living proof of the effectiveness of our teaching.
Jocelyn has worked in advertising for 17 years and is currently Creative Director at Publicis Singapore. He co-leads a team that creates campaigns for the APAC region (SEA, ANZ, India) for P&G brands such as Pantene, H&S, Rejoice, Olay…
After graduating from Sup de Pub Paris in 1991, Georges MOHAMMED-CHERIF began his career as a copywriter for some of Paris's leading agencies (Publicis, BETC, CLM BBDO, Y&R, Australia), where he worked with brands such as Renault, Peugeot, Apple, RATP, Kraft, 1664, E. Leclerc, SFR, etc.
Clément began his professional life as a strategic planner in a communications agency. Today, he is the Executive Director at Otta, a creative and committed social media agency dedicated to the performance of national and international advertisers.
After Sup de Pub, Marie started out in a small company as Development and Communications Manager. Today, she is a partner in one of the world's largest toy companies.
After starting his career as a radio host for Konbini, Alexander set up his advertising, brand content, corporate and motion design agency in 2019. His company now has more than a dozen employees.
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