Sup de Pub
FR
Sup de Pub
Sup de Pub
FR
SP4 Digital Marketing & Innovation Management

SP4 Digital Marketing & Innovation Management

PARIS | LONDRES | SAN FRANCISCOAnglais

Develop your image and marketability through new media

INSEEC School of Communication was the first communication school to create higher education courses in digital marketing and e-commerce. Offered in London for since 2011, now including a San Francisco “Bootcamp”, this program is for students who would like to specialize in digital media marketing and strategy and who wish to implement and manage complex digital strategies for advertisers.

Our 4th year program follows closely the many technical developments used by major players in the new technologies and social networks for digital marketing, data marketing, brand content and massive use of behavioural databases. It trains our students to be high-level digital project managers across a wide array of sectors. The digital sector is rapidly expanding which enables many employment opportunities whether in France or abroad.

This programme will open doors to a wide variety of careers by giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge courses delivered by successful practitioners and accomplished lecturers. Upon graduation, you will be able to implement and manage complex digital strategies that showcases websites and mobile sites, applications and social networks.

This year-long program taught entirely in English consists of classes full time from the beginning of September until the end of January. This coursework will be followed by a six-month internship and a thesis which students will defend the following September.

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SP4 Digital Marketing & Social Media à Londres

U1 - UK Culture and Background

  • Introduction to Great Britain
  • Analysis of Best Bitish Ads
  • Geopolitics & News Reviews
  • Trendspotting
  • Advanced Integrated English

U2 - Technical Courses

  • Digital Planning         
  • Mobile Planning
  • Audience Behavior & Media Strategy

U3 - Professional Cases

  • One-Day Pitch Workshop
  • Workshops SCA
  • Job Search Workshop
  • Competition Inter-promo
  • Competition NGO

U4 - Digital Marketing & Social Medias

  • Digital Marketing
  • Digital Media Landscape
  • Total Internet Optimisation
  • Social Local Mobile Media
  • Measuring & Optimising Digital Marketing Performance
  • Apps Economy
  • Thinking Differently

Internship (6 months)

Learn Digital Marketing and Innovation in Silicon Valley

INSEEC School of Communication was the first communication school to create higher education courses in digital marketing and e-commerce. Offered in Paris for since 2008, now including a San Francisco “Bootcamp”, this program is for students who would like to specialize in digital media marketing and strategy and who wish to implement and manage complex digital strategies for advertisers.

Our program follows closely the many technical developments used by major players in the new technologies and social networks for digital marketing, data marketing, brand content and massive use of behavioural databases. It trains our students to be high-level digital project managers across a wide array of sectors. The digital sector is rapidly expanding which enables many employment opportunities whether in France or abroad.

This programme will open doors to a wide variety of careers by giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge courses delivered by successful practitioners and accomplished lecturers. Upon graduation, you will be able to implement and manage complex digital strategies that showcases websites and mobile sites, applications and social networks.

Particularly efficient for a fast integration into the world of work, this 4th year program is delivered completely in English. It is one of the program offered by INSEEC School of Communication in Paris, and the only one that includes a 10-week period of professional seminars about entrepreneurship and digital skills in the San Francisco office where students will benefit from a membership and training with TechShop, high level conferences, guest lectures, visits to tech giants and local startups as well as networking events.

This year-long program taught entirely in English consists of classes full time from the beginning of September until mid-October in Paris followed by the San Francisco Bootcamp from Mid-October until the holiday break after which the students will resume classes in Paris until the end of January. This coursework will be followed by a six-month internship and a thesis which students will defend the following September.

SP4 Digital Marketing & Social Media à Paris

U1 - Technical Courses

  • Digital Planning
  • Mobile Planning
  • Audience Behavior & Media Strategy

U2 - Specialized Courses in Paris

  • Digital Communication
  • Digital Media Landscape
  • Performance Marketing
  • Mobile Marketing
  • Google Adwords
  • Web Analytics
  • Web Design

U3 - Competitions

  • Competitions Paris / San Francisco

U4 - Professional Project

  • Method conference
  • Professional Project

Internship (6 months)

Learn Digital Marketing and Innovation in Silicon Valley

INSEEC School of Communication was the first communication school to create higher education courses in digital marketing and e-commerce. Offered in Paris for since 2008, now including a San Francisco “Bootcamp”, this program is for students who would like to specialize in digital media marketing and strategy and who wish to implement and manage complex digital strategies for advertisers.

Our program follows closely the many technical developments used by major players in the new technologies and social networks for digital marketing, data marketing, brand content and massive use of behavioural databases. It trains our students to be high-level digital project managers across a wide array of sectors. The digital sector is rapidly expanding which enables many employment opportunities whether in France or abroad.

This programme will open doors to a wide variety of careers by giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge courses delivered by successful practitioners and accomplished lecturers. Upon graduation, you will be able to implement and manage complex digital strategies that showcases websites and mobile sites, applications and social networks.

Particularly efficient for a fast integration into the world of work, this 4th year program is delivered completely in English. It is one of the program offered by INSEEC School of Communication in Paris, and the only one that includes a 10-week period of professional seminars about entrepreneurship and digital skills in the San Francisco office where students will benefit from a membership and training with TechShop, high level conferences, guest lectures, visits to tech giants and local startups as well as networking events.

This year-long program taught entirely in English consists of classes full time from the beginning of September until mid-October in Paris followed by the San Francisco Bootcamp from Mid-October until the holiday break after which the students will resume classes in Paris until the end of January. This coursework will be followed by a six-month internship and a thesis which students will defend the following September.

SP4 Digital Marketing & Social Media à San Francisco

U1 - Technical Courses

  • Digital Planning
  • Mobile Planning
  • Audience Behavior & Media Strategy

U2 - Specialized Courses in San Francisco

  • American Culture
  • Doing business in the valley
  • Creative Concept and UX Design
  • Strategic Planning
  • Masterclass Conferences

U3 - Competitions

  • Competitions Paris / San Francisco

U4 - Professional Project

  • Method conference
  • Professional Project

Internship (6 months)

Calendrier

Planning SP4 en 12 mois

septembre octobre novembre décembre janvier février mars avril mai juin juillet août septembre
Cours SP4 à temps plein Stage à temps plein Soutenance du mémoire
- Rentrée : Septembre
- Cours SP4 à Paris : en alternance, de Septembre à Janvier (rythme : 3 jours école / 2 jours entreprise)
- Période à temps plein en entreprise de 7 mois, de Février à Août
- Soutenance du mémoire : Fin Septembre
Sup de Pub est membre du Groupe INSEEC.

Le Groupe INSEEC, leader de l'enseignement supérieur privé en France, propose une large gamme de programmes de Bac à Bac+8 en formation initiale et continue... Campus à Paris, Lyon, Bordeaux, Chambéry, Genève, Monaco, Londres, Shanghai et San Francisco.

Groupe INSEEC
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