London is a capital for marketing, particularly, creative advertising. British agencies are world renowned for their original ideas. Offered in London since 2008, this 4th year program allows our students to be immersed in the Anglo-Saxon creative process.
This year-long program taught entirely in English consists of classes full time from the beginning of September until the end of January followed by a six-month internship and a thesis which students will defend the following September.
The goal of this program is to introduce students to art direction. They will receive both theoretical knowledge as well as practical insights into the design, production and placement of advertising campaigns from courses taught by professionals within the film industry. Students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign.
Our London partner school The School of Communication Arts, under the direction of Marc Lewis, is internationally recognized as one of the best advertising establishment in terms of creative thinking and strategy. INSEEC School of Communications students spend one day a week at SCA working directly with their students. They are immersed throughout the semester with their English counterparts and work on the same briefs and workshops. This module is particularly effective and allows students to make rapid progress in creative thinking and utilization of digital tools. The best London students can take their 5th year at SCA thanks to an agreement between the establishments.
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