MSC (Bac+4/5) Strategic Planning and International Brand Strategy (english track)

Bac+4, Bac+5
Bac+3, Bac+4
Septembre, Février
Alternance
Paris
Accueil » Programmes et Formations » MSC (Bac+4/5) Strategic Planning and International Brand Strategy (english track)

why choose the MSC Strategic Planning and International Brand Strategy?

Understanding audiences (needs, barriers, habits, etc.) is the cardinal point of strategic thinking for brands. Strategic planning, at the heart of this approach, enables advertisers and consumers to establish relevant connections, and to guide advertising creation. Whether working in an agency or for an advertiser, strategic planning requires a high level of intelligence, research and analysis.

It’s by scrutinizing data that the strategic planner formulates insights, opinions, behaviors or expectations detected in the target audience, enabling him or her to draw up recommendations, and define opportunities and prospective actions for the brand.

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what are the MSc Strategic Planning and International Brand Strategy courses?

MAINS COURSes

1st year (MSc1)

  • Marketing and digital transformation
  • Communication strategy and segments
  • Brand strategy and diversification
  • Communication strategy and markets
  • Strategic planning and brand identity
  • Editorial strategy
  • Media strategy
  • Trend book
  • Formulating a recommendation
  • Analyzing a brief
  • Inbound marketing
  • Internal, corporate and HR communications
  • Data collection
  • Customer journeys and cycles
  • Reputation and crisis communication
  • UX research and design sprint

2nd year (MSC2)

  • The brand with a mission
  • Foresight and design fiction
  • Communication audit: from code to disruption
  • CX and experiential branding
  • Campaign management and performance
  • Consulting and strategy workshops

Objectives, skills and abilities

> Analyze and understand the context and specificities of a brand within its market.

Define and manage brand strategy. Monitor one or more markets and trends to identify current and future behaviors and deduce new opportunities. Anticipate transformations, trends and weak signals to guide brand communication.

> Define and manage the brand’s marketing strategy.

Be able to construct different advertising communication messages and implement the levers of the marketing mix for the brand. Students will learn how to defend a relevant positioning strategy, in line with the expectations of the company and its targets (insights).

> Design and implement the brand’s communication strategy, remaining true to the desired positioning while ensuring differentiation.

Be able to formulate insights based on data analysis, and translate these into recommendations, opportunities and prospects for a brand. Be able to optimize the design of strategic content for a brand.

> Savoir piloter et manager la performance des actions marketing et/ou de communication de la marque.

Acquire the attitude and interpersonal skills needed to lead multi-disciplinary teams in formulating recommendations to creative advertising and sales teams. Develop and manage brand communication strategies, and present complex recommendations for a brand based on image, awareness and conversion objectives.

> Supporting brand transformation.

Carry out prospective studies to identify, in the form of opportunity notes, the brand’s innovation levers.  Develop a sociological approach to thinking in order to best guide the advertiser’s strategic direction in a changing world. Learn how to manage a department and lead teams.

pedagogical and evaluations

The year is validated by the award of 120 ECTS through a variety of assessment methods (case studies, simulations, questionnaires….). A period of work experience is also required.

Competitions:

This is a real-life work situation. For two weeks, our trainees work on a real customer brief presented by the agency and/or advertiser, in response to a strategic, marketing or creative issue. This cross-disciplinary work is carried out collectively, with expectations divided according to skills, in the form of an agency proposal.

Grand oral:

Held at the end of the year, this is presented before a jury of professionals. Five themes made up of fifteen articles are proposed to students, as a way of keeping abreast of new trends in communications and marketing.

Professional project: Create your own start-up

Students form mixed project groups from different specialties to complete this common thread. You will have one year to acquire the entrepreneurial skills needed to create your own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will receive the support they need to really roll out their concept.

Would you like to find out more about this program?

Sign up for an open day!
Our students and teachers will be on hand to answer all your questions..

Étudiants Sup de Pub

Our added value

Quality speakers

All courses are led by professionals from the communications, marketing or creative sectors. The pedagogical approach enables students to put their knowledge into practice.

Professional support

The corporate department helps students find their internship (full-time or part-time). They also benefit from personalized support with CV and cover letter coaching.

Immersion

The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamps, hackathons).

WHAT ARE THE ADMISSION REQUIREMENTS FOR the msc Strategic Planning and International Brand Strategy?

Proof of validated Bac+3 (180 ECTS) or, for parallel admission, Bac+4 (240 ECTS), level 6 certification or equivalent, primarily in the fields of Communications, Advertising and Marketing, and satisfaction of the school’s selection tests (or equivalent in the case of foreign candidates).

What certification is awarded in the msc Strategic Planning and International Brand Strategy?

This program delivers the state-approved RNCP level 7 certification “Brand Communication Manager”. RNCP CODE 37775 | DIPLOMA CODE 16X32037?

Certification skills block
Block 1 –
MAKE A DIAGNOSIS OF THE BRAND AND ITS COMMUNICATION
Block 2 – DEFINE THE BRAND AND ITS COMMUNICATION STRATEGY
Block 3 – IMPLEMENT BRAND COMMUNICATION STRATEGY
Block 4 – MEASURING AND OPTIMIZING BRAND COMMUNICATION STRATEGY PERFORMANCE
Block 5 – MANAGE THE STRATEGIC PLANNING IN THE AGENCY

Quels sont les frais de scolarité
en bac+4/5 Strategic Planning & International Brand Strategy ?

Paris
Work-study (MSc1 + MSc2)22 500€
MSc1 in initial10 600€
MSc2 in work-study11 600€
MSc2 in initial11 100€

What are the start dates and timetables for the MSC Strategic Planning and International Brand Strategy ?

BACK TO SCHOOL IN SEPTEMBER

1 week of classes and 3 weeks at the company for 24 months starting in September.

BACK TO SCHOOL IN FEBRUARY

1 week of classes and 3 weeks on the job for 18 months starting in February.

See work-study schedules

Would you like to find out more about this program?

Sign up for an open day!
Our students and teachers will be on hand to answer all your questions.

Étudiants Sup de Pub

Key figures

84%

Professional integration rate

96%

Graduation rates

910

course hours

39

students per group maximum

Jobs and career prospects

  • Brand manager
  • Communications Director
  • Advertising Manager
  • Strategic Planner
  • Assistant Strategic Planner
  • Communications Manager
  • Brand Project Manager


Indicative starting salary: €31-36k

Mis à jour le 22 mars 2024