MSc (BAC+4/5) Communication and Media Strategy – Luxury (English Track)

Analyze and understand the specificities of the luxury sector

You will develop a deep understanding of the luxury sector, which reinvents itself between tradition and innovation. You will learn to decipher emerging trends and new behaviors at work. With your keen understanding of the issues, you will be able to formulate relevant strategic recommendations in response to the new digital and societal requirements of luxury clients.

Mastering Luxury Marketing

By acquiring solid knowledge, you will be able to successfully design the marketing strategy of a luxury brand, ensuring a fair, impeccable, and remarkable image. You will learn to navigate skillfully in the complex world of luxury, defending a relevant and differentiated strategic position with stakeholders. You will also become an expert in active monitoring to constantly improve your strategy.

Designing and implementing the communication strategy

You will learn to develop and execute a compelling communication strategy for luxury brands, leveraging various channels, from physical presence to online sales, advertising, social media, partnerships, and exclusive events. The goal: to activate the right levers to create a unique customer experience.

.

The diploma is obtained through the acquisition of 120 ECTS credits through various individual or collective professional situations, written or oral.

Including the flagship end-of-year project: Creating a startup. Learners form mixed project groups from different specialties to successfully complete this major pedagogical exercise. The goal is to acquire the entrepreneurial knowledge necessary to create their own fictitious startup. Those who wish to do so will have the opportunity to join Omnes Education’s incubator to be supported in deploying their concept in reality.

Competitions: These are professional situations and highlights of the program. Students work on a real client brief presented by the agency and/or the brand to address an acquisition or retention issue. This cross-cutting recommendation is made collectively with a distribution of deliverables based on each student’s skills. A period of professionalization in a company is also required during the program.

The NEMO platform to find an apprenticeship or a job

Sup de Pub facilitates the search process for its students. The platform gathers in a single database all internship, apprenticeship, and entry-level job offers from the 10,000 partner companies of the Omnes Group. Accessible upon registration, you can upload your CV or apply directly to a job posting !

Personalized follow-up in your professional journey

We accompany you at every step: job offers, CV and cover letter workshops, coaching sessions, interview simulations, company targeting. As a bonus, advice to refine and strengthen your «Personal Branding».

Regular events on our campuses

Frequent meetings with our partner companies during Job Dating and recruitment forums. It’s an opportunity for you to secure an internship or apprenticeship, as well as to expand your professional network !