What are the different branding strategies?

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You want to ensure the durability of your brand and maintain its visibility on the market? Do you want to create a strong brand to face the competition that is becoming increasingly tough? Know how to establish the right brand strategies. But, what are the different branding strategies that allow you to achieve your goals?

In summary:

Brand Strategies:

  • Contribute to the creation of the brand’s image.
  • Are important to give it some visibility.
  • Gain and retain customers.
  • Studying in a business, marketing or communication school.

What are the main branding strategies?

The different branding strategies involve either offering quality products, launching a new line, or placing a product under another brand. The purpose of each of these types is to promote your brand to consumers. To do this, you need to get their attention by proposing changes, novelties or a little innovation.

This technique can be learned in any marketing and communication school worthy of the name. With Supdepub, you have the opportunity to study these strategies from the3rd year. You may decide to study the strategy of the brands. You can then choose to specialize from the4th year.

In the4th and5th years, Supdepub offers, among other things, a course in brand strategy and strategic planning. If you would like to see the complete list of programs available at our school, we invite you to visit our website. For more information on the details of the courses, you can also go to the FAQ section.

If you want to study brand strategies while doing practical work in a company, Supdepub also gives you the possibility to study in alternation. You can then choose to study marketing subjects in the4th year and continue in the5th year.

Product branding

To promote your brand, you can choose to use product branding. It’s about launching a new product or adding innovative touches to old ones. The goal is to attract the attention of customers to the new product. Of course, if you want your strategy to be effective and efficient, you also need to ensure product quality.

If consumers are happy with the product you just launched, you have a great chance of keeping them loyal. If you don’t, you may lose some. So when you define a product branding strategy, you take calculated risks. You can then bet on the different characters of the product.

Among other things, you can propose a new design, a new packaging, new flavors, a new slogan. And of course, you need to invest in advertising to get the word out quickly and drive purchases.

The umbrella brand strategy

If you want to invest more and hit the customers and the market more, you can opt for the umbrella brand strategy. It’s about launching not one, but several products at a time. In this case, you have a better chance that customers will be interested in at least one of the new products offered.

In this way, you are already surveying possible consumer needs and preferences. In addition, you can detect the marketing strategies that work for them. Is it the product itself? Advertising? The logo or rather the slogan? You can then refer to these details to establish your future marketing strategies.

Bonds branding

Another strategy you can apply to gain visibility for your brand is that of the endorsement brand. It is a matter of putting it under another parent brand. In this way, it benefits from the notoriety of the latter while also having its own image and marketing strategy.

Brand strategy by range

If you really want to invest in promoting your brand, go for range branding. This time, too, you’ll be offering more than just a product. It is a whole range that you will launch or relaunch by gathering products having the same field of competence.

This branding strategy is an effective way to impose a new positioning of your brand on the market. In the same way, it will target many more customers in order to keep them loyal.


Updated 11 March 2024