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Master’s degree in digital communication, new communication professions

Communication has become an indispensable driving force in the world of business. A company’s reputation, its employees and its internal and external communications depend entirely on its communication campaign. Now that it is associated with digital tools such as social networks, it requires an even more precise strategy. This requires skills and higher education. We’re…

What is a master’s degree in digital communication?

The master’s in digital communication is a course that oscillates between communication and digital. It requires knowledge of digital, advertising, marketing and communication. This type of course enables students to learn more about the world of the web and design. Communication, marketing and design are the skills acquired by following this course.

A master’s degree in digital communication is one of the top-level courses available at a university or specialist school. Students can only enter this course once they have obtained a bachelor’s degree. The master’s degree in digital communication is divided into two parts. The first is the master 1. You can take this after completing 4th year studies.

The master’s in digital communication focuses on specialisation. It includes targeted courses to help students prepare for the job market . In 5th year, you will be awarded the RNCP level 7 diploma. Sup de Pub delivers a state-approved diploma.

Why do a master’s in digital communication?

Choosing a master’s degree in digital communication means studying for the future. It opens the door to promising careers in the age of technology. The course content encourages you to become versatile. It’s a way of preparing for your future career.

By studying for a master’s degree in digital communication, you’ll be able to enter a dynamic and constantly evolving world. In this field, there’s no room for monotony and you have to keep up with the times.

Thanks to the skills and knowledge acquired on this course, you can set your sights high. You’ll have the opportunity to work in management and other high-level positions. Whether it’s a sandwich course or continuing education, having a master’s degree can help you throughout your career.

Communication jobs are essential in any business, large or small. Digital communication is even more so. It helps to build a positive image with target audiences and improve an organisation’s e-reputation.

How do I get into a master’s degree in digital communications?

Digital communication is becoming an increasingly vital part of any communication strategy. If you want to work in this field, you need to start by taking the first steps towards a master’s degree in digital communication. However, before turning to a master’s degree in communication, make sure you have some experience of a bachelor’s degree in communication, marketing or the web.

To do this, you must first have a baccalauréat. You then follow a continuing education programme to reach a level of bac+3 to obtain a licence. This gives you access to the next level. This is the master’s degree in digital communication. This will give you a 5-year degree.

The course is divided into four semesters, i.e. two consecutive years. You are admitted by submitting an application. You then go through a selection process, a competitive examination and an interview.

What are the career prospects after a master’s degree in digital communication?

These days, the world revolves around digital technology. There are many jobs in this field. After a Master’s degree, many doors are open to students. You can choose to work or continue your studies. These are two opposing choices, but both can be beneficial. The programme offers the following career opportunities :

  • community manager ;
  • traffic manager ;
  • web project manager ;
  • artistic director ;
  • media planner ;
  • consultant ;
  • digital communications manager ;
  • web manager ;
  • digital manager ;
  • social media manager ;
  • web communications manager.

As a graduate, you are entitled to work for a company in any sector of activity. You can apply to a communications, press and media agency. You can also work on your own or as a freelancer. You will be able to serve several clients at the same time.

What are the digital communication Masters at Sup de Pub?

Sup de Pub is a renowned advertising school. We offer work-study and continuing education programmes. Our campuses are in Paris, Bordeaux, Lyon, London, New York and San Francisco.

Our ultimate aim is to provide our students with training tailored to the current job market. The Master 1, or 4th year, is open to holders of a bac+3 specialising in communication, marketing or advertising. However, the professional licence must be certified by the State.

Before admission, we pre-screen applications to determine whether they are suitable. These include:

  • a full CV: this is used to justify the student’s career path and identify their skills;
  • the covering letter: this sets out the future student’s commitment to the school.

Students also sit an entrance exam with several tests. To be admitted, students must obtain an average of at least 10/20. Applicants receive the results of the competitive entrance exam after 15 days. Admission depends on marks, the interview and the availability of places.

After admission, the 5th year is open to students with a Master 1. The minimum average accepted is also 10/20.