How to learn digital communication ?

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Digital communication is a particular way of using social media, applications and digital marketing to communicate. It helps companies achieve their goal. Digital communication allows you to face the competition by bringing a product or a service a visibility on the market. Many students are turning to this field, as digital talent is prioritized by recruiters. But how to learn digital communication?

why do students want to learn digital communication ?

Digital communication is one of the most in-demand fields in the job market. This is a rapidly growing field with many career opportunities. But why did students take this route?

It is to allow them to have a more interesting and rewarding job. They can join companies that will help them develop their personality and their career. Digital communication is also an effective means of communication. It allows us to understand the needs of our customers and to meet their expectations. In addition, it is also important to avoid mistakes in digital communication. Indeed, this can cause significant damage to the desired results.

Digital communication is rarely learned on the job. This is why the majority of students want to study digital communication techniques.

Students who are passionate about communication also want to know the digital communication techniques that are used to promote a product or service on the internet. They also want to learn how to create advertising campaigns, websites and social media accounts.

what is digital communication?

Digital communication consists in using tools such as social networks, applications and digital marketing to communicate with a target audience. These are the social media that allow you to send text messages, photos, videos and much more. The main objective of digital communication is to give visibility to the company. It also allows for effective interaction with customers who are currently connected. It allows for real-time interaction and thus enables imminent results.

how to learn digital communication in college?

University is a good place to learn digital communication. You can take communication, marketing or computer courses that will help you understand how to use the equipment and tools you need to communicate via the Internet. But in college, students will mostly learn the basics of the subject. That is to say that the studies in digital communication will not be in-depth and specialized as in a communication school.

how to learn digital communication in communication school?

The school of communication is the one that offers the most specialized training in the field of digital communication. The student learns all aspects of digital communication and the tools to use.

The courses offered by Sup de pub are varied. The courses offered range from bachelor’s degree to bachelor’s degree + 5 years. Students begin learning about digital communication in SP2. It also delivers diplomas recognized by the State, RNCP level 7 title, equivalent to a baccalaureate + 5 years.

Is it possible to learn digital communication in a sandwich course?

The work-study program provides an opportunity to study for those who cannot afford to attend a full-time school program. You can alternate training with paid work to finance your daily life. During your training, you will learn to use the tools and techniques of digital communication.

At sup de pub, you can take sandwich courses from the4th and5th year of study. For the 4th years, the first semester will be done in alternation. The student will alternate classes and internships over 1 week. However, during the second semester, the student must be in the company. As for the 5th years, they will have to be full-time in the company, but attend 1 training course every two weeks.

What training allows you to learn digital communication at Sup de Pub?

Sup de Pub offers training in digital communication from the2nd year. Indeed, the School of Communication offers:

  • a Bac+2 to reinforce the bases acquired in the first year. So students are starting to learn about digital communication;
  • a Bac+3 to specialize in digital communication. Students will be able to master the specificities of the web in order to draw up an efficient digital communication strategy;
  • A Bac+4/5 allows you to reinforce your specialization and to integrate into companies.

The School of Communication also offers the possibility of taking part in work-study programs. This is possible from grades4 and5.


Updated 11 March 2024