This year is particularly productive for the SP4 Art Direction. Following the two print and digital design workshops, it was time for their audiovisual seminar!
A topical issue
Initially, the professional interventions allowed the students to deepen their skills in filming and editing.
Then, the brief was launched: to produce a 30-second commercial by group to promote So Good.
So good ? It is a media of Ulule and So Press proposing in particular a quarterly magazine.
It advocates the commitment and curiosity to go further in the information. One of its main values is also to highlight initiatives that have a positive impact on society, the environment, etc. For more information: https: //www.sogoodstories.com/ @sogoodstories https://www.instagram.com/sogoodstories/?hl=fr
À travers ces spots publicitaires, le message est identique « une information n’est pas utile si elle est incomplète ». Mais l’angle d’approche diffère, ce qui fait la richesse des propositions.