So Good Magazine / SP4 Commercials Art Direction

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This year is particularly productive for the SP4 Art Direction. Following the two print and digital design workshops, it was time for their audiovisual seminar!

A topical issue

Initially, the professional interventions allowed the students to deepen their skills in filming and editing.

Then, the brief was launched: to produce a 30-second commercial by group to promote So Good.

So good ? It is a media of Ulule and So Press proposing in particular a quarterly magazine.

It advocates the commitment and curiosity to go further in the information. One of its main values is also to highlight initiatives that have a positive impact on society, the environment, etc. For more information: https: //www.sogoodstories.com/ @sogoodstories https://www.instagram.com/sogoodstories/?hl=fr

Different approaches


Through these commercials, the message is the same: “information is not useful if it is incomplete”. But the angle of approach differs, which makes the proposals rich.

Updated 6 May 2022