Discover our best of this month’s campaigns. April 1 is a great opportunity for brands to get creative and speak to their community. Deezer, Danette, Lidl or Burger King, discover our selection of the best April fools.
We start with Deezer, the music streaming application, which has announced that it is changing its name to Onzer. After all, they are right, the time change has just happened!
Danette also played the game of April 1st with an announcement that will make many people drool! Indeed, the brand has unveiled a new chocolate dessert, accompanied by slices of bread to dip. A bit like the Kiri brand did. We almost wish it was a joke!
It’s undeniably one of the craziest announcements! Lidl has set the bar very high this year by making official a partnership with Auto Moto and its new SUV with the brand’s colors. Well then, you can’t expect to go unnoticed with such a model…
Moreover, it is not only in France that Lidl decided to have fun, indeed, the British branch also took the opportunity to unveil its new perfume, “Eau de Dough”, or “Eau de pâtisserie”. Hmm you smell like a hot croissant you know?
For its part, Honda has unveiled its new special feature for invitingyour four-legged friend to be your co-pilot. A safety harness replaces the belt and the chair has a kibble dispenser and water bowl. And why not?
As for the sandwich chain, Subway, it arrived with a scent diffuser specializing in the smell of toast. Perfect for keeping a breakfast atmosphere at home?
The brand of gaming peripherals Razer has also taken center stage with the announcement of a suit featuring the codes of the manufacturer’s products.
Bien entendu la marque LEGO n’a pas manqué l’opportunité de se faire remarquer ! Cette dernière a diffusé un spot sur ses réseaux mettant en avant le compagnon idéal : un modèle de LEGO géant !
Netflix was also on board, with a series of posters that hijack the streaming platform’s most famous series . They include Emily in Paris, Peaky Blinders, Squid Game, La Casa de Papel and Bridgerton.
For many, finding time to cook can be a challenge. Fortunately, Domino’s seems to have found the solution with its new keyboard specially designed to order a pizza with a simple touch.
Après s’être fait connaître grâce à son efficacité pendant la campagne vaccinale, Vite Ma Dose revient sur le devant de la scène avec un nouveau site, intitulé ViteMonCrush.fr.
Burger King never misses an opportunity to speak out and this April 1st is no exception! Indeed, the fast food chain unveiled the FlexiWhopper, a burger that overlays a beef steak with a veggie steak…
In the same genre, Campo Viejo presented us with the Campo Viejo Rioja y Juntos, the first bottle of wine that contains both white and red wine. Perfect for those who are always on the fence!
And to conclude the chapter of funny flavor mixes, Hellmann’s lifted the veil on a mayonnaise, mixed with peanut butter. That is simply a big no.
Otherwise, in the category of dubious campaigns, there is also Kotex which launches the first chocolate sanitary napkins. The brand announces that it wants to “destigmatize the mentruatuions during which women would be more emotional and crazy about chocolate“. We will let you make your own opinion on the subject…