Since 2021, the ready-to-wear brand Camaieu has been making a new look in its communication.
Camaieu’s new identity
With the Buzzman agency, Camaieu has proposed a poster campaign in 2021 in a “girl power” atmosphere, very trendy at the moment. The posters are daring since none of the models are wearing Camaieu clothes. Here, women exist by their presence and their power.
Camaieu fights against domestic violence
In 2022, Camaieu continues its momentum with its new multi-channel campaign. In order to sensitize its Internet users against domestic violence, the brand hijacks its website.
Indeed, Camaieu has added product sheets with photos of women, victims of domestic violence. Instead of the price, we find the number “3919”.
Through this campaign, the company has a double objective. Firstly, highlight the 3919 helpline, a lever that is sometimes misunderstood by victims. But also to support the victims by showing that they are not alone in their fight.
In addition to being posted on its website, the 3919 number is printed on every receipt. The fitting rooms are dressed with messages of support with, once again, the number highlighted.
In addition, a t-shirt was created with the profits going to the National Federation of Women’s Solidarity. This t-shirt is worn by the store assistants and is on sale for 9,99€.
Camaieu at Galeries Lafayette
You can now buy Camaïeu at Galeries Lafayette in Niort, Rouen and Chalon-sur-Saône since March 5th 2021! With this new identity, the brand also offers an image and style coaching service in these corners. In addition to offering spring-summer pieces with more sustainable materials, such as organic cotton, recycled polyester or responsible viscose.
Like a phoenix, the ready-to-wear brand Camaieu has risen from the ashes with an impactful multi-channel campaign and environmentally responsible ideas for its new collections. A perfect mix to seduce a demanding clientele.Updated 26 April 2022