Présentation

 

Since its beginning, Sup de Pub has had an international orientation thanks to a network of foreign academic partners but also because of the  INSEEC Group’s efforts at setting up its own campuses  abroad.

 

Contact :
Nathalie CHAU, Coordinatrice Erasmus+ de Sup de Pub
01 56 07 09 52
echanges.supdepub.paris@inseec.com

International Vision :

 

The international dimension has always been a priority of the INSEEC Group. SUP de Pub has actively participated in this movement by opening programs abroad and developing a unique offering of Anglophone programs in Paris especially in very specific areas such as Digital Marketing, Design Thinking and Brand Strategy.

Emphasis is placed on international recruitment and more than 18 nationalities are represented in the international programs of SUP de PUB.

The choice of international partners that collaborate with SUP de PUB in a bilateral framework, aims in particular at enhancing the school‘s attractiveness and at fostering students’ mobility throughout  Europe and the rest of the world. Academic excellence as well as the specificity of programs available are among the top criteria when developing these partnerships.

Attention is also paid to pedagogical innovation, notably with regards to the possibility of  developing courses online with foreign university partners which effectively opens up international programs to a far larger student audience.   SUP de PUB today, publishes a number of e-learning programs.

SUP de PUB is well positioned as a European school, due to its geographic location and its commitment in the framework of the Bologne agreements.  Within this EU Erasmus framework, the school hopes to :

  • encourage mobility among students, teachers and administrative staff throughout the main European countries. We also opened our own school premises in London, and offer a specialized program in Berlin. Moreover, the school boasts 30 academic exchange partnerships in and outside Europe.
  • Strengthen our partnership network in Asia, Latin America and Africa.

Indeed digital professions and the NICT (New Information and Communication Technologies) are developing very quickly in the large emerging countries which are increasingly becoming industrialized and connected.

  • Regarding the USA and Canada : continued collaboration with several universities providing multi-disciplinary programs. Development of dual degrees with a few strategic partnerships and the opening of teaching facilities in San Francisco.

Organization and implementation of projects in the framework of European cooperation :

 

Europe is the main destination of SUP de PUB students benefiting from our bilateral exchange agreements. European students are the most numerous to enroll in our programs followed by Africa, Asia and the Middle East.

We have set up a very proactive policy within the school by increasing the number of full- English programs which attracts a greater number of foreign students  interested in SUP de PUB. These programs are elaborated in cooperation with other institutions, schools and European universities. Generally our partners in Europe are members of EDCOM, which represents some 40 European universities specializing in the various communication and media professions.

These bilateral partnerships also allow us to participate in two European Master Classes organized by EDCOM. The first is intended for teachers, by promoting academic relations and the sharing of experience; the second is for students from the different EDCOM schools and involves an annual competition on a communication issue. These Master classes are a good way to forge closer links and are very beneficial to all the participants concerned.

Raising the qualification levels :

 

We want to increase the number of Anglophone programs and dual degrees with universities and European institutions. Our international recruitment, which has shown strong growth over the last three years, in and outside Europe, validates our strategy regarding the development of specific programs involving new technologies.

Improving the quality and relevance of higher education

 

Access to the professional market and the very good results obtained with regards to work placement are, for SUP de PUB, indicators of quality and performance. For all those concerned, the Erasmus program encourages the development of innovative curricula with an international dimension, which includes mandatory internships abroad at both Bachelor or Master level. Such international experience is essential for gaining knowledge and skills in the global NICT sector.

Upgrading the quality thanks to mobility and transnational cooperation.

 

The Erasmus programme should accentuate the incoming and outgoing mobility of students and others, in particular to third countries. This mobility serves the quality of education, including the development of transversal skills (cross-cultural, languages, innovation) essential to Europe’s competitiveness.

The experience already gained through cooperation and networks encouraging mobility in Europe may be extended particularly to Asia under bilateral agreements.

This opening to the global environment, supported by Erasmus, will permit  SUP de PUB to attract even more international students into  its training programmes, and thus contribute to the visibility and overall appeal  of Europe in the context of higher education.

Bringing closer together higher education, research and the corporate world,  to foster excellence and regional development.

 

The Erasmus programme will facilitate student access to  international companies (via the possibility of training, and notably research missions.   The creation of a business incubator fosters support for student projects in partnerships with major companies. These structural elements strengthen the position of SUP de PUB at  the heart of the world’s  third leading city with regards to the communication industry. The number of alumni working for,  or managing major  businesses in this sector makes  us one of the leading players in  the transmission of communication skills.

Improveing governance and funding

 

As a wholly private concern, SUP de PUB benefits from no government grants and is funded 100 percent by tuition fees, by some companies  that participate in the development of programs and to a very  small extent by patronage. We maintain strict management control in order to optimize these resources.

Ce projet a été financé avec le soutien de la Commission européenne. Cette publication (communication) n’engage que son auteur et la Commission européenne n’est pas responsable de l’usage qui pourrait être fait des informations qui y sont contenues.