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The best of April 2022 communication campaigns

Discover our best of this month’s campaigns. 1 April is a great time for brands to get creative and speak out to their communities. Deezer, Danette, Lidl or Burger King, discover our selection of the best April fools.

We start with Deezer, the music streaming application, which has announced that it is changing its name to Onzer. After all, they’re quite right – the time change has just happened!



Danette has also joined in the April 1st fun with an announcement that will have many mouths watering! The brand has unveiled a new chocolate dessert, accompanied by slices of bread for dipping. A bit like the Kiri brand. We almost wish it was a joke!

It’s undoubtedly one of the craziest announcements ever! Lidl has set the bar very high this year by announcing a partnership with Auto Moto and its new SUV in the brand’s colours. Well, you can’t expect to go unnoticed with a model like that…







And it’s not just in France that Lidl has decided to have a laugh – the UK branch has also taken the opportunity to unveil its new fragrance, ‘Eau de Dough’. Hmm, you smell like a hot croissant, don’t you?



For its part, Honda has unveiled its new special device for invitingyour four-legged friend to be your co-pilot. A safety harness replaces the seatbelt and the seat incorporates a kibble dispenser and water bowl. And why not?

Subway, the sandwich chain, has come up with a scent diffuser specialising in the smell of toast. Perfect for keeping the breakfast atmosphere at home?



The Razer brand of gaming peripherals has also taken centre stage with the announcement of a suit based on the manufacturer’s product codes.

Naturally, the LEGO brand didn’t miss the opportunity to get noticed! The brand broadcast a spot on its networks featuring the ideal companion: a giant LEGO model !



Netflix also got in on the act, with a series of posters based on some of the streaming platform’s best-known series. These include Emily in Paris, Peaky Blinders, Squid Game, La Casa de Papel and Bridgerton.






For many people, finding the time to cook can be a tricky business. Fortunately, Domino’s seems to have found the solution with its new keyboard, specially designed for ordering a pizza at the touch of a button.


After making a name for itself thanks to its effectiveness during the vaccination campaign, Vite Ma Dose is back in the spotlight with a new website, ViteMonCrush.fr.

Burger King never misses an opportunity to speak out, and this 1st April was no exception! The fast-food chain has unveiled the FlexiWhopper, a burger that layers a beef steak with a veggie steak…





In the same vein, Campo Viejo has presented us with Campo Viejo Rioja y Juntos, the first bottle of wine to contain both white and red wine. Perfect for the eternally indecisive!



And to conclude the chapter on funny flavour combinations, Hellmann’s has unveiled a mayonnaise mixed with peanut butter. It’s simply a big no-no.

Elsewhere in the category of dubious campaigns is Kotex, which is launching the first chocolate sanitary towels. The brand says it wants to “destigmatise menstruation as a time when women are more emotional and chocolate-crazy“. We’ll let you make up your own mind on the subject…