Master of Sciences in Social Media
Companies are increasingly using social networks to convert prospects into customers and build loyalty.
The sector in a few figures
The Social Media world
9.3 bn
turnover in France
27
years old average age in this sector
2 259
per month of average salary
+13%
growth in this sector
A booming market
The social networking sector is developing rapidly, driven by the growing number of online users and the increasing importance of social platforms in companies’ marketing strategies.
towards professional excellence
Key skills in this specialisation
- Studying customer needs and drawing up specifications.
- In-depth knowledge of social networks and their algorithms.
- Use of social platforms for commercial and communication strategies.
- Creation of high-impact content (posts, short videos, lives, etc.).
- Setting up and managing editorial calendars.
- Competitive intelligence and e-reputation management.
- Drawing up graphic charters and defining brand identities.
- Performance analysis and campaign optimisation based on KPIs.
More info
The programmes
Discover the Social Media courses at Sup de Pub
Master of Science in Digital Strategy and Social Media
Objective employment
Our partner companies
Take advantage of our network of partner companies, in France and abroad, to quickly secure an internship, work-study contract or even a permanent contract in social media.
Flashback
Discover the careers
of our former students
They learned at Sup de Pub and now shape the image of the most inspiring brands.
It's not so much skills that we're looking for, but curiosity, open-mindedness and a real personality.
go further
events
Attend our open days, information meetings and webinars! Find out about all our on-campus and distance learning events.
all you need to know
Social media: all our online resources
Want to find out more about the world of social media? Discover this fast-growing sector, essential to the development of any business.
25/04/2025
Sup de Pub in the Finals of L’Oréal Brandstorm 2025
Sup de Pub offers its students a real gateway to the professional world. By reaching the final of the international L'Oréal Brandstorm 2025 competition, two teams impressed industry experts with their innovative ideas. A fine demonstration of talent, creativity and professionalism made in Sup de Pub.
10/04/2025
Sup de Pub wins several awards at the Grand Prix des Écoles de Communication!
At the Grand Prix INfluencia des Écoles des Métiers de la Communication, Sup de Pub was rewarded for the quality and innovation of its teaching programmes. The school, which is committed to excellence and adaptability to the new challenges facing the sector, stood out for a number of outstanding initiatives.
17/03/2025
Sup de Pub takes 2nd place in the ranking of communication schools!
Sup de Pub confirms its excellence in the 2025 ranking of the best communication schools in France!
23/01/2025
The Brand Immersion
Sup de Pub students at the heart of the event! A must-attend event for future communicators.
02/01/2025
“Home of Explorers”: Sup de Pub new tagline
Sup de Pub will soon be 40 years old. 40 years of history, creation, passion and innovation. 40 years of expertise and openness to the world. 40 years is both a renewal and a rebirth. It's also the moment to unveil a new milestone in the school's history with our new signature "Home of Explorers".
24/12/2024
The Pub Night
Every year since 2016, Sup de Pub Bordeaux has invited its students, alumni, speakers and their friends and family to take part in an advertising saga evening, to share a unique moment around a defined theme.
17/12/2024
What qualities are needed to work in communication?
In a world where the exchange of information is essential and omnipresent, the communications sector plays a central role.
11/11/2024
What employers have to say about recruiting students
We're delighted to be able to see from the feedback we've received from companies just how closely our offering can match the constantly changing and innovative demands of the market. And we'll always have to be on the move with these trends and developments, keeping a constant watch.
26/07/2024
GP Explorer: the 100% youtubers and streamers car race
It all officially began on 5 April 2021 when Squeezie (the leading French-language digital creator on YouTube with over 17.4 million subscribers) announced live on Twitch the creation of the "Grand Prix Explorer", the first motor racing competition to bring together content creators from YouTube, Twitch and Instagram.
Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.
