Master of Science in Brand Content
Creating strong brands through engaging stories and innovative content strategies.
The field of Brand Content
What is Brand Content?
Brand content refers to all the content produced by a company to promote its world, values and personality, without resorting to direct advertising. It can take the form of videos, podcasts, articles, mini-series, social posts or immersive experiences.
Unlike traditional advertising, brand content aims to attract, inspire and build loyalty by creating a lasting relationship of trust and emotion with the audience.
Why specialise in Brand Content?
In a world saturated with information, the brands that perform best are those that know how to tell stories. Brand content is now at the heart of corporate marketing strategies, combining storytelling, multimedia creation and digital performance.
By choosing this specialism, you’ll be able to design high value-added content that creates emotion, builds audience loyalty and boosts brand awareness.
Key facts about the sector
The world of Brand Content
+32%
Growth in budgets allocated to Brand Content between 2022 and 2024
Content Marketing Institute, 2024
70%
Companies that consider Brand Content essential to their marketing strategy
HubSpot State of Marketing Report, 2023
2.7k to 3.2k
Average gross monthly salary for a junior Content Manager
Apec / Welcome to the Jungle, 2024
a sector for the future
Brand content is gaining ground all the time. In the age of social networks, short formats and influencer marketing, brands need talent capable of creating links, emotions and value through their content. With the rise of immersive formats (vertical video, interactive storytelling, podcasts, augmented reality), opportunities are exploding for creative, strategic and hybrid profiles.
Advertising raises brand awareness. Content makes a brand loved.
Andrew Davis
What are the career opportunities in Brand Content?
This field trains content marketing professionals for stimulating careers in agencies and advertisers in sectors as varied as luxury goods, technology, consumer goods, tourism, the media, etc.
Freelance activity is widely represented in the Brand Content sector
Brand Content Manager
Content Strategist
Editorial manager
Copywriter
Designer-Editor
Social Media Manager
Digital content project manager
Storyteller
UX Writer
Ghostwriter
towards professional excellence
The skills expected
of a Brand Content specialist
- Designing content strategies in line with the brand’s DNA
- Produce original content (video, audio, print, digital) tailored to target audiences
- Mastering distribution platforms (social networks, blogs, newsletters, podcasts, etc.)
- Measuring the impact and ROI of Brand Content campaigns
- Work in collaboration with the marketing, creative and sales teams
More info
The programmes
Sup de Pub
Find out now about the course that’s right for you!
Master of Science in Art Direction and Graphic Design
Master of Science in Audiovisual Creation and Production
Sup de Pub, a school apart in Brand Content
Sup de Pub is the only communications school to offer a state-recognised diploma specifically dedicated to brand content.
RNCP Level 7 Content Manager
Objective employment
Companies that recruit our Brand Content students
Thanks to our network, you can quickly find an internship, a work-study contract or even your first job, and join the brands that inspire you.
THEY SAY IT BEST
Testimonials from professionals
who have placed their trust in our students
The creativity, expertise and passion of Sup de Pub students contribute to our collective success and make it easier for them to adapt to our organizations and needs. This offers them promising career prospects, employability and professional fulfillment.
Frequently asked questions
Special Brand Content FAQs
The Master of Science in Content Strategy and Brand Culture is a high-level speciality offered by Sup de Pub, designed to train future experts in the Brand Content sector. This programme combines theory and practice to develop essential skills in the production, management and distribution of content that will make a brand shine. Students learn how to implement an editorial strategy and put into practice a variety of experiential campaigns based on acquisition or loyalty issues. This MSc is for the intrepid and the imaginative, the curious minds who aren’t afraid to reinvent themselves and innovate. Through a variety of formats, learn how to create engaging content and make a brand shine…
Yes, the Master of Science Content Strategy and Brand Culture programme at Sup de Pub can be taken on a sandwich course. This format enables students to combine academic teaching with in-company experience, thereby promoting a gradual build-up of skills and better integration into the world of work. Thanks to the sandwich course, they develop a solid network and gain practical experience in their field, an essential asset for entering the job market after graduation.
Brand Content courses open the door to a wide range of careers. Career opportunities include :
- Responsible for content
- Brand content manager
- Head of influence
- Editorial Communications Manager
- Editorial content
- Storytelling, narration, scriptwriting
- Experience marketing
go further
Events
Take part in our open days, information meetings and webinars! Consult the list of events organised on our campuses or available online.
all you need to know
Brand Content: our online resources
Want to find out more about the world of Brand Content? Discover an immersive and rapidly evolving sector
25/04/2025
Sup de Pub in the Finals of L’Oréal Brandstorm 2025
Sup de Pub offers its students a real gateway to the professional world. By reaching the final of the international L'Oréal Brandstorm 2025 competition, two teams impressed industry experts with their innovative ideas. A fine demonstration of talent, creativity and professionalism made in Sup de Pub.
10/04/2025
Sup de Pub wins several awards at the Grand Prix des Écoles de Communication!
At the Grand Prix INfluencia des Écoles des Métiers de la Communication, Sup de Pub was rewarded for the quality and innovation of its teaching programmes. The school, which is committed to excellence and adaptability to the new challenges facing the sector, stood out for a number of outstanding initiatives.
17/03/2025
Sup de Pub takes 2nd place in the ranking of communication schools!
Sup de Pub confirms its excellence in the 2025 ranking of the best communication schools in France!
23/01/2025
The Brand Immersion
Sup de Pub students at the heart of the event! A must-attend event for future communicators.
02/01/2025
“Home of Explorers”: Sup de Pub new tagline
Sup de Pub will soon be 40 years old. 40 years of history, creation, passion and innovation. 40 years of expertise and openness to the world. 40 years is both a renewal and a rebirth. It's also the moment to unveil a new milestone in the school's history with our new signature "Home of Explorers".
24/12/2024
The Pub Night
Every year since 2016, Sup de Pub Bordeaux has invited its students, alumni, speakers and their friends and family to take part in an advertising saga evening, to share a unique moment around a defined theme.
17/12/2024
What qualities are needed to work in communication?
In a world where the exchange of information is essential and omnipresent, the communications sector plays a central role.
11/11/2024
What employers have to say about recruiting students
We're delighted to be able to see from the feedback we've received from companies just how closely our offering can match the constantly changing and innovative demands of the market. And we'll always have to be on the move with these trends and developments, keeping a constant watch.
26/07/2024
GP Explorer: the 100% youtubers and streamers car race
It all officially began on 5 April 2021 when Squeezie (the leading French-language digital creator on YouTube with over 17.4 million subscribers) announced live on Twitch the creation of the "Grand Prix Explorer", the first motor racing competition to bring together content creators from YouTube, Twitch and Instagram.
Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.
