Home » Sup de Pub Masters of Science » Master of Science in Brand Strategy

Master of Science in Brand Strategy

The field of communication strategy

What is brand strategy?

Brand strategy is a key area of marketing and communication. It involves defining the identity, positioning, messages, channels and actions that will enable a brand to stand out in its market over the long term.

It includes :

  • Communications planning (brand plan, campaigns, media calendar)
  • The choice of strategic activations (events, digital, influence, partnerships, etc.)
  • Thebrand experience
  • Consistency between image, discourse, values and public perception

Why is Brand Strategy an essential skill?

In a world where brands are ubiquitous, only those with a clear vision, asserted values and consistent communication will succeed in emerging.

Brand strategy is therefore essential for :

  • strengthen brand credibility and preference
  • create differentiating ways of speaking
  • attract engaged communities
  • enhancing the employer’s image (employer brand)
  • deploy high-impact creative campaigns

It is at the heart of the work of communications agencies, but also of the marketing departments of large companies.

Key facts about the sector

The world of strategy

9/10

Forrester Research, 2023

+40%

LinkedIn Talent Insights, 2023

2.8k to 3.4k

Apec / Welcome to the Jungle, 2024

structural specialisation in communication

A brand is the intangible sum of a product’s attributes:
its name, packaging, price, history, reputation and the way it is promoted.

David Ogilvy

What career opportunities are there in communications strategy?

Brand Strategist

Strategic planner

Communications Project Manager

Communication officer

360° Communications Manager

Brand Strategy Director

Branding consultant

Brand Experience Manager

The skills expected
for a communication strategist

  • Analysing a market, an audience and a brand
  • Building a brand platform
  • Defining a 360° communications strategy
  • Managing a communication plan: messages, channels, budget, planning
  • Create innovative and engaging activations (campaigns, collaborations, social media, etc.)
  • Measuring results, adjusting and optimising strategy
  • Work in synergy with the creative, media, marketing and management teams

More info

The programmes
Sup de Pub

Sorry, no content found.

Sup de Pub, a pioneering school of brand strategy

Sup de Pub was one of the first schools to offer a specialisation in strategic planning, and our courses are recognised by the French government.

Level 7 RNCP qualification in Brand Communication Management

Objective employment

Companies that recruit our students

THEY SAY IT BEST

Testimonials from professionals
who have placed their trust in our students

The creativity, expertise and passion of Sup de Pub students contribute to our collective success and make it easier for them to adapt to our organizations and needs. This offers them promising career prospects, employability and professional fulfillment.

Adrien VerseauCommunication Manager

Frequently asked questions

Special Brand Strategy FAQs

Strategic Planning and Creative Strategy is a high-level speciality offered by Sup de Pub, designed to train future experts in communication strategy or strategic planning. This programme combines theory and practice to develop essential skills in communication culture, consumer behaviour and the management and distribution of content that will make a brand shine. Students learn how to implement an editorial strategy and put into practice a variety of experiential campaigns based on acquisition or loyalty issues. This MSc is for the intrepid and the imaginative, the curious minds who aren’t afraid to reinvent themselves and innovate. Through a variety of formats, learn how to create engaging content and make a brand shine…

Yes, the Strategic Planning and Creative Strategy programme at Sup de Pub can be taken on a sandwich course. This format enables students to combine academic teaching with in-company experience, thereby promoting a gradual build-up of skills and better integration into the world of work. Thanks to the work-study programme, students develop a solid network and gain practical experience in their field, an essential asset for entering the job market after graduation.

Brand Content courses open the door to a wide range of careers. Career opportunities include :

  • Communication and branding consultant
  • Strategic planner
  • Brand manager
  • Research Manager
  • Communications and marketing manager

  • Communication and media strategy project
  • Design thinking
  • Ecosystem and communication levers
  • Brand identity
  • Trend watch
  • Brand diversification
  • Consumer research

go further

Events

all you need to know

Strategy: our online resources

25/04/2025

Sup de Pub in the Finals of L’Oréal Brandstorm 2025

Sup de Pub offers its students a real gateway to the professional world. By reaching the final of the international L'Oréal Brandstorm 2025 competition, two teams impressed industry experts with their innovative ideas. A fine demonstration of talent, creativity and professionalism made in Sup de Pub.

10/04/2025

Sup de Pub wins several awards at the Grand Prix des Écoles de Communication!

At the Grand Prix INfluencia des Écoles des Métiers de la Communication, Sup de Pub was rewarded for the quality and innovation of its teaching programmes. The school, which is committed to excellence and adaptability to the new challenges facing the sector, stood out for a number of outstanding initiatives.

Le Figaro Etudiant 2025 Ranking

17/03/2025

Sup de Pub takes 2nd place in the ranking of communication schools!

Sup de Pub confirms its excellence in the 2025 ranking of the best communication schools in France!

23/01/2025

The Brand Immersion

Sup de Pub students at the heart of the event! A must-attend event for future communicators.

02/01/2025

“Home of Explorers”: Sup de Pub new tagline

Sup de Pub will soon be 40 years old. 40 years of history, creation, passion and innovation. 40 years of expertise and openness to the world. 40 years is both a renewal and a rebirth. It's also the moment to unveil a new milestone in the school's history with our new signature "Home of Explorers".

24/12/2024

The Pub Night

Every year since 2016, Sup de Pub Bordeaux has invited its students, alumni, speakers and their friends and family to take part in an advertising saga evening, to share a unique moment around a defined theme.

17/12/2024

What qualities are needed to work in communication?

In a world where the exchange of information is essential and omnipresent, the communications sector plays a central role.

11/11/2024

What employers have to say about recruiting students

We're delighted to be able to see from the feedback we've received from companies just how closely our offering can match the constantly changing and innovative demands of the market. And we'll always have to be on the move with these trends and developments, keeping a constant watch.

26/07/2024

GP Explorer: the 100% youtubers and streamers car race

It all officially began on 5 April 2021 when Squeezie (the leading French-language digital creator on YouTube with over 17.4 million subscribers) announced live on Twitch the creation of the "Grand Prix Explorer", the first motor racing competition to bring together content creators from YouTube, Twitch and Instagram.

Big ambitions raise big questions

This field is for validation purposes and should be left unchanged.