SP4 MARKETING, MEDIA MANAGEMENT & STRATEGY

Bac+4
Bac+3
Septembre, Avril
Alternance
Paris
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Presentation

Making the right media choice is a crucial element in the implementation of a communication plan. A good knowledge of the media, and in particular of new media and their uses, directly impacts the effectiveness of brand strategies and their audiences.

The courses

Enseignements principaux

Mastering media expertise
Media marketing, media planning, press/radio/web/cinema/TV/out-of-home advertising

Understand the specificities of digital media
Digital planning, programmatic RTB, AD-exchange & retargeting

Manage a media/brand project
Brand content, agency/advertiser relations, audience measurement

Objectifs, compétences et aptitudes

Develop a communication strategy through the media
Brands are competing hard to get their messages heard. It is therefore necessary to
be able to adapt and develop the strategy around new forms of communication extremely
television, radio, web and social media. Media marketing, audience measurement, the
media planning are some of the areas taught in this Bac+4 program, which will provide
specialized skills that are highly sought after in the market.

The field of media strategy is very promising in terms of jobs. The commercial functions in the
media, at the level of broadcasting or advertising management, are increasingly technical and require
experts in their field. This is what they will be when they graduate. Graduates of this training
Sup de Pub will therefore be recruited in the major advertising agencies, in media agencies, but also in advertising agencies.
advertising to implement media plans.

Plus pédagogiques et évaluation

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.

Competitions:

For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.


Big talk:

A flagship event at the end of the year, students present their arguments to a jury of professionals on a
and trends in the fields of communication and marketing and defend their point of view
view.

Want to know more about this program?

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Immersion

The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Prerequisites

To justify a validated Bac+3 (180 ECTS), a
level 6 certification or equivalent, submit a
creative portfolio and pass the admission tests.

certification

This program delivers in 5th year the RNCP certification “ Manager of communication and digital strategy ” of level 7 (RNCP code 31420 | diploma code 16X32014).

Tuition and Financing

  • Paris Campus:
    Initial training: 9 350€.
    Work experience : 9 650€.

Back to school and rhythms

Back to school in September
Courses: September to April in alternation
Full time company: April to September.


Back to school in April
Full time company: April to September.
Courses: September to April in alternation

Want to know more about this program?

A hand holding a pen

The jobs accessible after this training

  • Media Planner
  • Digital planner
  • Social media manager
  • Advertising Manager
  • Traffic manager

Preferred course of study:

Key figures

92%

Rate of professional integration

98%

Graduation rate

455

class hours

39

students per group maximum

Updated 26 April 2022