SP4 MARKETING, MEDIA MANAGEMENT & STRATEGY

Mastering media expertise
Media marketing, media planning, press/radio/web/cinema/TV/out-of-home advertising

Understand the specificities of digital media
Digital planning, programmatic RTB, AD-exchange & retargeting

Manage a media/brand project
Brand content, agency/advertiser relations, audience measurement

Develop a communication strategy through the media
Brands are competing hard to get their messages heard. It is therefore necessary to
be able to adapt and develop the strategy around new forms of communication extremely
television, radio, web and social media. Media marketing, audience measurement, the
media planning are some of the areas taught in this Bac+4 program, which will provide
specialized skills that are highly sought after in the market.

The field of media strategy is very promising in terms of jobs. The commercial functions in the
media, at the level of broadcasting or advertising management, are increasingly technical and require
experts in their field. This is what they will be when they graduate. Graduates of this training
Sup de Pub will therefore be recruited in the major advertising agencies, in media agencies, but also in advertising agencies.
advertising to implement media plans.

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Some time in the company is also required.

Competitions:

For two weeks, students have to work on a real case study presented by a major advertiser or agency, in order to respond to a specific strategic, marketing or creative issue.

Big talk:

A flagship event at the end of the year, students present their arguments to a jury of professionals on a
and trends in the fields of communication and marketing and defend their point of view
view.