MSc
MSc in Events in Cultural & Creative Industries & Brand Experience
Put culture at the heart of your communication strategy
1st year postgraduate, 3rd year undergraduate
Work-study
September
24 months
Lyon, Paris
This course is accessible to people with disabilities.
Reasons to do a MSc in Communication for
Cultural and Creative Industries
Culture is a sector with its own particular codes, which you will learn to decipher throughout Sup de Pub’s MSc Communication for Cultural and Creative Industries.
What are the training objectives?
To train professionals capable of developing marketing and communication strategies adapted to cultural products such as films, music and exhibitions. Students will learn how to promote these creations, taking into account their unique artistic aspects, in order to ensure effective dissemination and optimum appreciation of cultural works.
What are the key skills developed during this training?
- Diagnose the brand and its communications
- Defining the brand and its communication strategy
- Implement the brand’s communication strategy
- Measuring and optimising the performance of the brand’s communication strategy
- Steering advertising and media strategy
Which campuses offer this course?
the courses
What are the courses on the MSc Communication for Cultural and Creative Industries?
Sup de Pub’s MSc Communication for Cultural and Creative Industries will enable you to familiarise yourself with the following themes:
- Marketing in the cultural and creative industries
- CCI communication strategy
- Content strategy and brand content
- Digital strategy and webmarketing
- Social media strategy
- RP
- Events and influence
- KPIs and performance
- Innovation and customer experience
- Rights and fundamentals of CSR
The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.
Create your start-up
Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create their own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the real deployment of their concept.
Competitions
These are the highlights of the training program, and provide an opportunity for students to put themselves into professional situations. Students work on a real customer brief presented by the agency and/or the Brand, to respond to an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to the skills of each student.
An in-company professionalization period is also required during the course.
Learning on the job
Professional experience
With the MSc Communication for Cultural and Creative Industries, develop your professional expertise in communication.
How does the work-study scheme work at MSc’s level?
On a MSc’s programme, the work-study schedule is, on average over the two years, one week of classes followed by two weeks in a work placement.
What work-study contracts are available?
There are two types of contract: an apprenticeship contract or a professional training contract.
How long does the work-study contract last?
The duration of the contract must be the same as the duration of the training programme the apprentice is undertaking to obtain their qualification.
Does the school help me find a work-study placement?
Yes, our teams offer: CV coaching, access to a network of over 10,000 companies, job vacancies and job fairs.
Companies that recruit our students
What career opportunities are there after this course?
The MSc Communication for Cultural and Creative Industries prepares students for stimulating careers with advertisers, institutions, cultural companies and cultural venues.
The professions
Cultural Communications Officer
Cultural mediator
Head of cultural affairs
Cultural Affairs Officer
Programming Manager
Head of sponsorship and partnerships
international
Can I study abroad?
The MSc Communication for Cultural and Creative Industries does not include study periods abroad. To gain international experience during the course, you have the option of doing work placements abroad (for initial training students).
admission process
How do I apply for this course?
A quick and easy online admissions process
Online application form
Invitation to the admission exams
Exams and interview with the jury
Results within 5 days
Online registration
Completion of 180 ECTS (Bachelor, Licence, BUT, level 6 degree or équivalent), in communications, marketing or advertising
Successful results
Completion of 240 ECTS (BBA, M1 degree or equivalent), in communications, marketing or advertising
Experience in a company in the marketing or communications sector is a prerequisite for entry in M2
Successful results
Certification
Which certification is issued
by the MSc Communication for Cultural and Creative Industries?
This program awards the State-recognized Level 7 RNCP certification “Manager de la Communication de Marque” (Brand Communication Manager).
RNCP Code 42485 | Diploma Code 16×32037
Registered by decision of the Director General of France Compétences on June 26, 2026, for a duration of 3 years.
Owned by Sup de Pub for all its campuses.
Certification skills block
1 – Strategic Brand Diagnosis: conducting a strategic audit of the brand and its communication ecosystem.
2 – Brand Communication Strategy: designing and defining the overarching brand communication strategy.
3 – Operational Deployment: developing the brand strategy into a comprehensive communication action plan.
4 – Performance Management: monitoring and evaluating communication performance to refine the brand strategy.
5 – Event Management and Brand Experience Orchestration (specialization block).
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS.
Fees and grants
What are the financing conditions?
Find out here about admission fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
| M1 (initial) | M2 (initial) | M1+2 (work-study) | M2 (work-study) | |
|---|---|---|---|---|
| Paris | €10,850 | €11,350 | €23,000 | €11,850 |
| Lyon | €10,650 | €11,150 | €22,500 | €11,650 |
- Student loan can be negotiated with one of our partner banks
- Payment schedules
- Discount for siblings enrolled in one of the group’s schools
- 100% tuition reimbursement for work-study students
go further
events
Meet us at our Open Days and ask our teams or our students any questions you may have.
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