What is a Communications Officer?
The Communications Officer is responsible for all aspects of a company’s communications. They are indispensable in any organisation, whatever its size. They are the orchestral conductors of all the communication operations needed to develop the brand image. They may work for an organisation, a company specialising in events, a service company or a product brand.
This is an important position, as it is responsible for several aspects. These include internal and external communications and online presence or digital marketing. They draw up and implement the communications strategy in line with the company’s objectives. To implement it, he or she manages and coordinates communication initiatives involving the company’s various divisions.
The aim of this communications expert is to convey a positive image of the brand to consumers. They are also responsible for highlighting the company’s events, activities, products and services. They carry out well-developed promotional or information campaigns to reach the company’s target audiences.
The Communications Officer is a multi-skilled agent who does a bit of everything. They are creative, curious and responsive. They master communication techniques and the necessary tools. They are at ease with graphic design software and digital tools.
To carry out their work successfully, they must have a basic knowledge of communications law. They must also speak a second language, essentially English.
What does a Communications Officer do?
The tasks of the Communications Officer vary according to the organisation that hires them and its size. In a small company, he or she is responsible for all forms of communication and acts across the board. In a large company, they are supported by other people. These include the internet communications manager and the digital communications manager.
Whether acting alone or in collaboration with other professions, it manages the following actions:
- analysing the company’s communication needs.
- market research and competitive intelligence.
- analysis of prospect behaviour to define an effective, targeted action plan.
- establishing a communication strategy to meet the objectives set.
- the design of numerous internal and external communication media.
- drafting press releases.
- Controlling and managing the content of the company’s website and other digital tools.
- directing and monitoring the company’s projects: events, graphics and advertising.
- setting up communication, promotional and launch campaigns.
- coordinating a team.
Why become a Communications Officer?
The job of Communications Officer is ideal for young people who are curious and creative. It’s an exciting and motivating job. That’s because of the diversity of its activities. What’s more, it’s useful in all sectors, giving you a wide choice of opportunities.
It’s also a job that leaves plenty of room for interpersonal skills. You’re in charge of a team. That gives you a certain amount of self-esteem. Your days are not limited to sitting behind a screen for hours on end. On the contrary, you have to travel a lot to meet partners, for example.
This is an easy sector to break into, because despite the high level of competition, there is also a high level of demand. It offers interesting career prospects. After a few years in this position, it’s possible to become a communications or marketing manager. You’ll have more responsibilities and a more comfortable salary.
How much does a Communications Officer earn?
Communications Officers earn little at the start of their career. However, this depends on the size of the company and its responsibilities. The gross salary for a beginner is between €1,650 and €2,000 per month.
After just 5 years, this rises to between €2,500 and €3,000 a month. In a large structure, it even reaches €4,500. The average annual salary is around €30,000.
What studies do I need to do to become a Communications Officer?
To be successful in this job, you need to have at least a bachelor’s degree (bac+3) in communications. However, to move up the career ladder quickly, it is preferable to have a bac+5. Sup de Pub is the ideal advertising school to study at. Our programmes train the best communications managers of tomorrow.
We have the following routes:
- SP3 Global Communication ;
- Communication & Audiovisual Production ;
- Communication & Graphic Design ;
- Brand advertising.
Our greatest strength is our ability to award a state diploma, the RNCP level 7 qualification.