What is an Acquisition Manager?
The Acquisition Manager implements a digital strategy to increase traffic to the company’s website. To this end, they lead and direct optimised campaigns on the web with the aim of increasing the site’s visibility. To achieve this, they use all the levers of acquisition and marketing.
Apart from generating traffic, his objective is to attract prospects to his employer’s site. They seek to generate leads or new customer accounts. Before drawing up an action plan, they carry out studies and analyses to determine the various optimisations required. These are then planned and implemented.
The Acquisition Manager ensures that each campaign runs smoothly and is of high quality. He analyses the performance of the actions carried out. He/she is responsible for ensuring that the objectives set are achieved.
To carry out his missions successfully, this digital marketing expert has a perfect command of online traffic acquisition channels. This includes SEO, SEA, affiliation and retargeting techniques. They are at ease with the web environment, because they know it inside out. They have good negotiating skills and good interpersonal skills.
What are the duties of an acquisition manager?
The tasks of the Acquisition Manager depend on the organisation that calls on them, but also on their size. However, all their responsibilities revolve around the web and digital. Their main duties include :
- defining the acquisition strategy best suited to the client;
- developing an audience loyalty strategy to retain existing customers;
- setting up optimised campaigns to boost site traffic;
- finding effective ways of attracting visitors to the site;
- optimising your company’s online visibility;
- A study of each project to determine the objectives, deadlines, performance requirements and budget;
- overall management of the project and the budget to avoid overruns;
- contracting and negotiating external partnerships where necessary;
- briefing and leading a team if working for a large retailer;
- analysing the performance of actions and reporting to management;
- technology watch to keep abreast of new developments in digital tools and optimisation;
- leading offline acquisition campaigns in certain cases;
- the choice of appropriate acquisition tools, digital instruments and performance measurement tools.
Why become an Acquisition Manager?
Becoming an Acquisition Manager means being completely immersed in the digital world. You’ll be working mainly on the web. So it’s the perfect job for someone with a passion for technology and the Internet. You work in a sector that is evolving and changing a lot. You have a good grasp of trends and the latest technological advances.
All in all, its missions remain captivating and dynamic. So you won’t get bored. What’s more, it’s a stable job with interesting prospects for development. With the influx of digitalisation, the demands and opportunities will increase still further. That’s good for your future career.
After a few years as an Acquisition Manager, you’ll have access to management positions. You could become Web Marketing Manager, e-Commerce Manager or even Digital Marketing Director. Your responsibilities will double and so will your salary.
How much does an acquisition manager earn?
The salary received by the Head of Acquisitions is generous at all levels. A beginner already earns 30,000 euros a year, or 2,500 euros gross per month. The annual salary of a senior manager rises to 45,000 euros, which is equivalent to more than 3,500 euros a month.
Senior acquisition managers can earn up to €70,000 a year, or around €6,000 a month. That’s an excellent standard of living.
What studies do I need to do to become an Acquisition Manager?
To be eligible for this position, it is advisable to have a 5-year degree in digital marketing. Our Sup de Pub advertising school recommends programmes tailored to this profession. They are available on a sandwich course basis and are open to all applicants, whether in France or abroad. We have :
- SP5 Digital Marketing, Innovation & Start-up Project;
- Luxury Brand Communication & Marketing ;
- Innovation & New Business Marketing specialisation;
- the Users & Data Marketing specialisation.
We award our students a state-recognised diploma. This is a level 7 RNCP qualification , the equivalent of a 5-year degree.