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In ten days, the SP1 and SP2 must join forces for a competition rich in creativity! In a mock project, students worked on a new product launch for the Samsung brand. A successful product launch Communicating on a product launch is not easy. Students must work on building product awareness, while making a place for…

In order to highlight the entire ecosystem that Ninkasi has built, the third year students will have to propose a strong concept to the famous restaurant brand! Ninkasi x Sup de Pub Ninkasi wants to take advantage of the brand’s 25th anniversary to raise its profile, particularly outside the Auvergne-Rhône-Alpes region. The objective here is…

By meeting professionals in their fields, Sup de Pub offers an immersive pedagogy through conferences and courses. Meet the SP4 Public Relations and Influence! The 4th years in Public Relations, Reputation and Influence attended an exclusive conference. As part of a course in influence marketing, given by Ms. Marine Perreira, Jhon Rachid came to meet…

Every year, the fourth year students of Sup de Pub participate in the Great Competition. A random team challenge where students must come up with a brand new communication strategy for a client. For 2022, the SP4 worked for the Etablissement Français du Sang. An organization that can never stop communicating, so great are its…

This year is particularly productive for the SP4 Art Direction. Following the two print and digital design workshops, it was time for their audiovisual seminar! A topical issue Initially, the professional interventions allowed the students to deepen their skills in filming and editing. Then, the brief was launched: to produce a 30-second commercial by group…

Today’s students will be the actors of tomorrow’s social and environmental challenges. It is therefore necessary to be aware of these high-stakes issues. Sup de Pub is associated with the SOS group, the first social enterprise in Europe, whose commitments concern many sectors: The birth of a project Thus, the PACT (Programme d’Action Citoyenne de…

At the heart of street basketball NBA Street is a video game for consoles and PC, whose last volume (No. 3) dates from 2005. 17 years later the students imagined the launch of volume 4, on mobile. To start, they immersed themselves in the world of streetball, namely iconic players and movies, street art, rap,…

Today, communication is at the heart of the transition and is thus called upon to play a new role: that of informing while educating, and developing invested and responsible behaviors. With dedicated programs, invested speakers and committed educational projects, Sup de Pub trains to more societal awareness, adaptability, inclusiveness, and adds an ethical mindset to…

GOST = GAME OF SUP DE TEAM, the great creative battle. In competition: only the 4th year Art Direction and Design-Editing. This year, it is the 5th edition with 21 teams in competition. The principle: a theme, briefs, a creative response through a Case Study. The Jury: the students themselves with a scoring grid and…

Discover our best of this month’s campaigns. Tropicana diversifies its offer, M&M’s offers us a colorful partnership with Adidas and Prime Video gives voice! Tropicana launches cereal to be consumed with its orange juice! I promise, it’s not an April Fool’s joke, even if the news seems completely crazy. The Tropicana brand has just launched…