SP5 RESPONSIBLE MARKETING & COMMUNICATION, CSR AND COMMITMENT

Bac+5
Bac+4
Septembre, Avril
Alternance
Paris, Bordeaux
Home » Programmes and Courses » SP5 RESPONSIBLE MARKETING & COMMUNICATION, CSR AND COMMITMENT

Presentation

This program is dedicated to the new forms of internal and external communication used by companies, public and private institutions, and local authorities that implement or promote active CSR and sustainable development policies.

The courses

ENSEINGNEMENTS PRINCIPAUX

  • Knowledge and understanding of sustainable development and CSR
  • Responsible internal communication
  • Building an eco-communication strategy
  • Media, social networks and sustainable development
  • Management of the communication of associations/NGOs
  • Impacts of the collaborative society

OBJECTIFS, COMPÉTENCES ET APTITUDES

Learn to communicate in an ethical and responsible manner

Society and consumers have high expectations in terms of ethics, exemplarity and
transparency on the part of companies and brands in strategy and communication. Regulations now require companies to communicate on their environmental and social performance and on their subcontracting practices.

Public tenders include CSR rating criteria. Integrating these issues into the communication professions is becoming a strong marker.

This program provides knowledge and understanding of the issues of sustainable development and responsibility
of companies and brands. Seminars led by professionals in responsible communication and CSR allow students to work at a high level on these issues and to become experts in communication and marketing with a strong societal dimension. Skills that are in high demand today.

PLUS PÉDAGOGIQUES ET ÉVALUATION

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the professional project presentation at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties
in order to carry out the SP5 thread project. You will have one year to acquire the knowledge of an entrepreneur.
e while at the same time setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be

supported by the OMNES Education incubator.

Want to know more about this program?

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

PROFESSIONALImmersion

In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Prerequisites

Open in priority to students of SP4 sustainable development and responsible communication strategy of Sup de Pub,

and more broadly to students with a background in

in strategy at Sup de Pub.

Admission is possible for students
with a similar education (240 credits) in strategy.

certification

The RNCP certification “Manager of communication and marketing” level 7 recognized by the State (RNCP code 34492 | diploma code 16X32020).

Tuition and Financing

  • Paris Campus:
    Initial training : 9850€.
    Work experience : 10200€.
  • Bordeaux Campus:
    Initial training : 9800€.
    Work experience : 10100€.

Back to school and rhythms

Back to school in September
Courses: October to October

Rhythm: alternating
8 weeks of seminars during the year + 24 days of
courses spread throughout the year

Defense: September

Start date in April – Paris only

Full time company: April to October

Courses: October to April in alternation


Want to know more about this program?

Key figures

90%

Rate of professional integration

98%

Graduation rate

455

class hours

39

students per group maximum

Updated 26 April 2022