Programme - Sup de pub
Septembre, Avril
Home » Programmes and Courses » SP5 MARKETING & EVENT COMMUNICATION of sport


With the development of the sports economy and its entire ecosystem, this sector is recruiting seasoned professionals able to develop specialized expertise in marketing and communication.

The courses

Main teachings

  • Sport business: market and main actors of the ecosystem
  • Club pro: branding and strategic asset management
  • Marketing and communication of major sports brands
  • Sports events
  • Partnership strategies and sponsorship activation

Objectives, skills and abilities

Explore all aspects of sport business management

This program is a complete curriculum that allows future professionals to develop their expertise.
Our students acquire the skills required to develop and deploy marketing and communication campaigns in this particular sector: national and international federations, equipment manufacturers, sports committees, sports competitions and e-sports.

The training integrates the techniques and digital levers essential in this industry, in addition to all the elements of language and codes of the sport business to adapt the communication campaigns and
the event approach to the specificities of sport.

The students of this program also participate in a major e-gaming competition: the e-sport advertising league, in partnership with the largest agencies in the sector.


Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the professional project presentation at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.

Want to know more about this program?

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.


Open in priority to students of SP4 Digital Marketing & Social Networks of Sup de Pub, and more broadly to students from a digital curriculum of Sup de Pub.

Admission is possible for students with a similar education in digital technology (240 validated credits).


This program delivers the RNCP certification “Manager of communication and marketing” level 7 recognized by the State (RNCP code 31420 | diploma code 16X32014).

Tuition and Financing

  • Paris Campus:
    Initial training : 9 850€.
    Work experience: 10 200€.

Back to school and rhythms

Back to school in September
Courses: October to October

Rhythm: alternating
8 weeks of seminars during the year + 24 days of
courses spread throughout the year

Defense: September

Back to school in April

Full time company: April to October

Courses: October to April in alternation

Want to know more about this program?

The jobs accessible after this training

  • Sponsorship and partnership manager
  • Business developer
  • Fan Experience Manager
  • Marketing / merchandising manager

Which 4th year to choose?



Professional integration rate


Graduation rate


class hours


students per group maximum

Updated 17 May 2023