SP5 MARKETING & EVENT COMMUNICATION of sport

• Sport business: market and main actors of the ecosystem
• Club pro: branding and strategic asset management
• Marketing and communication of major sports brands
• Sports events
• Partnership strategies and sponsorship activation

Explore all aspects of sport business management

This program is a complete curriculum that allows future professionals to develop their expertise.
Our students acquire the skills required to develop and deploy marketing and communication campaigns in this particular sector: national and international federations, equipment manufacturers, sports committees, sports competitions and e-sports.

The training integrates the techniques and digital levers essential in this industry, in addition to all the elements of language and codes of the sport business to adapt the communication campaigns and
the event approach to the specificities of sport.

The students of this program also participate in a major e-gaming competition: the e-sport advertising league, in partnership with the largest agencies in the sector.

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the professional project presentation at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.