SP5 MARKETING & COMMUNICATION OF CREATIVE AND CULTURAL INDUSTRIES

Bac+5
Bac+4
Septembre, Avril
Alternance
Paris, Lyon
Home » Programmes and Courses » SP5 MARKETING & COMMUNICATION OF CREATIVE AND CULTURAL INDUSTRIES

Presentation

The world of creative and cultural industries is a sector that encompasses all industries from the world of heritage to music, video games, books and live performances. This program trains future managers in the skills and expertise related to this sector and related industries.

The courses

ENSEINGNEMENTS PRINCIPAUX

  • Overview and specificities of the creative and cultural industries
  • Event production and exhibition curating
  • Cultural industries, innovations and digital strategies
  • Communication & marketing of cultural sectors
  • Sponsorship, fundraising and business development
  • Cultural mediation and territorial development

OBJECTIFS, COMPÉTENCES ET APTITUDES

Acquire all the keys and codes to understand the cultural and artistic environment

This program prepares students for careers in communication and marketing in relation to the many specificities of the cultural sector and more particularly the artistic and musical industry. Students will discover the diversity and richness of this highly innovative sector of activity. At the end of this last year, they can join a cultural institution (a foundation, an association or any company specialized in culture, arts or music) or the sponsorship and partnership department of large companies.

Streaming platforms, subscriptions, dematerialization and NFT are at the heart of the business models in this field today, and will be even more so in the future. Integrating the world of digital, all these innovations is an important part of this curriculum

The cultural and artistic development around which various seminars are organized aim to assimilate and understand the characteristics and stakes of this industry. Outings and workshops are also organized throughout the year to allow these passionate students to discover and immerse themselves in immersive experiences.

PLUS PÉDAGOGIQUES ET ÉVALUATION

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the professional project presentation at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.

Want to know more about this program?

Our added value

Quality speakers

All courses are taught by professionals
from the communication, marketing or creative sector.
The pedagogy allows the application of knowledge.

Professional accompaniment

The business service helps students find their internship (full-time or alternating).
They also benefit from personalized support with CV and cover letter coaching.

PROFESSIONALImmersion

In addition to highly specialized courses, students benefit from applied courses on the
business world: entrepreneurship, business model, growth hacking, finance, legal, etc.

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Prerequisites

Open in priority to students of the SP4 Marketing& communication of culture and arts of Sup de Pub, and more broadly to students from a strategy or event management course of Sup de Pub.
Admission is possible for students with a similar degree (240 credits) in strategy or event management.

certification

The RNCP certification “Manager of communication and marketing” level 7 recognized by the State (RNCP code 34492 | diploma code 16X32020).

Tuition and Financing

  • Paris Campus:
    Initial training : 9850€.
    Work experience : 10200€.
  • Lyon Campus:
    Initial training : 9800€.
    Work experience : 10100€.

Back to school and rhythms

Back to school in September
Courses: October to October

Rhythm: alternating
8 weeks of seminars during the year + 24 days of classes spread over the year

Defense: September


Entry in April – Paris only
Full time company: April to October

Courses: October to April in alternation

Want to know more about this program?

The jobs accessible after this training

  • Manager of cultural projects
  • Public Relations Officer
  • Cultural Marketing Officer
  • Sponsorship Manager

Which 4th year to choose?

Key figures

90%

Rate of professional integration

98%

Graduation rate

455

class hours

39

students per group maximum

Updated 26 April 2022