SP5 MARKETING & COMMUNICATION OF CREATIVE AND CULTURAL INDUSTRIES

• Overview and specificities of the creative and cultural industries
• Event production and exhibition curating
• Cultural industries, innovations and digital strategies
• Communication & marketing of cultural sectors
• Sponsorship, fundraising and business development
• Cultural mediation and territorial development

Acquire all the keys and codes to understand the cultural and artistic environment

This program prepares students for careers in communication and marketing in relation to the many specificities of the cultural sector and more particularly the artistic and musical industry. Students will discover the diversity and richness of this highly innovative sector of activity. At the end of this last year, they can join a cultural institution (a foundation, an association or any company specialized in culture, arts or music) or the sponsorship and partnership department of large companies.

Streaming platforms, subscriptions, dematerialization and NFT are at the heart of the business models in this field today, and will be even more so in the future. Integrating the world of digital, all these innovations is an important part of this curriculum

The cultural and artistic development around which various seminars are organized aim to assimilate and understand the characteristics and stakes of this industry. Outings and workshops are also organized throughout the year to allow these passionate students to discover and immerse themselves in immersive experiences.

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the professional project presentation at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.