Understand the specificities of marketing and communication in the luxury sector in a context of transformation of consumer behavior. The evolution of uses inevitably pushes this industry to reinvent itself.
- Overview of the luxury industry
- Marketing strategy and international marketing
- Digital marketing levers in the luxury industry
- Luxury and new media
- Brand content
OBJECTIFS, COMPÉTENCES ET APTITUDES
Acquire all the keys and codes to understand the world of luxury
With an average annual turnover of $5.2 billion and a significant number of companies in France, the luxury industry has the means to recruit. Creativity, marketing, digital… Luxury brands are reinventing their communication today.
This training in Luxury allows you to understand the luxury industry and to know all the stakes of future trends in France and internationally. Several seminars are organized in order to provide all the keys to understanding this complex world. Outings are also organized throughout the year to help students discover the different facets of the world of luxury: a visit to the champagne vineyards near Reims, a visit to the Yves Saint-Laurent museum, etc. The 5th year is also an opportunity to test one’s event planning skills with the organization of a fashion show, from the invitations to the show, including all the logistical details.
The students also participate in the Salon du luxe in Paris: the largest French-speaking professional meeting in the sector!
PLUS PÉDAGOGIQUES ET ÉVALUATION
Validation of the year
By obtaining an overall average of at least 10/20 during individual and group tests, during the professional project presentation at the end of the academic year and by validating at least 110 working days in a company during the year.
Current professional conferences
Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.
Professional project: create a start-up
At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.
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Our added value
All courses are taught by professionals in the field of communication, marketing or creation. The pedagogy allows the application of knowledge.
The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.
In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.
OMNES Education Digital Library
Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.
Open in priority to students of SP4 communication & marketing of luxury of Sup de Pub, and more widely to students from a course in strategy or event management of Sup de Pub. Admission is possible for students with a similar degree (240 credits) in strategy or event management.
The RNCP certification “Manager of communication and marketing” level 7 recognized by the State (RNCP code 34492 | diploma code 16X32020).
Tuition and Financing
- Paris Campus:
Initial training: 9 300€.
Work-study program: €9,550
Back to school and rhythms
Back to school in September
Courses: October to October
8 weeks of seminars during the year + 24 days of
courses spread throughout the year
Back to school in April
Full time company: April to October
Courses: October to April in alternation
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The jobs accessible after this training
- Luxury marketing project manager
- Luxury events manager
- Trend researcher
Which 4th year to choose?
Rate of professional integration
students per group maximum