SP5 MANAGEMENT, MARKETING & COMMUNICATION OF LUXURY

• Retailing/e-retailing
• Overview of the luxury industry
• Marketing strategy and international marketing
• Digital marketing levers in the luxury industry
• Luxury and new media
• Brand content

Acquire all the keys and codes to understand the world of luxury

With an average annual turnover of $5.2 billion and a significant number of companies in France, the luxury industry has the means to recruit. Creativity, marketing, digital… Luxury brands are reinventing their communication today.

This training in Luxury allows you to understand the luxury industry and to know all the stakes of future trends in France and internationally. Several seminars are organized in order to provide all the keys to understanding this complex world. Outings are also organized throughout the year to help students discover the different facets of the world of luxury: a visit to the champagne vineyards near Reims, a visit to the Yves Saint-Laurent museum, etc. The 5th year is also an opportunity to test one’s event planning skills with the organization of a fashion show, from the invitations to the show, including all the logistical details.

The students also participate in the Salon du luxe in Paris: the largest French-speaking professional meeting in the sector!

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the professional project presentation at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.