SP5 INSTITUTIONAL COMMUNICATION OF COMPANIES AND ORGANIZATIONS

Bac+5
Bac+4
Septembre, Avril
Alternance
Paris, Lyon, Bordeaux
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Presentation

Corporate communication is transversal for companies and organizations. This Bac+5 will allow you to have a global vision of the company and to fully understand your future role at the heart of the organization.

The courses

Enseignements principaux

  • Geopolitical and cultural vision
  • Corporate culture and organization
  • Typology of institutional communications
  • Media literacy and monitoring
  • Corporate image and branding

Objectifs, compétences et aptitudes

Mastering corporate communication and the image of a company

This last year is focused on understanding the company or rather companies in their plurality,
those of today and tomorrow (CSR, digital transformation, employment, change management, etc.) and
provides a real overview of the different types of communication: business and financial communication,
internal and employee communication, social communication, crisis communication, lobbying and influence.

Thanks to a systemic approach of the company and its ecosystem, this program will allow you to
to understand the different challenges of the company’s services. You will learn to build an identity
and federate the different targets around common values. Working in communication
This institutional approach will allow you to address all types of audiences, both internally and externally, in order to
develop the visibility of the company and the brand. These are often functions directly related to
to the management committee of the companies.

Plus pédagogiques et évaluation

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during
of the professional project at the end of the academic year and by validating a minimum of 110 days
working days in the company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world
come and share their news, their vision, their inspiration: only at Sup de Pub can you find
that! These events represent a unique and original opportunity for SP5s to exchange with these
personalities, project themselves into a professional world, but also develop their network.


Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties
in order to carry out the SP5 thread project. You will have one year to acquire the knowledge of a
entrepreneur while simultaneously building your own fictitious start-up. Those who wish to do so will give
their project and will be supported by the OMNES Education incubator.

Want to know more about this program?

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Professional Immersion

In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.

Prerequisites

Open in priority to students of SP4 Public Relations, Reputation and Influence of Sup de Pub, and more broadly to students from a digital program of Sup de Pub.
Admission is possible for students
with a similar education (240 credits) in strategy.

certification

This program delivers in 5th year the RNCP certification “Manager of communication and marketing” of level 7 recognized by the State (RNCP code 34492 | diploma code 16X32020).

Tuition and Financing

  • Lyon and Bordeaux campuses:
    Initial training : 9 800€.
    Work experience : 10 100€.
  • Paris Campus:
    Initial training : 9 850€.
    Work experience: 10 200€.

Back to school and rhythms

Back to school in September

Courses: October to October
Pace: alternating
8 weeks of seminars during the year + 24 days of
courses spread throughout the year
Defense: September

Back to school in April

Full time company: April to October
Courses: October to April in alternation

Want to know more about this program?

The jobs accessible after this training

  • Influence Consultant
  • Communication officer
  • Director of Internal Communications
  • Head of lobbying
  • Public Relations Officer

Which 4th year to choose?

Key figures

92%

Rate of professional integration

98%

Graduation rate

455

class hours

39

students per group maximum

Updated 26 April 2022