SP5 EDITORIAL STRATEGIES & CONTENT MANAGEMENT

• Content strategy and management
• Editorial identity: the voices of the brand
• Digital and transmedia storytelling
• Experiential: from content to event
• Media branding and cultural landscapes
• Brand content and brand values

Drive an engagement strategy through content

Thanks to the Internet and social networks, brands now have their own communication channels.
A great opportunity, accompanied by the need to structure these new spaces – and the messages
that they make possible. Thus, advertisers have had to learn to function as real media, even if it means having to
renounce the strictly advertising discourse… Reports, fictions, games, etc. These are also strong formats
cultural dimension that the brands thus start to manufacture and diffuse.

It is in this reality of brand content that the program invites you to dive. After a first year dedicated to
of editorial production, the second year invites students to a double
deepening. The first, of a strategic nature, consists in addressing issues and typologies
content news. A second one, operational, which will allow the future communicators to know how to pilot, from A to
Z, a brand content campaign.

Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during
from the presentation of the portfolio at the end of the academic year and by validating a minimum of 110 working days in
company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world
come and share their news, their vision, their inspiration: only at Sup de Pub can you find
that! These events represent a unique and original opportunity for SP5s to exchange with these
personalities, project themselves into a professional world, but also develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties
in order to carry out the SP5 thread project. You will have one year to acquire the knowledge of a
entrepreneur while simultaneously building your own fictitious start-up. Those who wish to do so will give
their project and will be supported by the OMNES Education incubator.