Programme - Sup de pub
Septembre, Avril
Paris, Lyon, Bordeaux


The first of its kind in France, this SP5 program is dedicated to strategy and content creation. A complete curriculum to learn how to feed and manage a brand’s media and respond to key communication issues through them.

The courses

Main teachings

  • Content strategy and management
  • Editorial identity: the voices of the brand
  • Digital and transmedia storytelling
  • Experiential: from content to event
  • Media branding and cultural landscapes
  • Brand content and brand values

Objectives, skills and abilities

Drive an engagement strategy through content

Thanks to the Internet and social networks, brands now have their own communication channels.
A great opportunity, accompanied by the need to structure these new spaces – and the messages
that they make possible. Thus, advertisers have had to learn to function as real media, even if it means having to
renounce the strictly advertising discourse… Reports, fictions, games, etc. These are also strong formats
cultural dimension that the brands thus start to manufacture and diffuse.

It is in this reality of brand content that the program invites you to dive. After a first year dedicated to
of editorial production, the second year invites students to a double
deepening. The first, of a strategic nature, consists in addressing issues and typologies
content news. A second one, operational, which will allow the future communicators to know how to pilot, from A to
Z, a brand content campaign.


Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during
from the presentation of the portfolio at the end of the academic year and by validating a minimum of 110 working days in
company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world
come and share their news, their vision, their inspiration: only at Sup de Pub can you find
that! These events represent a unique and original opportunity for SP5s to exchange with these
personalities, project themselves into a professional world, but also develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties
in order to carry out the SP5 thread project. You will have one year to acquire the knowledge of a
entrepreneur while simultaneously building your own fictitious start-up. Those who wish to do so will give
their project and will be supported by the OMNES Education incubator.

Want to know more about this program?

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Professional Immersion

In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.


Open in priority to students of SP4 Editorial Marketing & Brand Content of Sup de Pub, and more widely to students from a digital program of Sup de Pub. Admission is possible for students with a similar degree in strategy (240 validated credits).


This program delivers in 5th year the RNCP certification “Manager of communication and marketing” of level 7 recognized by the State (RNCP code 34492 | diploma code 16X32020).

Tuition and Financing

  • Lyon and Bordeaux campuses:
    Initial training : 9 800€.
    Work experience : 10 100€.
  • Paris Campus:
    Initial training : 9 850€.
    Work experience: 10 200€.

Back to school and rhythms

Back to school in September

Courses: October to October
Pace: alternating
8 weeks of seminars during the year + 24 days of
courses spread throughout the year
Defense: September

Entry in April – Paris only

Full time company: April to October
Courses: October to April in alternation

Want to know more about this program?

The jobs accessible after this training

  • Web Writer / SEO Writer
  • Content Manager
  • Editorial Project Manager
  • Content editor / Brand content manager

Which 4th year to choose?



Professional integration rate


Graduation rate


class hours


students per group maximum

Updated 17 May 2023