Septembre, Avril
Paris, Lyon, Bordeaux
Home » Programmes and Courses » SP5 DIGITAL MANAGEMENT & SOCIAL MEDIA


This program will allow you to become a digital communication strategist and you will be able to develop and manage a digital entity within a company or an agency. Whatever the issues you are entrusted with, you will be able to provide concrete, methodical answers while having a longer-term vision, thanks to a thorough knowledge of social media.

The courses

Main teachings

  • Corporate strategy & social networks
  • Management and animation of a social media and influence strategy
  • Definition of the content strategy
  • Building a data driven and analytics strategy
  • Programmatic advertising and growth hacking


Become the expert in content and influence strategies on social media

The digital project manager must be proactive, adaptable and organized in order to anticipate digital developments and new channels. He/she is the interface between the technical, marketing and production teams for the implementation of any campaign on social networks. This demanding and exciting job can be done in an agency, as a freelancer or with an advertiser.

This course is designed for students who already have a solid knowledge of the communication field and even more so of digital marketing. It allows them to deepen and master budgeting, planning and project management, in order to benefit from a systemic and complete vision of the digital strategy.


Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the professional project presentation at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for the SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.

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Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.


Open in priority to students of SP4 Digital Marketing & Social Networks of Sup de Pub, and more broadly to students from a digital curriculum of Sup de Pub.

Admission is possible for students with a similar education in digital technology (240 validated credits).


This program delivers in 5th year the RNCP certification “ Manager of communication and digital strategy ” of level 7 recognized by the State (RNCP code 31420 | diploma code 16X32014).

Tuition and Financing

  • Lyon and Bordeaux campuses:
    Initial training : 9 800€.
    Work experience : 10 100€.
  • Paris Campus:
    Initial training : 9 850€.
    Work experience: 10 200€.

Back to school and rhythms

Back to school in September
Courses: October to October

Rhythm: alternating
8 weeks of seminars during the year + 24 days of
courses spread throughout the year

Defense: September

Start date in April – Paris only

Full time company: April to October

Courses: October to April in alternation

Want to know more about this program?

The jobs accessible after this training

  • Social media manager
  • Digital Communication Officer
  • Community manager

Which 4th year to choose?



Professional insertion rate


Graduation rate


class hours


students per group maximum

Updated 17 May 2023