Mastere’s degree
Mastere in Digital Marketing & Social Media Strategy
Mastering social networks to stand out from the crowd
1st year postgraduate, 3rd year undergraduate
Work-study
September
24 months
Bordeaux, Lyon, Paris, Rennes, TouIouse
This course is accessible to people with disabilities.
Reasons to do a Mastere in Digital Marketing & Social Media Strategy
Online presence is no longer optional for brands, which have to reinvent their content and exist in the face of fierce competition. With the Mastere in Digital Strategy and Social Media, learn how to develop relevant digital strategies and master the dynamics of social networks.
What are the training objectives?
Train experts capable of analysing in depth the challenges of digital and social media by understanding the dynamics of content, the influence of algorithms and the impact of social advertising. They will develop strategic, technical and creative skills to enable companies to stand out effectively on digital and social networks.
What are the key skills developed during this training?
- Defining a brand’s digital strategy
- Organise the operational implementation of the digital project
- Roll out the brand’s digital project
- Steering and managing project performance
- Steering the social media acquisition/optimisation strategy
Which campuses offer this course?
the courses
What are the courses on the Mastere Digital Marketing & Social Media Strategy?
During your Mastere Digital Strategy and Social Media course, you will cover the following topics:
- Digital strategy
- Social media strategy
- Inbound marketing
- Project management
- Community management
- Social content and e-reputation
- Performance, data and analytics
- Growth hacking
- Social ads
- Customer relations
The diploma is obtained by acquiring 120 ECTS through a series of individual or collective written or oral work placements.
Create your start-up
Including the flagship end-of-year project: Create your own start-up. Learners form mixed project groups from different specialties to carry out this major pedagogical exercise. The aim is to acquire the entrepreneurial skills needed to create their own fictitious start-up. Those who wish to do so will have the opportunity to join the Omnes Education incubator, where they will be supported in the real deployment of their concept.
Competitions
These are the highlights of the training program, and provide an opportunity for students to put themselves into professional situations. Students work on a real customer brief presented by the agency and/or the Brand, to respond to an acquisition or loyalty issue. This cross-disciplinary recommendation is carried out collectively, with deliverables distributed according to the skills of each student.
An in-company professionalization period is also required during the course.
Learning on the job
Professional experience
Sup de Pub guides its students towards their future careers through work-study! The Mastere Digital Marketing & Social Media Strategy is a professional training program that will give you the skills and knowledge you need to stand out in the job market.
How does the work-study scheme work at Mastere’s level?
On the Mastere’s programme at Sup de Pub, the work-study schedule over the two years is, on average, one week of classes followed by two weeks in a company.
What work-study contracts are available?
There are two types of contract: an apprenticeship contract or a professional training contract.
How long does the work-study contract last?
The duration of the contract must be the same as the duration of the training programme the apprentice is undertaking to obtain their qualification.
Does the school help me find a work-study placement?
Yes, our teams offer: CV coaching, access to a network of over 10,000 companies, job vacancies and job fairs.
Companies that recruit our students
What career opportunities are there after this course?
This course opens the door to a wide range of careers in the digital sector with pure players, advertisers, institutions and digital communications agencies.
The professions
Digital communications manager
Social Media Manager
Digital project manager
Digital communications manager
Digital content manager
Digital strategy consultant
Growth Manager
international
Can I study abroad?
The Mastere in Digital Marketing & Social Media Strategy does not include study periods abroad. To gain international experience during the course, you have the option of doing work placements abroad (for initial training students).
admission process
How do I apply for this course?
A quick and easy online admissions process
Online application form
Invitation to the admission exams
Exams and interview with the jury
Results within 5 days
Online registration
Completion of 180 ECTS (Bachelor, Licence, BUT, level 6 degree or équivalent), in communications or digital marketing
Successful results
Completion of 240 ECTS (BBA, M1 degree or equivalent), in communications or digital marketing
Experience in a company in the digital marketing sector is a prerequisite for entry in M2
Successful results
Certification
Which certification is issued
by the Mastere Digital Marketing & Social Media Strategy?
This program awards the State-recognized Level 7 RNCP certification “Manager de la Stratégie Digitale” (Digital Strategy Manager).
RNCP Code 42488 | Diploma Code 16×32014
Registered by decision of the Director General of France Compétences on June 26, 2026, for a duration of 5 years.
Owned by Sup de Pub for all its campuses.
Certification skills block
1 – Develop the marketing and sales strategy.
2 – Implement the marketing and sales action plan.
3 – Manage sales teams and sales projects.
4 – Drive sales and financial performance.
5 – Master digital tools and sales communication (specialization block).
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS.
Fees and grants
What are the financing conditions?
Find out here about admission fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
| M1 (full-time) | M2 (full-time) | M1+M2 (work-study) | M2 (work-study) | |
|---|---|---|---|---|
| Bordeaux | 10 790 € | 11 390 € | 22 990 € | 11 950 € |
| Lyon | 10 790 € | 11 390 € | 22 990 € | 11 950 € |
| Paris | 10 990 € | 11 590 € | 23 490 € | 12 150 € |
| Rennes | 10 790 € | 11 390 € | 22 990 € | 11 950 € |
| Toulouse | 10 790 € | – | 22 990 € | – |
- Student loan can be negotiated with one of our partner banks
- Payment schedules
- Discount for siblings enrolled in one of the group’s schools
- 100% tuition reimbursement for work-study students
go further
events
Meet us at our Open Days and ask our teams or our students any questions you may have.
These courses may
also of interest to you
Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.
