This last year specialized in e-commerce allows you to consolidate a technical but also strategic approach of digital, with a resolutely business orientation in order to answer the multichannel problems of companies and brands.
- Advanced e-commerce strategy to support your business strategy
- E-business management: UX design, animation, e-merchandising, supply chain management
- Acquisition strategy: growth hacking and media planning
- CRM / Marketing automation
- Analytics and performance measurement
- Data driven strategies
Objectifs, compétences et aptitudes
Stay on top of the constant transformation of digital tools
A course that allows students to understand all facets of connected commerce by dealing with e-commerce, e-marketing and e-business. A year rich in specific learning on the web and mobile professions of today and tomorrow, taking advantage of a strategic, operational, technical and creative experience that allows students to develop their skills in designing digital marketing and e-commerce strategies.
At the end of this work-study program, you will have covered all the technical and structuring aspects of managing a merchant site and defining the appropriate digital strategy for acquisition, animation and loyalty. This program trains multi-skilled profiles who can handle all aspects of an e-commerce department in connection with business development and sales management, particularly via social media.
Plus pédagogiques et évaluation
Validation of the year
By obtaining an overall average of at least 10/20 during individual and group tests, during the presentation of the portfolio at the end of the academic year and by validating at least 110 working days in a company during the year.
Current professional conferences
Experts from the media, advertising, digital, politics or any other professional universe come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.
Professional project: create a start-up
At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.
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Our added value
All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.
The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.
In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.
OMNES Education Digital Library
Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.
Open in priority to students of SP4 Digital Marketing & e-commerce of Sup de Pub, and more broadly to students from a digital curriculum of Sup de Pub.
Admission is possible for students with a similar training of Bac +4 (240 validated credits) in digital. justifying a similar training of Bac +4 (240 validated credits) in digital.
This program delivers in 5th year the RNCP certification “ Manager of communication and digital strategy ” of level 7 recognized by the State (RNCP code 31420 | diploma code 16X32014).
Tuition and Financing
- Lyon and Bordeaux campuses:
Initial training : 9 800€.
Work experience : 10 100€.
- Paris Campus:
Initial training : 9 850€.
Work experience: 10 200€.
Back to school and rhythms
Back to school in September
Courses: October to October
8 weeks of seminars during the year + 24 days of classes spread over the year
Entry in April-Paris only
Full time company: April to October
Courses: October to April in alternation
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Les chiffres clés
Taux d’insertion professionnelle
Taux de diplomation
heures de cours
élèves par groupe au maximum