Septembre, Avril
Paris, Lyon, Bordeaux
Home » Programmes and Courses » SP5 DIGITAL MANAGEMENT & E-COMMERCE


This last year specialized in e-commerce allows you to consolidate a technical but also strategic approach of digital, with a resolutely business orientation in order to answer the multichannel problems of companies and brands.

The courses

Main teachings

  • Advanced e-commerce strategy to support your business strategy
  • E-business management: UX design, animation, e-merchandising, supply chain management
  • Acquisition strategy: growth hacking and media planning
  • CRM / Marketing automation
  • Analytics and performance measurement
  • Data driven strategies


Stay on top of the constant transformation of digital tools

A course that allows students to understand all facets of connected commerce by dealing with e-commerce, e-marketing and e-business. A year rich in specific learning on the web and mobile professions of today and tomorrow, taking advantage of a strategic, operational, technical and creative experience that allows students to develop their skills in designing digital marketing and e-commerce strategies.

At the end of this work-study program, you will have covered all the technical and structuring aspects of managing a merchant site and defining the appropriate digital strategy for acquisition, animation and loyalty. This program trains multi-skilled profiles who can handle all aspects of an e-commerce department in connection with business development and sales management, particularly via social media.


Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during the presentation of the portfolio at the end of the academic year and by validating at least 110 working days in a company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional universe come to share their news, their vision, their inspiration: only at Sup de Pub can you find this! These events represent a unique and original opportunity for SP5s to exchange with these personalities, to project themselves into a professional world, but also to develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties in order to carry out the red thread project of the SP5. You will have one year to acquire the knowledge of an entrepreneur while setting up your own fictitious start-up. Those who wish to do so will give life to their project and will be accompanied by the OMNES Education incubator.

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Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Professional Immersion

In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.


Open in priority to students of SP4 Digital Marketing & e-commerce of Sup de Pub, and more broadly to students from a digital curriculum of Sup de Pub.

Admission is possible for students with a similar training of Bac +4 (240 validated credits) in digital. justifying a similar training of Bac +4 (240 validated credits) in digital.


This program delivers in 5th year the RNCP certification “ Manager of communication and digital strategy ” of level 7 recognized by the State (RNCP code 31420 | diploma code 16X32014).

Tuition and Financing

  • Lyon and Bordeaux campuses:
    Initial training : 9 800€.
    Work experience : 10 100€.
  • Paris Campus:
    Initial training : 9 850€.
    Work experience: 10 200€.

Back to school and rhythms

Back to school in September

Courses: October to October
Pace: alternating
8 weeks of seminars during the year + 24 days of classes spread over the year
Defense: September

Entry in April-Paris only

Full time company: April to October
Courses: October to April in alternation

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The jobs accessible after this training

  • Acquisition Manager
  • E-commerce project manager
  • Digital Communication Officer
  • CRM Manager
  • Traffic manager
  • E-merchandiser

Which 4th year to choose?



Professional Insertion rate


Graduation rate


class hours


students per group maximum

Updated 17 May 2023