Septembre, Avril
Paris, Lyon
Home » Programmes and Courses » SP5 DATA MANAGEMENT & CONSUMER SOCIOLOGY


Mastering and interpreting data for companies and brands: a new strategic challenge for communicators. This program allows you to become an expert in new digital technologies to understand the consumer and improve the user experience.

The courses

Main teachings

  • Behavioral and sociological analysis of the consumer
  • Data driven strategy
  • Customer experience and CRM
  • Data analysis and performance
  • Activation and relationship strategy

Objectives, skills and abilities

Understand the new communication jobs related to data

Learning to manage, interpret and analyze data are the challenges of today and tomorrow in communication. From now on, communicators must be able to bring added value to companies, to better understand consumers in order to create an experience as close to them as possible.

As a data-oriented marketing specialist, your role is to pose the right business problem and interpret the results in an actionable way. You will contribute to defining the data strategy of the brands/companies with the IT teams and the data scientists. As a specialist in digital performance measurement strategies, you bring concrete expertise in your customer knowledge. These skills are present in advertisers, CRM agencies, media agencies with adservers but also in research institutes.


Validation of the year

By obtaining an overall average of at least 10/20 during individual and group tests, during
from the presentation of the portfolio at the end of the academic year and by validating a minimum of 110 working days in
company during the year.

Current professional conferences

Experts from the media, advertising, digital, politics or any other professional world
come and share their news, their vision, their inspiration: only at Sup de Pub can you find
that! These events represent a unique and original opportunity for SP5s to exchange with these
personalities, project themselves into a professional world, but also develop their network.

Professional project: create a start-up

At the beginning of the year, students form mixed project groups between the different specialties
in order to carry out the SP5 thread project. You will have one year to acquire the knowledge of a
entrepreneur while simultaneously building your own fictitious start-up. Those who wish to do so will give
their project and will be supported by the OMNES Education incubator.

Want to know more about this program?

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


In addition to highly specialized courses, students benefit from applied courses on the business world: entrepreneurship, business model, growth hacking, finance, legal, etc.

OMNES Education Digital Library

Get free access to thousands of resources to improve your knowledge, learn, follow the news and do your monitoring.


Open in priority to students of SP4 Data marketing and user pathways, and more broadly to students from a digital course at Sup de Pub.

Admission is possible for students with a similar education in digital technology (240 validated credits).


This program delivers in 5th year the RNCP certification “ Manager of communication and digital strategy ” of level 7 recognized by the State (RNCP code 31420 | diploma code 16X32014).

Tuition and Financing

  • Lyon Campus:
    Initial training : 9 800€.
    Work experience : 10 100€.
  • Paris Campus:
    Initial training : 9 850€.
    Work experience: 10 200€.

Back to school and rhythms

Back to school in September

Courses: October to October
Pace: alternating
8 weeks of seminars during the year + 24 days of classes spread over the year
Defense: September

Entry in April-Paris only

Full time company: April to October
Courses: October to April in alternation

Want to know more about this program?

The jobs accessible after this training

  • Digital Project Manager
  • Product Manager
  • CRM Project Manager
  • Chief Data Marketer

Which 4th year to choose?



Professional integration rate


Graduation rate


class hours


students per group maximum

Updated 17 May 2023