Bac+4/5 Communication & Audiovisual Creation

Bac+4, Bac+5
Bac+3, Bac+4
Paris, Lyon, Bordeaux
Home » Programmes and Courses » Bac+4/5 Communication & Audiovisual Creation

Pourquoi choisir le bac+4/5 Direction Artistique & création audiovisuelle ?

The arrival of digital technology has changed audiovisual practices. The tools (cameras, optics, lights, machinery, etc.) have become more accessible. The advent of social networks has transformed the market. The professions have diversified and hybridized. Today, video is an essential marketing tool. According to Wyzowl, 86% of consumers want to see more videos. In 2020, an average Internet user will watch 16 hours of online video. The new generations of audiovisual content creators and producers must anticipate and adapt to these new challenges.

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Quels sont les cours en bac+4/5 Direction Artistique & création audiovisuelle ?

Principaux cours

first year (bac+4)

  • Film analysis
  • Creative strategy
  • Realization
  • Brand content
  • After Effect
  • Premiere Pro
  • Shooting and audiovisual techniques
  • Short film
  • Audiovisual production
  • Digital series
  • Creative intelligence
  • Audiovisual AD
  • Scenario
  • Sound

second year (bac+5)

  • Market analysis
  • Brainstorming and writing
  • Script and note of intent
  • DA design
  • Pre-production
  • Management of a shooting
  • Realization
  • Post-production

Objectifs, compétences et aptitudes

> Analyze a market and the competitive environment of a brand.

Study the challenges of the audiovisual market. Implement and analyze creative and strategic intelligence. Carry out benchmarks, analyze creative and technological trends as well as brand universes.

> Analyze and develop an audiovisual strategy.

Analyze the client’s strategy and identify their needs in order to propose creative directions. Knowing how to observe and understand the uses of consumers-spectators. Transform strategic insights into creative insights. Develop and design audiovisual content in line with the brand’s marketing objectives and budget.

> Develop the creative concept and manage its implementation

Understand an audiovisual project through the various stages of conception and learn to manage the entire production chain.

> Develop appropriate communication materials adapted

Choose and apply, with the help of appropriate tools, the visual codes according to the desired impact, on all media adapted to elaborate creative projects from defined artistic axes.

> Manage customer relations

Monitor and manage the budget taking into account the client’s objectives and the allocated budget. Gather the appropriate technical and creative skills and be able to defend the projects (oral presentation or elaboration of a file) and the creative choices. Manage the production of the creative strategy.

> Know the technical tools of creation and understand their uses

To follow and know the technical evolutions in the audiovisual field and their impact on the graphic culture, to use them as a source of creativity.

> Manage a project and a multidisciplinary team.

Collaborating, deciding, and leading are professional skills that students experiment with on a daily basis in numerous courses during practical work, workshops, and role-playing exercises in order tolearn how to manage a team and a company.

Plus pédagogiques et évaluations

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the company is also required (110 working days minimum).


It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Book Day

At the end of the year, the students present their book to professionals in the sector. The Book Day is a
a real springboard interview that allows creative students to distinguish themselves and be noticed for
obtain their work-study in SP5

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Our added value

Quality speakers

The courses are all led by professionals from the communication, marketing or business sectors.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

Quelles sont les conditions d’admission
en Bac+4/5 Direction Artistique & création audiovisuelle ?

Proof of a validated Bac+3 (180 ECTS) or, for parallel admission, a Bac+4 (240 ECTS), a level 6 certification or equivalent, primarily in the fields of artistic creation, communication, marketing and to satisfy the selection tests of the establishment (or equivalent if it is a foreign candidate).

Quelle certification est délivrée
en Bac+4/5 Direction artistique & création audiovisuelle ?

This program delivers the RNCP certification “Artistic & Creative Director” of level 7 certified by the State (RNCP code 31993 | diploma code 16X32101).

Block of competencies of the certification
Block 1 –
Analyze the sponsor’s strategy and identify
its needs to propose creative directions.
Block 2 – Develop creative projects based on
defined artistic.
Block 3 – Implementing and analyzing creative intelligence and
Block 4 – Manage the production of the creative strategy.
Block 5 – Managing a team and a company.

Quels sont les frais de scolarité
en Bac+4/5 direction artistique & création audiovisuelle ?

  • Lyon and Bordeaux campuses: €21,100
    (For one-year contracts in Bac+5: 10 800€)
  • Paris Campus: 21 450€.
    (For one-year contracts in Bac+5: 10 950€)

Quels sont les Rentrées et rythmes
en Bac+4/5 Direction Artistique & création audiovisuelle ?

Back to school in September

1 week of classes and 3 weeks in a company
for 24 months starting in September.

See the work-study schedule – Paris Group 1

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Trades and
career opportunities

  • Artistic Director
  • Creator of audiovisual content
  • Digital Visual Effects Manager
  • Responsible for the shooting
  • Production Manager
  • Cameraman – Editor
  • Versatile videographer

Indicative salary at hiring: 24-42k€.

Updated 21 June 2023