SP4 GLOBAL COMMUNICATION & BRAND STRATEGY

Learn to manage and pilot a campaign

Communication strategy, market and trend monitoring, consumer knowledge

Understanding the communication ecosystem

Campaign deciphering, media culture

Understand the challenges of a multi-channel brand strategy

Digital and social media strategy, storytelling & content creation

Build and implement a communication strategy

An ideal course for those who wish to learn how to manage the communication of an organization in a transversal manner,
whatever its size, whatever its sector of activity. The program’s first objective is to provide
Students will learn the essential points of reference to strategically think about brand communication. Analysis of
market, study of trends, knowledge of targets and media: it is a question of learning to master the
key parameters that govern any communication action.

In addition to these strategic aspects, the program also invites students to become familiar with
operational aspects of the business. From budgeting to graphic design and space buying, it’s
a real toolbox that the program offers. The objective: to learn about the technical and creative realities of
field to quickly master the implementation of projects. This program continues in grade 5 with
alternation.

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study,
situation, questionnaire….). A period of time in a company is also required (80 working days minimum).

Competitions :

For two weeks, students must work on a real-life practical case presented by a large
advertiser or a large agency, to respond to a specific strategic, marketing or creative issue

Big talk:

Taking place at the end of the year, it is presented before a jury of professionals. Five themes composed of fifteen
articles are offered to students, a way to continue to monitor new trends in the field.
communication and marketing.