SP4 GLOBAL COMMUNICATION & BRAND STRATEGY

Bac+5
Bac+3
Septembre
Initial
Paris, Lyon, Bordeaux
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Presentation

This program provides an introduction to internal and external communication strategy. It is designed for students looking for versatility and trains them in the fundamentals of communication. A year of essential concepts and tools to develop strategic and operational reflexes.

The courses

Enseignements principaux

Learn to manage and pilot a campaign

Communication strategy, market and trend monitoring, consumer knowledge

Understanding the communication ecosystem

Campaign deciphering, media culture

Understand the challenges of a multi-channel brand strategy

Digital and social media strategy, storytelling & content creation

Objectifs, compétences et aptitudes

Build and implement a communication strategy

An ideal course for those who wish to learn how to manage the communication of an organization in a transversal manner,
whatever its size, whatever its sector of activity. The program’s first objective is to provide
Students will learn the essential points of reference to strategically think about brand communication. Analysis of
market, study of trends, knowledge of targets and media: it is a question of learning to master the
key parameters that govern any communication action.

In addition to these strategic aspects, the program also invites students to become familiar with
operational aspects of the business. From budgeting to graphic design and space buying, it’s
a real toolbox that the program offers. The objective: to learn about the technical and creative realities of
field to quickly master the implementation of projects. This program continues in grade 5 with
alternation.

Plus pédagogiques et évaluation

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study,
situation, questionnaire….). A period of time in a company is also required (80 working days minimum).

Competitions :

For two weeks, students must work on a real-life practical case presented by a large
advertiser or a large agency, to respond to a specific strategic, marketing or creative issue

Big talk:

Taking place at the end of the year, it is presented before a jury of professionals. Five themes composed of fifteen
articles are offered to students, a way to continue to monitor new trends in the field.
communication and marketing.

Want to know more about this program?

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or business.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.

Immersion

The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

OMNES Education Digital Library

Access thousands of free resources
to improve your knowledge, to learn, to follow
news and carry out your monitoring.

Prerequisites

Proof of a validated Bac+3 (180 ECTS), of a level 6 certification or equivalent and to satisfy the admission tests.

certification

This program delivers in 5th year the RNCP certification “ Manager of communication and marketing ” of level 7 (RNCP code 34492 | diploma code 16X32020).

Tuition and Financing

  • Paris Campus:
    Initial training : 7900€.
  • Lyon Campus:
    Initial training : 7900€.
  • Bordeaux Campus:
    Initial training : 7900€.

Back to school and rhythms

Back to school in September
Courses: September to April in initial
Internship: April to September, on a rhythm of 3 school days/2 free days (alternating internship, student job, personal projects) (80 working days minimum)


Want to know more about this program?

The jobs accessible after this training

  • Project Manager / Advertising Manager
  • Account Manager
  • Communication officer
  • Communication Manager
  • Brand Manager / Responsable de marque

Preferred course of study:

Key figures

90%

Rate of professional integration

98%

Graduation rate

539

class hours

39

students per group maximum

Updated 8 April 2022