SP3 BRAND STRATEGIES

Consumer and brand strategy

Analyze and decipher trends and uses to guide creation.

Strategic planning

Master all the fundamentals that allow you to create a coherent long-term strategy, with a true brand vision.

Advertising strategy & branding

Master the questions and logic necessary to build a fair and effective advertising strategy.

Digital strategy and social networks

Develop a fine understanding of digital to develop effective devices.

Audience planning

Have a thorough knowledge of the media sector in order to establish a coherent multi-channel strategy.

Acquire the tools to think about the realization of a campaign

This historic program is dedicated to strategic thinking and marketing in all its forms, for small and large brands. This program is particularly suited to students who already have a good knowledge of the communications field, either through their studies or through their personal and professional experience in this area.

During this training, all the fundamentals of marketing strategy, strategic planning and customer relations are covered in depth. Numerous theoretical courses related to brand strategy and web marketing are also complemented by practical courses such as seminars, workshops and competitions: highlights of the year for students.

“ Team Building

Learning to work in a group is a necessary skill for any communication assignment. SP3 students take part in collective intelligence courses and workshops in order to get to know each other better and to encourage collaborative work.

Competitions

During the year, three competitions are organized: students in communication, creation, strategy, writing and digital work together, in micro-agencies, on concrete issues. This complementarity produces a real qualitative work. They have up to two weeks to respond to a specific strategic, marketing and creative issue.

Strategic planning seminar

Students are immersed in the strategic planning process, in contact with professionals who present them with a brief. They have several days to work on the fundamentals of strategy (context analysis, objectives, insights, etc.), and to produce and present their communication campaign.

Immersive challenges

In groups and on a different theme depending on the campus, students continue to professionalize and work on their versatility, from analysis to creation, including oral presentation, in order to prepare for the second cycle and work-study integration as of next year.