Bachelor Brand Strategy – 3rd year

Programme - Sup de pub
Paris, Lyon, Bordeaux
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why choose the Bachelor’s degree in brand strategy ?

This3rd professional year of the Bachelor’s degree is punctuated by the acquisition of specific skills in brand strategy, i.e. all the strategic thinking around a brand for the realization of a communication campaign: positioning, value proposition, market segmentation, etc.
This Bachelor’s degree in brand strategy will also provide you with a complete vision of the brand thanks to various projects, role-playing situations, practical exercises and work experience (4-month internship or 12-month work-study program).

Accessible to people with disabilities. Read more about it.

What are the courses in the Bachelor’s degree in brand strategy ?

principaux cours

  • History of advertising, trends and consumer behavior
  • Storytelling
  • Brand strategy and positioning
  • Content strategy and brand content
  • Digital strategy and web marketing
  • Soft-skills, innovation and foresight
  • Social media production

Objectifs, compétences et aptitudes

Develop skills that are recognized and sought after in the communications market

Acquire a detailed knowledge of the brand and its environment thanks to marketing studies, to then deploy the brand, from positioning to media strategy, including targets and objectives, and thus set out to conquer new markets. Whether it’s a product launch strategy, a more global search for brand awareness, or a modernization of image, this program will make you a brand specialist. Companies are looking for expert, agile and creative profiles, capable of proposing ideas as well as anticipating market expectations and needs in order to guide brands.

Contribute to the multi-media communication strategy

You will approach communication and strategy in all their dimensions, thanks to the different pedagogical exercises (projects, competitions, application exercises). You can then stage them in different sectors: for companies, for brands in BtoB or BtoC, in the public domain or even for associations, in connection with art, fashion or culture, etc.
You will learn how to study the market, the targets and the appropriate communication channels in order to set up an efficient brand campaign.

Designing a multimedia communication plan

Through this Bachelor’s degree in brand strategy, you will practice building and scripting a strategic recommendation, proposing concepts and managing a project organization, in line with the company’s communication strategy. You will also learn how to successfully generate content and apply your communication strategy to the entire media and non-media ecosystem: press, influence, social media …. And measure the results.

To manage multimedia communication actions

You will learn the skills and techniques necessary for brand performance, orchestrating the best possible media mix. You will also be able to evaluate the relevance of each media through the effectiveness measures. You will then be able to deploy your strategic, organizational, budgetary and creative proposals within a framework defined by the clients.

Plus pédagogiques et évaluation

The diploma is awarded by obtaining 60 ECTS through different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.


During the year, several competitions are organized: students work together, in micro-agencies, on a concrete case study presented by a major advertiser or agency. They have two weeks to respond to a specific strategic, marketing or creative issue

Projects and applications in companies

During your work experience, you will have the opportunity to deploy and manage various projects that you will structure with the support of the school, in order to develop your professionalization and build your portfolio.

Oral of professionalization

At the end of the year, an oral presentation in front of a jury of professionals will allow you to showcase your professional experience and your learning,
while discussing your career plans.

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Our added value

Quality speakers

All courses are taught by professionals in the field of communication, marketing or design. The project-based teaching method allows the application of knowledge.

Professional accompaniment

The business service helps students find their internship through coaching for their CV and cover letter.

Immersive pedagogy

In line with current events and professional reality, Sup
de Pub is constantly innovating in its pedagogy
by creating adapted and original modules, based on learning by doing.

What are the admission requirements
in Bachelor brand strategy ?

To justify a validated Bac+2 (120 ECTS) or a level 5 title or equivalent in the field of communication and to satisfy the admission tests.

What certification is issued
in Bachelor brand strategy ?

Bachelor Sup de Pub leading to the state-certified RNCP Level 6 title “Multi-media Communication Manager” delivered in partnership with Formatives (NSF Codes 320n and 320p, registered with the RNCP on 24/04/2020, delivered by FORMATIVES)

What are the tuition fees
in Bachelor brand strategy ?

  • Lyon, Bordeaux and Rennes campuses:
    8 450€ for initial training and 9 340€ for work-study
  • Paris Campus:
    8 550€ for initial training and 9 440€ for work-study

What are the back-to-school hours and rhythms
in Bachelor brand strategy ?

Back to school in September

2 days at the school and 3 days at the company for 12 months starting in September.

See the alternation schedules

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Les chiffres clés


Taux d’insertion professionnelle


Taux de réussite


heures de cours


élèves par groupe au maximum

Updated 26 May 2023