BACHELOR
Bachelor communication and brand strategy
Train for careers in communications and branding to shape the image of tomorrow’s brands
1st year undergraduate, 2nd year undergraduate, High School Diploma
Full-time, Work-study
September
Bordeaux, Lyon, Paris, Rennes, Toulouse
RNCP qualification
Level 6 RNCP qualification awarded by the French government
Grand Prize
of communication schools by Influencia
Top 2
Figaro Étudiant school rankings
+20 000
Graduates since 1986 (38 years of existence)
This program is accessible to people with disabilities.
reasons to do a Bachelor Brand Communication and Strategy
What are the training objectives?
Offer students a global vision of the brand while developing their strategic and operational skills: positioning, value proposition, market segmentation, development of communication concepts, deployment plans and performance management, among others.
What key skills are being developed?
- Understanding brand issues to develop appropriate plans
- Develop innovative ideas to enhance the impact of campaigns
- Plan, organise and supervise communication projects from A to Z
- Use technologies and media to design effective campaigns
- Working in a team and coordinating project stakeholders
Which campuses offer this course?
Campuses in the heart of France’s major student cities, in iconic locations close to transport links.
What are the courses in the Bachelor Brand Communication and Strategy?
The first year of the Bachelor’s program explores all facets of creation and communication, providing a solid foundation for your progression and helping you to confirm your direction.
- Communication fundamentals: Monitoring, analysis and strategy
- Target behaviors: Understanding and anticipating expectations
- Digital communication and social networks: Strategies and tools
- Visual production: DTP, graphic design and creative culture
- Audiovisual production: Techniques and practical applications
- Semiology: Analysis of signs and messages
- Strengthening language skills
- Soft skills development and project management
- Communication and creative law: Legal framework
- Voltaire Project: Perfecting the French language
The second year of the Bachelor’s degree in Brand Communication and Strategy is the first step on your path to specialization.
- Consumer knowledge
- Communication strategy
- Digital Communication
- Content Creation
- Media
- PAO and graphic design
- Trend monitoring and analysis
- Project management
- Performance measurement
- CSR (Corporate Social Responsibility)
In the 3rd year of the Bachelor’s program, hone your skills with a sandwich course. Brand analysis, communications planning, content creation or crisis management: a complete immersion to prepare your professional future.
Communication Strategy Option
- Strategy
- Qualitative and quantitative studies
- Digital Communication
- Press Relations
- Influential strategy
- Event management
- Branding
- Communication corporate & CSR
- Media planning
Event Communication Strategy
- Event strategy
- Design and creative concepts
- Scriptwriting and set design
- Influence and reputation management
- Media coverage
- Media coverage
- Event briefing
- Panorama of events and CSR
The diploma is awarded on the basis of 180 ECTS through a variety of assessment methods (case studies, simulations, questionnaires….). A period of work experience is also required.
Competitions
During the year, several competitions are organized: students work together, in micro-agencies, on a practical case study presented by a major advertiser or agency. They have two weeks to respond to a specific strategic, marketing or creative issue.
Project and in real life application
During your corporate experience, you will have the opportunity to deploy and manage various projects that you will structure with the support of the school, in order to develop your professional skills and build your portfolio.
Professionalization presentation
At the end of the year, an oral presentation before a panel of professionals will enable you to showcase your professional experience and learning, while discussing your career plans.
Internships & work experience
immersion in the professional world
Two internships and a work-study for a successful entry into the job market, with the support of our dedicated corporate relations department.
Internships at Sup de Pub
3 work placements over 3 years to develop your skills:
- 2 months in 1ʳᵉ year
- 2-4 months in 2ᵉ year
- 4-6 months in year 3ᵉ (if no sandwich course)
3ᵉ year work-study
Work-study is possible in 3ᵉ year at Sup de Pub. The rhythm will be one week at school and 2 weeks in the company for 12 months.
Will the school help me find a work-study contract?
Yes, thanks to our corporate relations service: CV coaching, access to a network of over 10,000 companies, distribution of work-linked training offers and job dating.
Companies that recruit our students
What further studies are possible at sup de pub?
On completion of a Bachelor’s degree in Brand Communication and Strategy, Sup de Pub offers a number of Master of Science courses to give you even greater expertise.
What career opportunities are there after this course?
When you graduate from a Bachelor’s degree in Brand Communication and Strategy, you’ll be ready to enter the job market.
The professions
Communication officer
Communication assistant
Press or public relations officer
Events project manager
Corporate Communications Officer
international
study abroad with sup de pub
+40 partner establishments worldwide!
Our students have the opportunity to spend the second semester of their third year abroad.
- Lisbon, Portugal
- Seoul, South Korea
- Rio, Brazil
- +23 other countries
admission process
How do I apply for the Bachelor’s degree in Brand Communication and Strategy?
A quick and easy online admissions process.
High school diploma (or level 4 certification)
Curious about communication
Successful results
1 written and 1 oral exam
Completion of a 1st year undergraduate level (60 ECTS credits)
Admission is final only after the results of the entry session, which requires a minimum average of 10/20, subject to availability.
Successful resultats
1 written and 1 oral exam
Completion of a 2nd year undergraduate level (120 ECTS credits)
Access to certain options is subject to availability, and is based on the candidate’s file and previous experience.
Successful results
1 written and 1 oral exam
1
Online application form
2
Invitation to the admission exams
3
Exam and interview with the jury
4
Results within 5 days
5
Online registration
accreditation
What certification is awarded
by the Bachelor’s degree in
brand strategy?
Bachelor Sup de Pub leading to the state-recognized RNCP level 6 title “Chargé de Communication Plurimédia” delivered in partnership with Formatives under the Sup de Pub agreement (NSF codes 320n and 320p, registered with the RNCP on 24/04/2020, delivered by FORMATIVES).
Certification skills block
Bloc 1 – Contribute to the multimedia communications strategy
Bloc 2 – Designing a multimedia communications plan
Bloc 3 – Manage multi-media communication initiatives
THIS CERTIFICATION CAN BE OBTAINED BY CAPITALIZING ON BLOCKS OF SKILLS
Fees and grants
How can I finance my Bachelor’s degree in Brand Communication and Strategy?
Find out here about admission fees by campus and by year of study, as well as the solutions and grants available to help finance your studies.
Admission fee: €70
| 1st year | 2nd year | 3rd year full-time | 3rd year work-study | |
|---|---|---|---|---|
| Bordeaux | €8,150 | €8,490 | €8,990 | €9,550 |
| Lyon | €8,150 | €8,490 | €8,490 | €9,550 |
| Paris | €8,390 | €8,590 | €9,190 | €9,650 |
| Rennes | €7,850 | €8,190 | €8,780 | €9,250 |
| Toulouse | – | – | €8,780 | €9,260 |
- Student loan can be negotiated with one of our partner banks
- Payment schedules
- Scholarships on social criteria
- 100% tuition reimbursement for work-study students
Visit us at
Our events
Meet us at our Open Days and ask our teams or our students any questions you may have.
They succeeded with Sup de pub
discover the inspiring careers of our former students
The success of our graduates is living proof of the effectiveness of our teaching.
Axel began his professional life as a Communications Officer at Greenpeace. He is now Executive Vice-President of the DDB communications agency.
After Parc Asterix at the end of her studies, Clara is now Social Media Manager at Socialy. She manages social media and influencer projects.
I did my final year of studies at Sup de Pub in 2021, where I was lucky enough to make some great professional encounters.
After his studies, Dorian joined Mint Magazine as Brand Strategist Project Manager. He is now Lead Content Culture Consultant at Konbini.
Antoine began his professional life as a Creative Assistant at Hemisphere Droit. He is now Creative Director at La Chose, a creative and committed communications agency.
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Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.
