Bac+4/5 Luxury Brand Marketing & Communication (English Track)

Bac+4, Bac+5
Bac+3, Bac+4
Home » Programmes and Courses » Bac+4/5 Luxury Brand Marketing & Communication (English Track)

why choose the bac+4/5 Luxury Brand Marketing & Communication ?

Luxury is an increasingly popular sector, with strong growth: the turnover of these industries should reach 380 billion euros in 2025. Industries in the plural, because the sector is vast: fashion and clothing, cosmetics and perfumery, leather goods, jewelry, watchmaking, but also automotive, real estate, gastronomy and tableware, not to mention services and tourism.

Traditionally centered around aesthetics, refinement, rarity and selectivity, the strategies of brands in the sector have been able to renew themselves in recent years and adapt to the new uses of consumers, who are increasingly connected and demanding.

Under the impulse of digital, luxury brands and labels have thought of their marketing and communication strategies from an omni-channel perspective by offering an enhanced customer experience and a careful and personalized path. Faced with numerous social, societal and environmental issues, companies must also communicate with greater transparency while innovating in terms of sustainability. Promoting luxury brands can only be done by understanding these issues and the particular codes of this world.

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what are the courses in bac+4/5 Luxury Brand Marketing & Communication?

Enseignements principaux

1st year (bac+4)

  • Brand management
  • Challenges and actors of the luxury industries
  • History and codes of luxury
  • Luxury and new media
  • International marketing in the luxury industry
  • Omnichannel strategy and customer experience
  • Digital transformation of the luxury industries
  • Brand content and storytelling for luxury brands
  • Editorial design: writing for luxury brands
  • Merchandising and e-merchandising
  • Photoshop and in design
  • Production of video content, shot, edited
  • PR and event management applied to luxury
  • Social media
  • Lifestyle trends
  • Collaborative economy of luxury
  • Intercultural management

2nd year (bac+5)

  • E-Commerce strategy in the luxury industry
  • Artificial Intelligence and Metaverse in luxury and fashion
  • CRM, Clienteling and Data
  • Digital campaign activation – Content production
  • Managing an event project
  • User experience in luxury

Objectifs, compétences et aptitudes

> Analyze and understand the context and specificities of the advertiser’s market.

Know how to anticipate changes, identify (new) behaviors and uses of the audience of a luxury brand in order to adapt the communication strategy of the brand. Define and manage the brand strategy. Learn how to set up an active watch in order to deploy and continuously optimize the advertiser’s marketing and communication strategy.

> Developand manage the marketing strategy of the brand.

Be able to build the marketing strategy of a luxury brand. Students learn to defend a relevant and differentiating positioning strategy to the brand’s various audiences.

> Design and implement the brand’s communication strategy while remaining true to the desired positioning.

Be able to deploy the communication strategy in line with the positioning through offline and digital levers in order to acquire and retain the audience of a luxury brand. Develop and manage the communication strategy for the brand.

> Know how to manage the performance of the brand’s marketing and/or communication actions.

Acquire the attitude and skills necessary to lead and manage teams in the operational implementation of marketing and advertising actions. Know how to define, monitor and present performance evaluation criteria (KPI) in order to measure the effectiveness of the implemented communication strategy.

> Deliver a consistent and innovative customer experience.

Define and drive a premium consumer experience in line with the brand image and communication plan. Identify the contact points to optimize the distribution channels by highlighting the values and positioning of the brand and design the promotional and relational animation policy in order to provide a unique and excellent customer experience on all the defined contact points.

> Conducting the advertising communication strategy and its various campaigns.

Learn how to use the channels and media best suited to the specific world of luxury and its targets, based on behaviors and expectations. Create a media plan that meets the objectives to ensure the visibility of the brand and to be able to propose communication highlights. Learn to manage a department or a service and lead teams.

Plus pédagogiques et évaluations

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.


It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk:

It takes place at the end of the year and is presented before a jury of professionals. Five themes composed of fifteen articles are proposed to the students, a way to continue to monitor the new trends in communication and marketing.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Our added value

Quality speakers

The courses are all led by professionals from the communication, marketing or business sectors.
creation. The pedagogy allows the application of knowledge.

Professional accompaniment

The company service helps students find their internship (full-time or alternating). They also benefit from personalized support with CV and cover letter coaching.


The program focuses on immersive situations and innovative formats that punctuate the year (conferences, visits, bootcamp, hackathon).

EN bac+4/5 digital marketing & strategy ?

Proof of a validated Bac+3 (180 ECTS) or, for parallel admission, a Bac+4 (240 ECTS), a level 6 certification or equivalent, primarily in the fields of communication and marketing, and to satisfy the institution’s selection tests (or equivalent in the case of a foreign candidate)

What certification is issued
in bac+4/5 digital marketing & strategy ?

This program delivers the RNCP level 7 certification “ Responsable de la Communication” (currently under review) certified by the French State.

Certification skills block
Block 1 –
Analyze and understand the structure’s market
Block 2 – Defining and managing brand marketing strategy
Block 3 – Designing and implementing a communications strategy
Block 4 – Steering and managing the performance of marketing and/or communications initiatives
Block 5 – Luxury Marketing and Communication

What are the tuition fees
in bac+4/5 digital marketing & strategy ?

  • Paris campus: 21 450€.
    (For one-year contracts in the Bac+5 program: 10 950€)
    (For a one-year contract in initial Bac+5: 10 450€)

What are the back-to-school hours and rhythms
in bac+4/5 digital marketing & strategy ?

Back to school in September

Rhythm: alternating for 24 months starting in September.

See the work-study schedule – Paris Group 1

You want to know more
on this program?

Sign up for an open house!
Our students and professors welcome you in the school to answer all your questions.

Sup de Pub students

Les chiffres clés


Taux d’insertion professionnelle


Taux de diplomation


heures de cours


élèves par groupe au maximum

Trades and
career opportunities

  • Communication Manager
  • Marketing Manager
  • Press relations manager
  • Event manager
  • Public Relations Manager
  • Brand manager
  • Product Manager

(Indicative salary on hiring: 28-34k€)

Updated 30 May 2023