Everything you need to know about the job of Sponsorship and Partnership Manager: studies, salaries…

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A brand cannot ensure its success alone. It needs sponsors and partners to flourish. The selection and management of these actors requires expertise. This is the domain of the Sponsorship and Partnership Manager. In a few lines, we talk about his work, his responsibilities and his areas of intervention. We will reveal the assets and the salary for each profile. For students interested in this profession, we will guide you on the training to undertake.

What is a sponsorship and partnership manager?

A sponsorship and partnership manager sells the merits of a company’s products and services. He is responsible for finding potential sponsors and concluding partnerships. He negotiates all the terms of the latter to favour his employer’s interests. Their objectives are to boost its deployment and significantly increase its sales.

To find the best opportunities, he networks with professionals and managers. This is true in all areas. When defining partnership strategies, he takes into account the needs and objectives of his company. He also studies the market and the competition to understand the trends. This is how he finds suitable sponsors for her.

The sponsors also look after their interests. A good sponsorship and partnership manager is therefore required to highlight the assets of his sponsor. He makes the partnership work for both parties. He leads the negotiations and ensures the relationship with the partner.

Anyone can become a Sponsorship and Partnership Manager. However, to excel in this position, you must be an excellent negotiator. You must have good interpersonal and communication skills. Good organization and rigor are required.

What are the missions of the sponsorship and partnership manager?

A sponsorship and partnership manager is responsible for deciding which companies to partner with and what type of partnership to develop. After negotiating the details of the contract, he is required to control and supervise the progress of the associations. It has other missions such as :

  • management of partnerships already acquired;
  • the search for new sponsorship opportunities;
  • identifying the strengths of its sponsor ;
  • the search for an effective strategy to optimize the performance of collaborations;
  • negotiating a contract that is beneficial to the team it represents;
  • finding solutions to ensure the interests of both parties;
  • the proposal of solutions to evolve the partnership and their implementation;
  • analysis of strategy performance;
  • Enhancement of the brand image and improvement of its visibility.

Why become a Sponsorship and Partnership Manager?

The job of Sponsorship and Partnership Manager is above all a networking job. It is a position that gives you the opportunity to rub shoulders with the elite of society. It is made for sports enthusiasts and those who love challenges. He is esteemed in his field, as he carries many responsibilities on his shoulders.

One of the advantages of this position is that it is currently more and more in demand, especially in the sports field. There will be no shortage of opportunities. Your career will grow at a rapid pace and you will be able to progress to managerial positions. Sales manager, marketing manager, stage manager, communication manager are all options available to you.

A sponsorship and partnership manager is vital to the company. Sponsorships and partnerships are among the main sources of revenue for an organization. In view of all this, a sponsorship and partnership manager receives a rather high salary, enough to make a comfortable life.

You will travel all over the world in search of potential partners. It is also a profession that gives you the opportunity to consider an international career, by applying to multinational firms.

How much does a Sponsorship and Partnership Manager earn?

A sponsorship and partnership manager earns avariable salary , depending on his profile and experience. The sector in which he or she works also changes the situation.

As a junior, he can earn between €2,500 and €3,500 gross per month. A senior citizen can receive up to €5,000 gross per month. The notoriety of the brand increases the level of remuneration.

What are the requirements to become a Sponsorship and Partnership Manager?

To do this job, you must choose to study communication or marketing. The minimum level for access to the position of sponsorship and partnership manager is a bachelor’s degree. In order to quickly climb the ladder, it is advisable to go up to a 5-year degree.

Our advertising school Sup de Pub has the experience and skills to train you. Here is a list of the specializations we offer:

  • Strategy & Event Production ;
  • Advertising communication of brands;
  • Marketing of innovation & new business ;
  • Influence strategy & public relations.
Updated 11 March 2024