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A sporting event can be very lucrative if it is successful. It depends entirely on the enthusiasm of the fans. To improve their experience, you can rely on the expertise of the fan experience manager. Still little known, this job has many advantages. To help you understand his role, we will present you successively his missions, his assets and his salary. If in the end, you are attracted to this position, we give you an idea of the studies to do.
What is a fan experience manager?
A fan experience manager sets the sports marketing strategy. Note that the concept of fan experience is the equivalent of the customer or user experience in classical marketing. The goal of this expert is to improve the audience’s experience during a sporting event, and even afterwards. He conducts operations to make it unique and exceptional for each supporter.
Before the arrival of the event, he takes care of the appetizer. Once the event is over, he makes sure to have the best possible impact. He reports on the match, elaborates best of moments and distributes the pictures.
His role involves the overall organization of the event. This includes setting up the ticketing system and managing the commercial side. He also takes care of the coordination of the actions, the teams and the logistics.
He even participates in the development and implementation of communication strategies around the event. He ensures that they are effective enough to reach the maximum number of targets. That is, subscribers, spectators and partner guests.
The fan experience manager is very much in demand by the big leagues and big sports clubs. He can also work in sports facilities. In addition to all these functions, it ensures the digital experience. Most stadiums have web applications and an online presence.
What are the missions of the Fan Experience Manager?
The missions of the fan experience manager are very diverse since he touches a little bit of everything. He is the guarantor of the success of a sporting event. In his daily life, he is required to :
- Conduct a survey to determine the expectations of the supporters;
- implement an effective sports marketing strategy;
- determine action plans to facilitate the implementation of its strategy;
- to set up event projects from A to Z;
- make the fan experience unique and enjoyable;
- guarantee the satisfaction of the supporters;
- broadcast and promote the sporting event;
- take care of all organizational aspects;
- communicate around the event by choosing the best levers and tools;
- manage the connected stadium, applications and social networks;
- set up follow-up actions to animate the supporters: compilation of the best moments, diffusion of the outstanding photos, articles and comments.
Why become a Fan Experience Manager?
Becoming a Fan Experience Manager is beneficial for sports enthusiasts. This is an exciting and rewarding field in many ways. You are in contact with the major sports teams. You find and negotiate with potential partners. You even have a chance to travel.
On the other hand, this profession is new to Europe. The opportunities will therefore multiply in the years to come. Once you graduate, it won’t be too difficult to find a job that suits your skills.
In this sector, you have several possible evolutions. The positions of stadium director and stadium manager are open to you after a few years of experience. By choosing this profession, you are sure to make a good living. In addition, depending on your results, you may receive shares.
What is the salary of an experienced fan manager?
The salary of a fan experience manager, as in all fields, depends on the profile and skills. The level varies greatly depending on the size of the structure and the prestige of the stadium or employer.
On average, the remuneration is variable between 27,000 and 30,000 euros gross per year. This means that the expert receives up to 2,500 euros per month. An experienced fan manager will earn 4,000 or even 5,000 euros per month.
What are the educational requirements to become a Fan Experience Manager?
You must have an educational background focused on sports marketing in order to pursue a career in this position. You need at least a bachelor’s degree. However, the best profiles have a 5-year degree. Our advertising school Sup de Pub offers specializations in this field. We have:
- Strategy & Event Production ;
- Marketing & Communication of Cultural and Creative Industries.
Both programs are offered in alternating years. They lead to a level 7 RNCP title . For a better accessibility, we provide our students with campuses in the biggest cities of France. We are also open to international candidates.
Updated 28 April 2023