Renaissance B1/B2 competition
Case Study – Year 1ʳᵉ and 2ᵉ students work with Carrousel France
Training
First and second year students were involved in an ambitious practical project in partnership with Carrousel. This project enabled them to apply the theoretical skills they had learned, particularly in brand strategy, advertising creation and visual design.
The project
As part of the Renaissance competition, the students were tasked with revitalising the image of Carrousel, an ethical French brand of ready-to-wear clothing for men, women and children. The aim was ambitious: to modernise the visual identity, reinforce the brand’s values and propose innovative marketing campaigns to attract new audiences.
The initiative also aimed to raise Carrousel’s profile in the marketplace.
Challenges met
The project prompted the students to come up with a communications campaign combining creativity, strategy and team spirit.
- Developing a modern, coherent visual identity
- Redefine brand values to better meet market expectations
- Create innovative, high-impact marketing campaigns
- Offer products and services adapted to new trends
- Present strategic and convincing solutions to a professional jury
Rendering
The final proposals included striking visuals, original creative concepts and digital campaigns tailored to new consumer expectations. The students demonstrated a remarkable ability to innovate and meet the objectives set in a demanding professional environment.
Students : Mary-Eve Del Campo, Carla Chancelade, etc…
The role of the school
The school plays an essential role in the practical training of students by offering them real opportunities to work with brands like Carrousel.
Thanks to structured teaching and appropriate tools, these projects help develop creativity, strategic thinking and project management – key skills for success in the communications sector.
In a nutshell
The partnership with Carrousel offered students an enriching and formative experience, enabling them to work on a concrete project while contributing to the strategic positioning of a brand. This type of initiative illustrates the impact of Sup de Pub’s training on preparing students to enter the professional world with confidence and creativity.
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